Google adds programmatic TV ad inventory to DoubleClick

As the line between digital video and traditional television continues to blur, the tech giant wants to help marketers bridge the gap. 

By David Kirkpatrick • April 25, 2017

Gorillaz tap digital jukebox location data for 'Humanz' album launch

TouchTunes, an in-venue digital jukebox provider, is working with Rubicon Project to build a private programmatic marketplace reaching its 38 million unique monthly visitors.

By David Kirkpatrick , Peter Adams • April 25, 2017

Twitch gives more creators a way to earn money

A new program allows creators who aren't part of the Twitch Partner Program to generate revenue broadcasting on the platform.

By David Kirkpatrick • April 24, 2017

IPG CEO: Consultancies, ad agencies are more complementary than competitive

The exec's comments come at a time when management consultancies are increasingly entering traditional agencies' turf.

By David Kirkpatrick • April 24, 2017

Accenture taps IPG's UM for media planning and buying

Developing personalized, cross-channel marketing strategies will be a focus for the agency. 

By David Kirkpatrick • April 21, 2017

FTC sets sights on Instagram influencers

The new approach could be more effective at bringing about change than previous efforts that targeted brands only. 

By David Kirkpatrick • April 21, 2017

The pros and cons of an in-house agency

Brands that consider assuming control of ad development might want to ask Pepsi if the benefits outweigh the potential pitfalls.

By David Kirkpatrick • April 20, 2017

Study: Pre-roll ads least intrusive, most memorable video format

Outstream and mid-roll offerings fared far worse in a new joint survey from IPG's Magna agency and YuMe. 

By David Kirkpatrick • April 19, 2017

Twitter rolls out in-stream video ads

The new format capitalizes on recent growth in video impressions on the platform.

By David Kirkpatrick • April 19, 2017

Forecast: Programmatic spend to near $33B in 2017

Growth in automated ad buying remains strong despite recent events that call into question its effectiveness and level of safety for brands. 

By David Kirkpatrick • April 19, 2017

Wikipedia's also not happy about that Burger King ad

A letter signed by nine of the online encyclopedia's editors calls out the fast food brand for ad policy violations and demands an apology.

By Peter Adams • April 19, 2017

Omnicom's Accuen stalls as advertisers seek more transparent fees

The agency holding company reported Q1 revenue that beat its own expectations, but the political and economic climate brings uncertainty to its outlook.

By David Kirkpatrick • April 19, 2017

Study: VOD ads show strong Q1 growth despite TV woes

Canoe Ventures reports that video-on-demand ad impressions were up 21%, reaching nearly 5 billion. 

By David Kirkpatrick • April 18, 2017

Report: Snapchat to boost self-serve offering with full-screen ads

Brands will soon have more direct access to buying Snap ads.

By David Kirkpatrick • April 18, 2017

Report: Amazon sweetened NFL streaming deal with $30M in free marketing, promotions

While the e-commerce giant paid $50 million upfront for the rights, the latest news suggests the cost was closer to $80 million — 8x what Twitter paid last year. 

By David Kirkpatrick • April 18, 2017

Rimmel London launches new brand identity with digital campaign

The #EdgeYourLook campaign includes an influencer element featuring brand ambassadors and a digital film.

By David Kirkpatrick • April 18, 2017

Oscar Mayer cooks up bacon font for shareable video generator

Can the brand start more 'baconversations' on social media? 

By David Kirkpatrick • April 18, 2017

Burger King preps workarounds after Google shuts down Assistant-activating ad

While the "Connected Whopper" spot generated brand buzz, some might still view it as ripe for a PR fiasco. 

By David Kirkpatrick • April 17, 2017

Study: Not everyone hated the Kendall Jenner Pepsi ad after all

Research from Morning Consult found 44% of respondents had a more favorable view of the soft drink brand after watching it.

By David Kirkpatrick • April 17, 2017

Instagram Stories passes Snapchat for daily active users

Less than a year after launch, Facebook's copycat feature continues to see traction in what might be a worrying trend for Snap Inc.

By David Kirkpatrick , Peter Adams • April 17, 2017

Will YouTube's troubles impact social spending?

Brands are hitting pause on the platform over brand safety concerns. Experts weigh in on whether there's a "ripple effect."

By David Kirkpatrick • April 17, 2017

NBCUniversal teams up with Kargo for mobile advertising

The partnership includes ad deals for 80 mobile web and app properties reaching 170 million users.

By David Kirkpatrick • April 13, 2017

Studio 71 offers advertisers curated YouTube inventory

The media company for creators is looking to provide wary marketers a brand safety guarantee with direct buys.

By David Kirkpatrick • April 12, 2017

Hyatt, Sonifi partner for personalized hotel room streaming

Guests will be able to access OTT services like Netflix and Hulu through the World of Hyatt app and a Chromecast device.

By David Kirkpatrick • April 12, 2017

YouTube's top influencer launches a new show — on Twitch

Felix Kjellberg, better known as PewDiePie, is trying out Amazon's streaming service following heated controversies on Google's video platform.

By David Kirkpatrick • April 12, 2017