Video: Page 165
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YouTube cancels PewDiePie show, drops star from premium ad program
PewDiePie, whose real name is Felix Kjellberg, was also let go by Disney’s Maker Studios Monday following the release of videos deemed anti-Semitic.
By David Kirkpatrick • Feb. 15, 2017 -
Facebook's latest video push includes autoplay sound, TV app
Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow.
By Chantal Tode • Feb. 15, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Apple Music announces first original TV series
Amazon and Netflix may see stiffer competition as the tech giant enters the premium video content fold.
By David Kirkpatrick • Feb. 15, 2017 -
Facebook cuts deal with Univision to stream Mexican soccer
Fans of Mexico’s Liga MX soccer league will be able to watch games in the U.S. on Facebook Live, with commentary in English.
By David Kirkpatrick • Feb. 14, 2017 -
Snuggle's user-generated Valentine's Day videos hit 140M impressions
Since the campaign launched on Jan. 21, the Snuggle Bear mascot has lent its voice to more than 50,000 customized videos.
By David Kirkpatrick • Feb. 14, 2017 -
Report: Twitter plans major retool of its ad business
Following an especially bleak Q4, the platform might be paring down and reassessing key offerings including Promoted Tweets.
By Peter Adams • Feb. 14, 2017 -
'Saturday Night Live,' A+E Networks stake out more Snapchat content
The A+E deal brings unscripted series to the platform.
By David Kirkpatrick • Feb. 13, 2017 -
VR view blurs as Oculus stations close, few advertisers dive in
The news suggests progression for the technology is moving slowly.
By David Kirkpatrick • Feb. 9, 2017 -
YouTube rolls out mobile live streaming
The platform wants to help influencers make more money.
By David Kirkpatrick • Feb. 8, 2017 -
Huffington Post's new storybook feature looks a lot like Snapchat
Cribbing from the video messaging app has been popular in the social space. Will more publishers try to join in on the action?
By David Kirkpatrick • Feb. 8, 2017 -
TV brands looking to extend reach, content turn to Snapchat
The Grammys and BBC's "Planet Earth II" are leveraging the youth-centric app for exclusive series.
By David Kirkpatrick , Peter Adams • Feb. 7, 2017 -
Rubicon Project, Integral Ad Science team up for granular viewability scores
Marketers can see measurements of viewability at the individual ad placement level from within the auction bid request.
By David Kirkpatrick • Feb. 7, 2017 -
Deep Dive
8 digital marketing takeaways from Super Bowl LI
While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.
By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017 -
Toyota brought Snap Spectacles-wearing influencers to London event
It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign.
By David Kirkpatrick • Feb. 6, 2017 -
Alphabet names Netflix, Hulu, Amazon and Apple as key competitors
In its latest annual report, Google’s parent company makes it clear that rivalries now extend far beyond its core search business.
By David Kirkpatrick • Feb. 6, 2017 -
Facebook Live stream of boxing match could lead to legal action
The pay-per-view broadcaster for the fight is considering its options against two rogue streamers.
By David Kirkpatrick • Feb. 6, 2017 -
Report: Programmatic to drive local linear video ad growth
Local video advertising is expected to reach $37.6 billion by 2021, up from $32.6 billion in 2016, with most of the growth coming from digital video and local TV.
By David Kirkpatrick • Feb. 3, 2017 -
After 2-year silence, ESPN is posting to YouTube again
In 2015, parent company Disney cut a deal with Google to place content on YouTube's premium Red service but ESPN didn’t participate at the time.
By David Kirkpatrick • Feb. 3, 2017 -
Deep Dive
How Mazda's marketing evolved from company-centric to experience-driven
The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories.
By Chantal Tode • Feb. 2, 2017 -
Study: Influencer marketing spending on the rise for brands already involved
Half of brands spending in this area will increase their budgets significantly this year.
By David Kirkpatrick • Feb. 2, 2017 -
Facebook reports brands see a lift when optimizing video for mobile
With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens.
By David Kirkpatrick • Feb. 2, 2017 -
Report: Facebook developing set-top box app for premium video content
As the social network aims to better monetize its video strategy, TV-like offerings could attract more advertising dollars.
By Peter Adams • Feb. 1, 2017 -
Study: Most viewers interested in streaming Super Bowl over watching on cable
Forty-three percent of surveyed millennials would be more likely to cancel their cable subscriptions if they could stream professional football games online.
By David Kirkpatrick • Feb. 1, 2017 -
Facebook greatly expands third-party measurement partnerships
Cross-channel comparability and third-party verification are a new focus of the platform's marketing transparency initiative.
By Peter Adams • Jan. 31, 2017 -
Deep Dive
P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere
If marketing partners don't comply with new transparency requirements, the company will find others who do.
By Chantal Tode • Jan. 31, 2017
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