Facebook Stories might be the social giant's biggest play against Snapchat yet

Effects include virtual masks, frames and interactive filters users can apply via a new in-app camera — and brands are already on board. 

By David Kirkpatrick , Peter Adams • March 29, 2017

The Economist Group taps interactive 3-D, VR to promote Porsche

Inter/Sections, the publisher's first integrated marketing campaign, is centered on how challenging ideas lead to positive disruption. 

By David Kirkpatrick , Peter Adams • March 28, 2017

How the American Heart Association won Giving Tuesday with help from social, search

And what one of the biggest nonprofit fundraising moments of the year says about the marketing industry generally. 

By Peter Adams • March 28, 2017

Will Facebook, YouTube edge Twitter out of NFL streaming rights?

The micro-blogging site, mired in financial troubles, had an exclusive deal to broadcast 10 games last year, but live video competition has since heated up. 

By David Kirkpatrick • March 27, 2017

Why it's time to take a stand against ad fraud

Setting global standards may be the only way to stay ahead of fraud and ensure ad dollars are spent as intended.

By Marco Ricci • March 27, 2017

AB InBev starts global agency review

A goal is to shrink the number of agencies the company works with and drive consistency in media rates. 

By David Kirkpatrick • March 24, 2017

Alphabet chair says Google can't guarantee comprehensive brand safety

Eric Schmidt isn't telling advertisers what they want to hear, but his views might be more realistic.

By David Kirkpatrick • March 24, 2017

Facebook's new Collection ad unit aims to bridge mobile video, commerce

Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.

By David Kirkpatrick , Peter Adams • March 24, 2017

Chipotle explores the 'RAD Lands' with unbranded video series

Geared toward 7- to 10-year-olds, the iTunes exclusive is on-message with the brand's mission to educate about fresher foods but doesn't actually feature the company. 

By David Kirkpatrick • March 23, 2017

Twitter eliminates a barrier to streaming live content

Broadcasters and brands can now bypass the Periscope Producer app and publish directly to Twitter.

By David Kirkpatrick • March 22, 2017

Study: 'Likeability' has biggest impact on video ad results

New research underscores the importance of creative messaging to seeing success with video marketing. 

By David Kirkpatrick • March 22, 2017

Snapchat lines up first live video ad, major studio partnership

 A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.  

By David Kirkpatrick , Peter Adams • March 22, 2017

Apple joins Snapchat cloning craze with Clips

The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in. 

By Peter Adams • March 22, 2017

ANA evaluates ads, TV shows for gender equality

The group is making its scoring system for gender equality available to any ad copy testing service.

By David Kirkpatrick • March 21, 2017

Domino's taps Ferris Bueller nostalgia to showcase tracker tech

An online-only video and TV spots featuring a "Stranger Things" star recreate one of the film's most famous scenes. 

By David Kirkpatrick • March 21, 2017

AccuWeather's new app presents forecasts in VR

Tapping the Samsung Gear headset and Oculus technology, the offering gives users access to 360-degree video content of events like tornadoes. 

By David Kirkpatrick • March 20, 2017

Bringing video into focus, Twitter pitches at Digital Content NewFronts for first time

Another step in its strategy pivot, the struggling platform will compete to win the attention and ad spend of brands at the event. 

By David Kirkpatrick • March 17, 2017

Study: Netflix debuts on list of highest-earning apps

Some of the newcomers to the annual ranking, like Pokemon Go developer Niantic, weren't as surprising as others, like Netflix.

By David Kirkpatrick • March 15, 2017

Advertisers use workaround to bring 360 video ads to Snapchat

Marketers like Universal Pictures and Netflix are seeing success with 360-degree video ads on the app even though the format isn't native to it.

By David Kirkpatrick • March 14, 2017

Forecast: Wide range of bleeding-edge tech to get no marketing spend this year

A new survey finds 65% of industry professionals plan to invest zero dollars in a variety of emerging technologies, including, perhaps surprisingly, 360-degree video. 

By David Kirkpatrick • March 14, 2017

Study: Native video outperforms YouTube content on Facebook

The findings reflect the social media giant's efforts to reward video uploaded in its own format. 

By David Kirkpatrick • March 13, 2017

Facebook adds Major League Soccer to streaming roster

In partnership with Univision Deportes, the platform will broadcast at least 22 professional soccer matches this season.

By David Kirkpatrick • March 13, 2017

Netflix powers up theChive to promote Marvel's 'Iron Fist'

A complete site takeover promoting the new series is targeting the digital entertainment publisher's young, male-skewing audience of 33 million. 

By David Kirkpatrick • March 10, 2017

Google Hangouts gets enterprise makeover in move against Slack, others

Refurbished for more business appeal, the company's long-embattled chat service is splitting into two more accessible features. 

By David Kirkpatrick • March 10, 2017

Facebook Messenger's camera gets star treatment with Snapchat Stories-like feature

The messaging app is rolling out a timeline of customizable photos and videos that disappear after 24 hours called Day. 

By Chantal Tode • March 9, 2017