BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing

In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences.

By Peter Adams • June 13, 2018

Instagram, Snapchat extend shopping actions to stories as mobile commerce race heats up

Adidas, Aritzia and The Kooples are helping Instagram launch its product, while Snapchat is working with SeatGeek on a similar initiative. 

By Erica Sweeney • June 13, 2018

Walmart's ModCloth celebrates individuality with its largest digital campaign

Part of the apparel brand's revamp, the effort includes video, a "magalog," social storytelling, in-store activations and digital media.

By Erica Sweeney • June 12, 2018

Hyundai readies social scavenger hunt for 'Ant-Man' sequel

The carmaker will place 500 toy versions of the Veloster model around Los Angeles and share clues about their locations on Facebook and Instagram.

By Robert Williams • June 12, 2018

'IHOb' might be a big win for IHOP despite mixed reception to burgers

A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank. 

By Peter Adams , Erica Sweeney • June 12, 2018

Glad taps YouTube creator Hannah Hart for upside-down cooking video

The goal is to demonstrate the strength of Glad Press'n Seal and is part of parent company Clorox's broader strategy to embrace influencer marketing. 

By Erica Sweeney • June 8, 2018

Turner Sports launches digital marketplace for live video ad buys

Advertisers can target campaigns for the more than 51 million viewers across Turner's digital portfolio with a single ad buy.

By Erica Sweeney • June 8, 2018

78% of marketers plan investments in connected TV ads, study finds

However, marketers and agencies are split on which metrics are the most important to measuring success. 

By Erica Sweeney • June 8, 2018

Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods'

"IHOb" sets Twitter into a frenzy, while a burger chain leaves behind the beef and a Father's Day promo misses the mark. 

By Peter Adams , Chantal Tode , Chris Kelly • June 8, 2018

Heineken emphasizes global focus with new CEO, CMO

Jonnie Cahill, the beer brand's new head marketer, talks about how the team is laying the groundwork for more inclusive messaging. 

By Natalie Black (Koltun) • June 7, 2018

Universal transports Dave & Buster's customers to 'Jurassic World' via VR

Up to four people can participate in a five-minute experience where they can rescue dinosaurs roaming freely on the fictional island of Isla Nublar. 

By Erica Sweeney • June 7, 2018

Budweiser ties search to its music history through OOH displays

Ads urge passersby to Google terms like "1969, musicians, sessions, Budweiser," which turns up a photo of the Rolling Stones with cans of the beer. 

By Erica Sweeney • June 7, 2018

Pepsi goes retro to promote upcoming 'Uncle Drew' movie

An ad depicts the brand character across different decades "getting buckets" while drinking from vintage cans that are available this summer. 

By Erica Sweeney • June 6, 2018

Dove Men+Care spotlights paid paternity leave for Father's Day push

As part of the effort, the marketer is contributing to 27 crowd-funding campaigns to support family leave requests for dads and families.

By Erica Sweeney • June 5, 2018

Adidas assembles team of 56 sports 'creators' for World Cup push

Athletes and influencers included in the effort will share content on their personal social channels, and the brand is encouraging soccer fans to do the same. 

By Erica Sweeney • June 5, 2018

Papa John's pokes at mattress disruptors in promotion with retailer

Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more. 

By Erica Sweeney • June 4, 2018

Study: Just 53% of marketers blend TV and digital video strategies

This comes despite a growing interest in advanced TV options, with two in five marketers now leveraging data to target their ads. 

By Erica Sweeney • June 1, 2018

Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles

Marketers jump into summer early with cross-platform mobile experiences, a Twitter service targeted at millennials and a goofy Father's Day gag gift. 

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • June 1, 2018

Burger King cuts holes in Whoppers to celebrate National Donut Day

The marketer partnered with BuzzFeed's Tasty on videos showing viewers how to make their own iterations of the highly-limited offering. 

By Erica Sweeney • May 31, 2018

Asics, Disney encourage families to get moving with 'Incredibles 2' workout videos

Each video will feature the apparel company's brand ambassadors, the FrontRunners, who will also lead live workout sessions in stores.

By Erica Sweeney • May 31, 2018

Advertisers slow to spend on Instagram Stories, study says

Marketers put only 16% of their budgets allocated for the image-sharing app into Stories.

By Robert Williams • May 30, 2018

Nestlé teams with WWE to urge fans to #ChooseWater

The campaign includes a sweepstakes and co-branded digital videos featuring WWE stars discussing the benefits of staying hydrated. 

By Erica Sweeney • May 30, 2018

Ford tries to bridge gap between drivers and cyclists through VR

An immersive experience allows the two to swap vantage points on the road, and encouraged 60% of trial viewers to change their behaviors.

By Erica Sweeney • May 29, 2018

Pabst Blue Ribbon documents how diverse millennials are living the American Dream

The brewer partnered with Vice on two documentaries and a series of character portraits that will run around the Memorial Day and Fourth of July holidays.

By Erica Sweeney • May 25, 2018

Campaign Trail: Cintas maps bathroom stops; Ikea lulls people to sleep; Vitamin disruptor delivers

An app tailor-made for Memorial Day road-trippers, along with innovative print and mobile promotions, make our editors' picks ahead of the long weekend. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • May 25, 2018