Honda Odyssey has giant monsters battle in multichannel marketing push

The full campaign includes TV spots, in-theater ads, digital, print and social initiatives, along with out-of-home activations.

By David Kirkpatrick , Peter Adams • June 14, 2017

Hallmark Channel competes against streaming video by dropping ads

Dramatically cutting the volume of ads in some shows is a shot across the bow of Netflix and Amazon Prime Video.

By David Kirkpatrick • June 14, 2017

Why it's not really about brand safety

Marketers' main issues online are still viewability, bots and bad measurement, writes Gain Theory's Matthew Chappell. 

By Matthew Chappell • June 13, 2017

Amazon rolls out Alexa Video Skill API

The new developer function allows companies to teach Alexa how to interface with video content.

By David Kirkpatrick • June 13, 2017

YouTube still has a brand safety problem

The Google video platform continues to lose advertisers over offensive content.

By David Kirkpatrick • June 12, 2017

Why Hasbro picked YouTube over TV for new brand

Well-known for tying its biggest products to TV series, the toymaker suggested the channel is now too restrictive in reaching modern consumers. 

By David Kirkpatrick • June 9, 2017

Taco Bell CMO named She Runs It Woman of the Year

Marisa Thalberg was noted for her often irreverent, innovative approach to digital marketing and her championing of women. 

By David Kirkpatrick • June 9, 2017

Honda wins access to full Epix streaming library

More than 2,000 movie titles, including the "James Bond" and "Star Trek" franchises, will be coming to the automaker's minivans in a first-of-its-kind integration.

By David Kirkpatrick • June 8, 2017

Domino's to stream 'Ferris Bueller' on Facebook Live

The company continues tie-ins to the iconic '80s film with a free showing on its first National Movie Night.

By David Kirkpatrick • June 7, 2017

Brands join the fight for net neutrality

A new coalition is planning a day of activation to oppose net neutrality's rollback and counts Amazon, Vimeo and Etsy among its participants. 

By David Kirkpatrick • June 7, 2017

YouTube's new content guidelines likely to hurt monetization

Following thousands of conversations with advertisers, the video platform has instated changes that will make it more difficult for creators to make money. 

By David Kirkpatrick • June 6, 2017

Unilever brands recognize more diverse male representation

Once stuck portraying masculine stereotypes, marketers including Axe and Dove are starting to embrace a wider range of what it means to be male.

By David Kirkpatrick • June 6, 2017

Study: 64% make a purchase after watching marketing videos on Facebook

New research found that Facebook and YouTube lead the way in social video purchases and engagement.

By David Kirkpatrick • June 6, 2017

With 'Wonder Woman,' Warner Bros. takes different marketing tack

The studio has been accused of under-promoting the hit movie, but two reports outline a super-powered social media and merchandising strategy. 

By David Kirkpatrick , Peter Adams • June 6, 2017

Study: Tech firms take top 5 'most valuable brands' spots

The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.

By David Kirkpatrick • June 6, 2017

Apple makes grab for leadership role in AR, smart speakers, P2P payments

Executives insist the company can bring significant innovation to these already competitive areas. 

By Chantal Tode • June 6, 2017

NBC News designs new ad formats for viewability

Created in-house, two new display units are tailored to remain in view for longer than the IAB-mandated time of one second. 

By David Kirkpatrick • June 5, 2017

Study: Facebook, TV ads pair up better than expected

Research found that exposure on both TV and Facebook led to a 29% lift in likelihood to purchase — 1.3x more than expected based on previous research.

By David Kirkpatrick • June 5, 2017

NFL opens up spirits advertising

In an ad policy shift, the sports organization will allow liquor brands to run spots in a limited capacity during games starting this season. 

By David Kirkpatrick • June 5, 2017

The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers

Brands are putting a premium on political- and social-driven messaging. Here's what agency execs say is separating the hits from some stunning misfires.

By Peter Adams • June 5, 2017

Intel teams with MLB for multi-year VR content deal

Live and on-demand video will be available at no cost starting this season via the Intel True VR App.

By David Kirkpatrick • June 2, 2017

Kantar Millward Brown, Samba TV partner to measure ad effectiveness

The new service will seek to help advertisers optimize TV ad campaigns with cross-channel data. 

By David Kirkpatrick • June 1, 2017

Study: 31% of programmatic advertisers will reduce spend over fake news

Marketers are poised to take action to ensure the integrity of their brands. 

By David Kirkpatrick , Chantal Tode • June 1, 2017

Denny's goes On Demand with 24/7 digital ordering platform

Denny's On Demand includes social media integrations such as ordering through Twitter DMs and plans to introduce a branded Facebook chatbot.  

By David Kirkpatrick • May 31, 2017

Samsung doubles down on live VR programming

Broadcasts include live VR content from the UFC, X Games and Live Nation.

By David Kirkpatrick • May 31, 2017