Study: 21% of marketers pull back ad spend due to poor digital measurement

Ninety-five percent of marketing leaders surveyed think digital media reporting must become more reliable. 

By Erica Sweeney • April 26, 2018

Budweiser creates data-driven visual experience celebrating Brazilian musician

"Made of Music" decodes Hermeto Pascoal's unconventional sound and allows fans to upload a photo and see it transformed by his music.  

By Erica Sweeney • April 25, 2018

Pizza Hut and JuJu Smith-Schuster ask NFL fans to share their best 'Doorbell Dance'

The wide receiver, known for his on-field dancing, is serving as social media correspondent for the brand's debut campaign as official pizza sponsor of the league. 

By Erica Sweeney • April 24, 2018

Taco Bell and Bigs unveil co-branded sunflower seeds with drone fleet

A video promoting the new product depicts drones carrying packs to cities and towns across the country before dropping them off at a baseball field. 

By Erica Sweeney • April 24, 2018

Microsoft's MSN sees 201% revenue boost from selling video ads

Microsoft is ramping up video ad sales as marketers demand brand-safe, transparent inventory at scale. 

By Erica Sweeney • April 23, 2018

Autotrader lets shoppers 'Test Drive' refreshed site in digital-heavy campaign

The creative puts viewers on a simulated racetrack illustrating improvements made to the platform and how it uses Kelley Blue Book on each listing. 

By Erica Sweeney • April 23, 2018

Brand USA, Spotify showcase US destinations through local playlists

The effort includes five interpretations of Bobby Freeman's "Do You Wanna Dance?" by emerging artists, with each featured in a video highlighting his or her home city.

By Erica Sweeney • April 20, 2018

Kellogg's spins playable record made of Chocolate Frosted Flakes

The record features the new release "Hello" from boy band PrettyMuch, which is also unveiling a music video starring Tony the Tiger. 

By Erica Sweeney • April 20, 2018

Under Armour and The Rock share stories of athletic perseverance

A series of YouTube short films showcases how eight athletes — and Dwayne Johnson himself — willed themselves to greatness by overcoming obstacles.

By Erica Sweeney • April 20, 2018

Campaign Trail: 'Handmaid's Tale'-inspired lingerie; Baskin-Robbins twerks; a powerful message on LBGT rights

Quality truly runs the gamut this week with epically tone-deaf sleepwear, a meme-heavy ice cream campaign and a powerful push raising awareness about discrimination.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 20, 2018

Starburst brings back all-pink packs with meme-ready merchandise

The brand collaborated with designer Erin Robertson, a "Project Runway" winner, on items including T-shirts, pink denim jackets and neon signs.

By Erica Sweeney • April 19, 2018

Foot Locker taps creative community for real-world and digital activations

A new campaign features an art gallery pop-up and a music video inspired by two new Nike Air Max Plus sneakers. 

By Erica Sweeney • April 18, 2018

White Castle showcases Puerto Rican musician to support her college dreams

Downloads of Gilmarie's song, co-commissioned by the chain and featured in its new campaign, will support her travel and living expenses for Berklee College of Music. 

By Erica Sweeney • April 17, 2018

Mike's Harder recreates 'Deadpool' bar with pop-up experiences

Visitors can place bets in the "Dead Pool" and meet mercenaries from the upcoming superhero blockbuster at events in New York and Los Angeles.

By Erica Sweeney • April 17, 2018

Stella Artois urges people to pocket their phones and celebrate 'Joie de Biere'

A new campaign centers on an idyllic fictional village where everyone has elaborate pockets to store mobile devices. 

By Erica Sweeney • April 17, 2018

NBA's Stephen Curry promotes mental resilience in new TV spot

The 30-second clip is part of Kaiser Permanente's broader "Find Your Words" campaign emphasizing mental health and wellness.

By Erica Sweeney • April 16, 2018

Amazon Studios drops the curtain on open-script submission program

Ending the open call for amateur scripts is a fundamental shift that puts the focus on creating blockbuster shows with major production companies and their typically large budgets.

By Erica Sweeney • April 16, 2018

Heinz asks Twitter if America really needs 'Mayochup'

If a poll reaches 500,000 votes in favor of the ketchup-mayonnaise blend, the brand will launch the product in the U.S. 

By Erica Sweeney • April 13, 2018

Captain Morgan sets sights on Spotify, Facebook to reach young drinkers

The brand earlier this year had to pull out of Snapchat after a U.K. watchdog said it didn't prevent promotions from reaching underage users. 

By Erica Sweeney • April 13, 2018

Campaign Trail: Deadpool sells out; Nike holds sneaker therapy; Del Monte reaches millennials

 A flimsy movie tie-up, Boston Marathon marketing and smart use of Oracle data define this week's most notable efforts. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • April 13, 2018

Lincoln explores how to be a 'Good Man' with Ne-Yo

The sixth installment in the brand's First Listen series delves into the musician's new single and the mobile-ready features of the latest Navigator model. 

By Erica Sweeney • April 12, 2018

DJ Khaled backs off booze brand posts following watchdog complaints

Groups allege that content shared by the hip-hop star wasn't properly disclosed as advertising and also reached minors, including a Snapchat video where he pours Ciroc and Belaire into a bowl of cereal. 

By Erica Sweeney • April 12, 2018

EMarketer: Native ad growth will dip to 31% this year

The format is still expected to account for 58.3% of the digital display market, or $32.9 billion, driven largely by mobile. 

By Erica Sweeney • April 12, 2018

Why marketers should take a second look at gender representation

Breaking with traditional roles isn't just about carrying the progressive torch, but a reality for many consumers and easier to do than ever for marketers thanks to technology.

By Peter Adams • April 11, 2018

Mercedes-Benz crafts CG spots using collaborative VR tech

Software application Nu Design with Atom View enabled the brand's production teams to work together in real time across North America as though they were on the same set. 

By Erica Sweeney • April 11, 2018