Meredith, Capital One tap top home influencer for digital video series

The bank's BuyPower Card will be integrated into each episode of "Safe and Sound Home" with host Emily Henderson. 

By David Kirkpatrick • May 17, 2017

McDonald's pulls ad criticized for exploiting child bereavement

A TV spot for the Filet-O-Fish depicts a child's loss and grieving for his father in a way many deemed tasteless. 

By David Kirkpatrick • May 17, 2017

Fox Networks Group to launch in-house agency

The news is the latest example of how the agency landscape is undergoing a major shift.

By David Kirkpatrick • May 17, 2017

BMW, Honda put people in race cars to drive authentic content

Are auto brands taking a cue from popular programs like "Comedians in Cars Getting Coffee"?

By David Kirkpatrick • May 17, 2017

Snapchat broadens brands' AR, targeting opportunities in major update

Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.

By David Kirkpatrick • May 16, 2017

Facebook moves to punish Live videos that aren't actually live

Static, animated or looping images are among the posts being pushed down for visibility, and repeat offenders might be blocked from Live altogether.

By Peter Adams • May 16, 2017

Kraft Heinz signs on as first sponsor for Time's new all-social food brand

Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese. 

By David Kirkpatrick • May 16, 2017

Budweiser sends off Derek Jeter with celebratory digital video spot

"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired. 

By David Kirkpatrick • May 15, 2017

Diageo, Amazon Prime partner to produce 'shoppable' films

Links to the spirit brand's e-commerce site are embedded in documentary-style 20-minute shorts running on the video platform.

By David Kirkpatrick • May 15, 2017

Mtn Dew puts Dale Earnhardt Jr. in infomercial for DEW-S-A

The tongue-in-cheek video has a working call-in number so viewers can order the limited-edition flavor inspired by social media experiments.

By David Kirkpatrick • May 15, 2017

Twitter signs exclusive multiyear NFL live content deal

As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.

By David Kirkpatrick , Peter Adams • May 12, 2017

Google: Video is the fastest growing programmatic direct category

Impressions with the format grew 6.5x faster than those for display ads, according to a new report.

By David Kirkpatrick • May 12, 2017

ComScore releases OTT measurement

The new service reaches across over-the-top devices such as streaming boxes and sticks, gaming consoles and smart TVs to measure viewing behavior.

By David Kirkpatrick • May 12, 2017

Brawny taps Spectacles-wearing toddlers for Mother's Day campaign

"Once a Mother, Always a Giant" splices together video footage of moms shot from their childrens' point of view. 

By David Kirkpatrick • May 11, 2017

Snap spotlights command over millennials' attention amid stagnant Q1 growth

CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.

By Peter Adams • May 11, 2017

IAB: 44% of viewers find ads during digital video programming less intrusive

There's been a fundamental shift in the way Americans watch TV over the past two years, the industry group's research found.

By David Kirkpatrick • May 11, 2017

WPP's Possible buys Amazon-focused Marketplace Ignition

The deal brings a consulting firm into the digital agency's fold to better support brands' Amazon marketing and e-commerce strategies.

By David Kirkpatrick • May 10, 2017

Kona Brewing Co.'s 'Bruddahs' are back to poke fun at screen obsessions

Just in time for summer, the Hawaiian beer brand has a series of humorous spots featuring the easygoing duo, along with social sweepstakes and concerts.

By Natalie Black (Koltun) • May 10, 2017

Oreo is letting fans come up with its next flavors

A #MyOreoCreation contest on social media is encouraging cookie aficionados to share their ideas with the Mondelez brand. 

By David Kirkpatrick • May 9, 2017

Study: Many YouTube creators experience double-digit revenue drops

The only three categories of creators with rising CPMs from February to April this year were beauty/fashion, family/parenting and food.

By David Kirkpatrick • May 9, 2017

Is TV staring down an ad revenue reckoning?

According to ad buyers, they aren’t interested in paying more for fewer viewers although at least one media exec predicts a strong TV ad marketplace.

By David Kirkpatrick • May 8, 2017

Twitch users could influence storylines in new TV-like content

The service sounds well-suited for the platform's audience of gamers, who already enjoy interacting with content. 

By David Kirkpatrick • May 8, 2017

Report: Facebook's premium video content slate set to debut next month

Multiple insiders have said the social giant has about two dozen shows planned for an announcement right around the Cannes Lions advertising festival.

By David Kirkpatrick , Peter Adams • May 8, 2017

Kraft encourages moms to 'swear like a mother' in viral campaign

Just in time for Mother’s Day, the brand is serving up kid-friendly alternatives to curse words in a hit digital video spot. 

By Natalie Black (Koltun) • May 8, 2017

Despite missing 2 hour mark, Nike's marathon stunt was a marketing win

"Breaking2" equipped some of the world's fastest runners with Zoom Vaporfly Elite sneakers, drawing millions of views on social. 

By David Kirkpatrick , Peter Adams • May 8, 2017