Video: Page 139
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Pizza Hut's Pie Tops return to control March Madness TV screens
The connected sneakers let wearers pause their TVs through a button on the shoe and order pizzas via Bluetooth.
By Erica Sweeney • March 5, 2018 -
Kim Kardashian West's celebrity kid prank show lands on Facebook Watch
Produced by Lionsgate, "You Kiddin' Me" will air 10 episodes, with Facebook community members allowed to participate in the hijinks.
By Erica Sweeney • March 5, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
By Chantal Tode , Natalie Black (Koltun) • March 2, 2018 -
Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties
The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.
By Erica Sweeney • March 1, 2018 -
NBC will use AI to match advertisers with programming
While the volume of TV ads will be reduced, the remaining inventory will be enhanced with new digital features.
By Erica Sweeney • March 1, 2018 -
Deep Dive
How Intel evolved from an invisible 'ingredient brand' to win over more millennials
At the IAB's Annual Leadership Meeting, CMO Steven Fund discussed how Intel sees success by integrating its technology into destination live events and working with celebs like Jim Parsons.
By Peter Adams • Feb. 28, 2018 -
Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content
The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels.
By Erica Sweeney • Feb. 28, 2018 -
Razor disruptor Harry's examines what makes a man in new short film
The effort looks to challenge traditional notions of masculinity through the story of a boy teaching an alien about what defines manhood.
By Erica Sweeney • Feb. 27, 2018 -
Skippy puts a smooth spin on 'Uptown Funk' for new national ad campaign
The full effort, created with BBDO Minneapolis, includes six-second digital video ads and TV spots that showcase a new product.
By Erica Sweeney • Feb. 27, 2018 -
Delta, American Airlines and other brands sever ties with the NRA
In a statement, the NRA called the companies' actions a "shameful display of political and civic cowardice."
By Erica Sweeney • Feb. 26, 2018 -
Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones
The number of Facebook actions taken during the games was nearly 2x the amount in the six months leading up to them.
By Erica Sweeney • Feb. 26, 2018 -
Study: Digital, TV drove 10.8% growth in US advertising last month
Despite declining TV viewership overall, destination live events continue to be a rallying point for marketers, with the Academy Awards recently selling out of ad inventory.
By Erica Sweeney • Feb. 26, 2018 -
Facebook streamlines and clarifies Ads Manager metrics
The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives.
By Erica Sweeney • Feb. 23, 2018 -
Opinion
How to still succeed with Facebook video marketing following the News Feed update
Paul Casinelli, Brightcove's VP of product marketing and strategy, offers five tips on surviving the algorithm change that has some brands and publishers in a panic.
By Paul Casinelli • Feb. 22, 2018 -
Google automates ad placement for publishers with machine learning
With new AdSense Auto ads, available inventory on publishers' sites is automatically identified and filled with an eye toward driving positive outcomes for advertisers and consumers.
By Erica Sweeney • Feb. 22, 2018 -
YouTube pulls Parkland shooting conspiracy video that reached No. 1 on Trending
The video, which misidentified a student survivor as a paid actor, was at the top of the popular section for several hours before being removed by the platform.
By Erica Sweeney • Feb. 22, 2018 -
Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts
The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform.
By Erica Sweeney • Feb. 21, 2018 -
A.C. Moore teams with Create and Craft on cross-channel shopping
The collaboration will give consumers the opportunity to access the retailer's products online, on air, on mobile devices or in-store.
By Erica Sweeney • Feb. 21, 2018 -
Mountain Dew partners with Kevin Hart in year-long 360-degree push
The far-reaching effort includes a new video series, pop-up experiences, a social media contest and an integration with the comedian's tour.
By Erica Sweeney • Feb. 20, 2018 -
Report: NFL streaming stakes ramp up as Amazon, Twitter and YouTube return to bid
The companies' bids could be as high as hundreds of millions of dollars for retaining the rights to "Thursday Night Football" for up to five years, a change from the previous single-season packages.
By Erica Sweeney • Feb. 20, 2018 -
Deep Dive
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
By Shane Schick • Feb. 20, 2018 -
Facebook, Google could face more stringent oversight on political ads
The Federal Election Commission has drafted a proposal that would require online platforms to include ad disclaimers in a manner similar to print, radio and TV ads.
By Erica Sweeney • Feb. 20, 2018 -
Report: Netflix might cost TV advertisers up to $6B in lost revenue
The average Netflix viewer misses an estimated 35 commercials per day due to streaming on the platform, resulting in up to 2 billion ad views down the drain.
By Erica Sweeney • Feb. 16, 2018 -
Hollister sponsors YouTube series targeting Gen Z
The retailer is extending a partnership forged last year with AwesomenessTV through a 12-episode project starring social influencers and celebrating the "spirit of endless summer."
By Erica Sweeney • Feb. 16, 2018 -
Pepsi's viral 'Uncle Drew' character goes Hollywood with feature film
Scheduled for release in theaters on June 29, the movie is inspired by an old man with impressive basketball skills played by NBA star Kyrie Irving.
By Erica Sweeney • Feb. 16, 2018
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