Facebook tests influencer search engine for marketers

Creators can set up a portfolio with their audience size, metrics and samples of branded content. 

By Erica Sweeney • May 21, 2018

Sprint extends Evelyn the robot storyline with TV campaign, social video series

The telecom is bringing back a fictional AI character first introduced during a successful Super Bowl push this year. 

By Erica Sweeney • May 21, 2018

WSJ: Legalized sports betting could be a boon for TV ad revenue

Networks are exploring new programming ideas and ways to offer betting-related content to engage fans. 

By Erica Sweeney • May 21, 2018

Facebook Stories to test ads as user count tops 150M

The full-screen ads will be 5- to 15-second videos that users can skip.

By Robert Williams • May 18, 2018

YouTube rebrands Red premium content service, launches music-streaming platform

The new content strategy points to the importance of music and premium video to Google as it continues to expand into smart home offerings. 

By Erica Sweeney • May 18, 2018

Twitch to host 48-hour 'SNL' marathon in lead-up to season finale

As part of the deal, the Amazon-owned platform creators can co-stream the content while adding their own commentary.

By Erica Sweeney • May 18, 2018

Campaign Trail: 3 ways marketers are celebrating the royal wedding of Prince Harry and Meghan Markle

Brands get it right with DIY tips and royally-themed products, but mostly miss the mark with viewing parties. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 18, 2018

Stoli designs custom font for fans to share in campaign around self-expression

"Loud and Clear" features collaborations with a number of artists, including the Oscar-winning composer Hans Zimmer and graphic designer Tyrsa. 

By Erica Sweeney • May 17, 2018

Mountain Dew explores Kevin Hart's mind to find what gets him hyped up

The marketer looks to tap into the comedian's high-energy sense of humor in 15-second spots showing off his wrestling persona, motorcycle skills and more. 

By Erica Sweeney • May 17, 2018

Tostitos whips up 42-layer royal wedding cake made from dip

A video of the cake's construction will be posted on Facebook and Instagram, and the brand shared a simplified version of the recipe online. 

By Erica Sweeney • May 17, 2018

Spotify goes Hollywood with fake film trailers, dating app romance

"Love What You Love" promotes the music-streaming service's updated free version and arrives on the heels of its April IPO. 

By Erica Sweeney • May 16, 2018

Macy's steps into summer with new Instagram look, dedicated men's page and more

The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers. 

By Erica Sweeney • May 16, 2018

Bacardi shuffles into summer with music-centric campaign shot from the waist down

"Do What Moves You" is backed by a track from the DJ group Major Lazer and directed by Tom Kuntz, who's known for his funky music videos. 

By Erica Sweeney • May 15, 2018

UK gin brand schools Americans on being 'truly proper' ahead of royal wedding

Boodles is rolling out a series of how-to videos featuring etiquette and fashion experts from across the pond. 

By Erica Sweeney • May 15, 2018

KFC's CMO talks building trust, Amazon's Twitch and mobile trends

Andrea Zahumensky spoke to Marketing Dive about a busy first few months on the job, including cooking up more George Hamilton appearances and integrating with a chart-topping video game. 

By Peter Adams • May 15, 2018

Pom Wonderful spoofs health scares in campaign featuring man impaled by dolphin

Messaging centers around how people often wait until they have an issue to take their health seriously. 

By Erica Sweeney • May 15, 2018

Campaign Trail: SpikedSeltzer, JetBlue nurture niche audiences with food and drink

Flying NYC pizza to Los Angeles and serving alcoholic sparkling water to brides on the day of the British royal wedding could create loyal fans for the brands.

By Chantal Tode , Natalie Black (Koltun) • May 11, 2018

IAB: Mobile drives digital ad spend to all-time high of $88B

Marketers are for the first time investing more in phone screens than TV screens, the trade group found. 

By Erica Sweeney • May 11, 2018

Report: A&E will tie TV ads to business results

Following a six-month test with Data Plus Math, the network plans to offer deals with outcome-based guarantees during this year's upfronts.

By Erica Sweeney • May 10, 2018

ESPN casts a wide net in ads for new streaming app

College students, expats and professional women are being targeted in new ads urging consumers to curate their ideal sports-viewing experience.

By Dianna Christe • May 9, 2018

Report: Adidas suspends Facebook video ad buys over lack of transparency

As much as 30% of the company's spend on the social media site could be wasted because of low viewership. 

By Erica Sweeney • May 9, 2018

Budweiser flies into World Cup with fleet of beer delivery drones

The brand is also showcasing noise-activated, light-up cups that it will distribute to soccer fans during the tournament. 

By Erica Sweeney • May 9, 2018

More than half of Gen Z favors socially-conscious brands, study finds

The most popular type of media the cohort uses without interruption is streaming video.

By Erica Sweeney • May 9, 2018

How Macy's and IBM tackle 'thumb scrolling' on digital video

Standing out on mobile and social channels demands visually compelling work but also a clear strategy behind the creative, marketers said Monday at the IAB's Digital Video Symposium.

By Peter Adams • May 8, 2018

Bonobos touts range of size offerings with campaign featuring 172 diverse models

The effort, reportedly the brand's costliest to date, includes video projections on buildings in Austin and Chicago and a seven-minute documentary. 

By Erica Sweeney • May 8, 2018