YouTube tidies up video ads via MRC audit, cuts unskippable 30-second unit

Google’s video arm is trying to boost the experience for viewers and marketers. 

By David Kirkpatrick , Chantal Tode • Feb. 21, 2017

Snap Inc. touts vision as camera company on investor roadshow

In preparation for its IPO, Snapchat’s parent released a video highlighting its dedication to being an image-first innovator while also knocking competitor Facebook.

By David Kirkpatrick , Peter Adams • Feb. 21, 2017

Pepsi's 'Uncle Drew' returns with e-commerce website

The soft drink brand is launching UncleDrew.com in time for the beginning of the NBA All-Star weekend.

By David Kirkpatrick • Feb. 17, 2017

Time Inc.'s native advertising doubled in 2016

Another strong year is expected in one of the publisher’s key growth areas.

By Chantal Tode • Feb. 17, 2017

Sports Illustrated's swimsuit edition puts spotlight on digital, social

The iconic yearly issue arrives with Facebook Live shoots, exclusive YouTube videos, a Snapchat Global Live story and a partnership with Giphy.

By David Kirkpatrick • Feb. 16, 2017

NASCAR launches digital fan hub for video

The video app was created in conjunction with DeskSite in time for the league's signature Daytona 500 event.

By David Kirkpatrick • Feb. 16, 2017

YouTube cancels PewDiePie show, drops star from premium ad program

PewDiePie, whose real name is Felix Kjellberg, was also let go by Disney’s Maker Studios Monday following the release of videos deemed anti-Semitic. 

By David Kirkpatrick • Feb. 15, 2017

Facebook's latest video push includes autoplay sound, TV app

Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow. 

By Chantal Tode • Feb. 15, 2017

Apple Music announces first original TV series

Amazon and Netflix may see stiffer competition as the tech giant enters the premium video content fold. 

By David Kirkpatrick • Feb. 15, 2017

Facebook cuts deal with Univision to stream Mexican soccer

Fans of Mexico’s Liga MX soccer league will be able to watch games in the U.S. on Facebook Live, with commentary in English.

By David Kirkpatrick • Feb. 14, 2017

Snuggle's user-generated Valentine's Day videos hit 140M impressions

Since the campaign launched on Jan. 21, the Snuggle Bear mascot has lent its voice to more than 50,000 customized videos.  

By David Kirkpatrick • Feb. 14, 2017

Report: Twitter plans major retool of its ad business

Following an especially bleak Q4, the platform might be paring down and reassessing key offerings including Promoted Tweets.

By Peter Adams • Feb. 14, 2017

'Saturday Night Live,' A+E Networks stake out more Snapchat content

The A+E deal brings unscripted series to the platform. 

By David Kirkpatrick • Feb. 13, 2017

VR view blurs as Oculus stations close, few advertisers dive in

The news suggests progression for the technology is moving slowly. 

By David Kirkpatrick • Feb. 9, 2017

YouTube rolls out mobile live streaming

The platform wants to help influencers make more money. 

By David Kirkpatrick • Feb. 8, 2017

Huffington Post's new storybook feature looks a lot like Snapchat

Cribbing from the video messaging app has been popular in the social space. Will more publishers try to join in on the action? 

By David Kirkpatrick • Feb. 8, 2017

TV brands looking to extend reach, content turn to Snapchat

The Grammys and BBC's "Planet Earth II" are leveraging the youth-centric app for exclusive series. 

By David Kirkpatrick , Peter Adams • Feb. 7, 2017

Rubicon Project, Integral Ad Science team up for granular viewability scores

Marketers can see measurements of viewability at the individual ad placement level from within the auction bid request.

By David Kirkpatrick • Feb. 7, 2017

8 digital marketing takeaways from Super Bowl LI

While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.

By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017

Toyota brought Snap Spectacles-wearing influencers to London event

It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign. 

By David Kirkpatrick • Feb. 6, 2017

Alphabet names Netflix, Hulu, Amazon and Apple as key competitors

In its latest annual report, Google’s parent company makes it clear that rivalries now extend far beyond its core search business. 

By David Kirkpatrick • Feb. 6, 2017

Facebook Live stream of boxing match could lead to legal action

The pay-per-view broadcaster for the fight is considering its options against two rogue streamers.

By David Kirkpatrick • Feb. 6, 2017

Report: Programmatic to drive local linear video ad growth

Local video advertising is expected to reach $37.6 billion by 2021, up from $32.6 billion in 2016, with most of the growth coming from digital video and local TV.

By David Kirkpatrick • Feb. 3, 2017

After 2-year silence, ESPN is posting to YouTube again

In 2015, parent company Disney cut a deal with Google to place content on YouTube's premium Red service but ESPN didn’t participate at the time.

By David Kirkpatrick • Feb. 3, 2017

How Mazda's marketing evolved from company-centric to experience-driven

The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories. 

By Chantal Tode • Feb. 2, 2017