Ford teams up with Guardians of the Galaxy

The EcoSport model, seen in the upcoming film, also has a TV spot and a digital comic with a limited print run featuring the Marvel characters.

By David Kirkpatrick • April 12, 2017

Study: Digital ads are least preferred by Gen Z

On the heels of millennials, engaging Gen Z is the latest challenge for marketers in a media marketplace with a dizzying array of options.

By David Kirkpatrick , Chantal Tode • April 11, 2017

CNN leverages live streaming to drive mobile app engagement

Free preview videos are leading 29% of viewers to then authenticate as TV subscribers via an app login, according to Digiday. 

By David Kirkpatrick • April 10, 2017

Unilever curtails ad production, agency relationships

The consumer packaged goods giant said it is cutting ads produced by 30% and reducing agency relationships by 50%.

By David Kirkpatrick • April 10, 2017

'It's time for action': 3 ways brands are fighting a broken digital system

Fed up with a number of digital media issues, brands like P&G and Chase are taking major players to task for practices that were viewed as unavoidable not too long ago. 

By Peter Adams • April 10, 2017

YouTube, in major shift, requires channels have 10K views to run ads

As big-name marketers continue to boycott the platform, the change might help address standing issues with offensive content. 

By David Kirkpatrick , Peter Adams • April 7, 2017

Live broadcasts make up 20% of Facebook videos

Over the last year, Facebook Live broadcasts have grown more than 4x.

By David Kirkpatrick • April 7, 2017

Forrester: Marketers wasted $7.4B on low-quality ads in 2016

A lack of transparency in the ad tech space was singled out as just one of many problems that must be addressed if budgets aren't to be squandered in the future. 

By David Kirkpatrick • April 7, 2017

YouTube TV, Google's bid to conquer OTT, debuts in 5 markets

But will the tech giant's current PR woes with the video portal weaken the service's early legs? 

By David Kirkpatrick , Peter Adams • April 6, 2017

Amazon pays $50M for NFL streaming rights, beating out Twitter, Facebook and YouTube

This season's streams will be exclusive for Prime members and will include advertising. 

By David Kirkpatrick • April 6, 2017

Stoli Vodka gives website a pop art makeover to focus on interactivity

Cocktail shaker icons and a homepage that is entirely refreshed every 24 hours aim to make the visitor experience more lively and engaging. 

By David Kirkpatrick • April 5, 2017

P&G's Pritchard tells agencies to get simpler

The CPG giant's chief brand officer continues to make waves across the advertising industry, this time calling out overly complex agency structures. 

By David Kirkpatrick • April 5, 2017

EMarketer: Ad formats not native to Snapchat see little traction

New research finds sponsored geofilters and lenses are the only formats with any notable user engagement. 

By David Kirkpatrick , Peter Adams • April 5, 2017

Subliminal content tricks Google's AI tool for classifying video

Google’s Cloud Video Intelligence API, currently in beta, can mess up its classifications if multiple single-image frames are embedded within a video.

By David Kirkpatrick • April 5, 2017

Roku offers TV-like demographic guarantees to support cross-channel media efforts

The move is intended to make it easier for advertisers to plan their media mix. 

By David Kirkpatrick • April 4, 2017

Why marketers should focus on video's overall role, not specific tactics

Given the medium's growing importance, marketers need to take the broad approach and understand how to weave it throughout their entire content strategy. 

By David Kirkpatrick • April 4, 2017

YouTube creators take income hit amid brand safety controversy

Influencers stand in the crossfire as advertisers freeze their spend on the platform entirely and adjust what constitutes ad-ready content.

By David Kirkpatrick • April 3, 2017

Backlash over likely privacy rollback foreshadows net neutrality debate

Recent congressional action loosening internet privacy protections for ISPs stirred controversy, but that could pale in comparison to the net neutrality debate to come.

By David Kirkpatrick • April 3, 2017

Forecast: Slower overall revenue growth won't stop digital ad dominance

Interpublic Group's Magna predicts that digital ad sales will account for close to 40% of the industry total in 2017.

By David Kirkpatrick • March 31, 2017

Mountain Dew expands premium line with live music festival, VR experiences

Two new flavors in the brand's Label Series are getting a campaign that also coincides with Coachella. 

By David Kirkpatrick • March 31, 2017

Marriott tours influencers around the world in first original Snapchat series

"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.

By Peter Adams • March 31, 2017

Google allows third-party ad monitoring as Nestle joins growing boycott

The brand safety crisis is forcing some unique partnerships as it spreads globally. 

By David Kirkpatrick • March 30, 2017

Porsche launches web TV hub

Taking a cue from its popular sports car model, the new video content effort is called "9:11 Magazine."

By David Kirkpatrick • March 30, 2017

Fullscreen joins Yahoo, BuzzFeed in dropping out of IAB NewFronts

Admitting the move is "unusual," the entertainment platform's GM cited an overcrowded market and a quickly maturing digital content industry.

By David Kirkpatrick • March 30, 2017

Twitter introduces pre-roll ads for Periscope video

Viewers of both live streams and archived video are set to start seeing more brand spots.  

By David Kirkpatrick • March 29, 2017