Digital video: The challenge of the opening seconds

Immediately hooking viewers is becoming critical as mobile content choice explodes. Experts have a few ideas about how to make a good first impression. 

By David Kirkpatrick , Chantal Tode • March 8, 2017

Honda's 360-degree Facebook video asks viewers to listen up

Spatial audio technology adjusts sound effects based on three different sets that users can pan through.  

By David Kirkpatrick • March 7, 2017

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Following early bullish period, is Facebook pulling back on Live?

A new report points to several major roadblocks the company has run into following a hurried integration of the streaming feature.  

By Peter Adams • March 7, 2017

Report: Facebook hears pitches for TV-like content, with notable absences

Viewers shouldn't expect to see any hard news in the social network's upcoming premium video content roster. 

By David Kirkpatrick , Peter Adams • March 6, 2017

Instagram Stories ads roll out globally

Unbundling ad buys from the Instagram feed points to the growing importance of Stories. 

By David Kirkpatrick • March 3, 2017

UPDATE: Why the Snapchat IPO matters to marketers

Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.

By Peter Adams , Chantal Tode • March 2, 2017

New York Times adds programmatic video sales channel

The publisher is trying to stay on top of the latest developments in the video space as competition for ad dollars remains stiff. 

By David Kirkpatrick • March 2, 2017

Some Google Cardboard VR apps exceed 1M downloads

Newly released data about the company’s AR and VR offerings come as marketers continue to question the need to jump in.     

By Chantal Tode • March 2, 2017

Google's new 'playables' format embeds apps inside of ads

A machine learning-powered video feature called auto-flip was also announced at this week's Games Developer Conference.  

By Peter Adams • March 1, 2017

YouTube TV arrives as Google's bid to dominate the OTT market

Entering a crowded space, the long-rumored TV-like service comes packaged with several competitive advantages. 

By David Kirkpatrick • March 1, 2017

Study: More Facebook users report declining use

But while users may not be engaging as frequently, the platform's reach remains impressive.

By David Kirkpatrick • Feb. 28, 2017

YouTube surpasses 1B daily viewing hours

At its current rate of growth, the Google-owned video portal is likely to beat out U.S. TV for viewership. 

By David Kirkpatrick , Peter Adams • Feb. 28, 2017

YouTube, partner channels get new comScore mobile video measurements

With up to 70% of YouTube views happening on mobile devices, content's full reach is now better reflected. 

By David Kirkpatrick , Peter Adams • Feb. 24, 2017

Facebook extends mid-roll video ads to select outside publishers

Initially slow to adopt the format, the social media giant is already expanding the scope of its mid-roll offerings following recent tests. 

By David Kirkpatrick • Feb. 24, 2017

Study: Ads more effective on publishers' websites than social media feeds

Neuro-marketing research mapped ad viewers' brain activity to assess how they react to content on different types of sites. 

By David Kirkpatrick • Feb. 23, 2017

Report: Facebook looks to stream MLB games next season

Reports of a potential deal arrive at a time when the MLB has been active in building out its BAMTech streaming initiative.

By David Kirkpatrick • Feb. 23, 2017

Ford is remaking a classic film using 360-degree VR technology

To promote its Mustang model, the automaker has teamed with filmmaker Claude Lelouch to recreate his "C’etait un Rendez-vous" short.

By David Kirkpatrick • Feb. 22, 2017

10 seconds or less: A primer on extra-short video marketing

As consumer attention spans shrink, marketers must compact creativity and a clear brand message into just a few seconds. 

By David Kirkpatrick • Feb. 22, 2017

How Snickers' Super Bowl 'mistake' generated 1.5B organic impressions

The brand used cross-channel storytelling built around a live TV ad in which things intentionally went awry to achieve reach and engagement. 

By Chantal Tode • Feb. 21, 2017

Twitter plans to double down on live video this year

Premium cable brand Showtime streamed its Championship Boxing match on the platform over the weekend.  

By Peter Adams • Feb. 21, 2017

YouTube tidies up video ads via MRC audit, cuts unskippable 30-second unit

Google’s video arm is trying to boost the experience for viewers and marketers. 

By David Kirkpatrick , Chantal Tode • Feb. 21, 2017

Snap Inc. touts vision as camera company on investor roadshow

In preparation for its IPO, Snapchat’s parent released a video highlighting its dedication to being an image-first innovator while also knocking competitor Facebook.

By David Kirkpatrick , Peter Adams • Feb. 21, 2017

Pepsi's 'Uncle Drew' returns with e-commerce website

The soft drink brand is launching UncleDrew.com in time for the beginning of the NBA All-Star weekend.

By David Kirkpatrick • Feb. 17, 2017

Time Inc.'s native advertising doubled in 2016

Another strong year is expected in one of the publisher’s key growth areas.

By Chantal Tode • Feb. 17, 2017

Sports Illustrated's swimsuit edition puts spotlight on digital, social

The iconic yearly issue arrives with Facebook Live shoots, exclusive YouTube videos, a Snapchat Global Live story and a partnership with Giphy.

By David Kirkpatrick • Feb. 16, 2017