Video: Page 168
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Brand safety issue cost YouTube 5% of advertisers in April
Will big celebrity content help the video platform lure back brands?
By David Kirkpatrick • May 8, 2017 -
Time Inc.'s big digital video push includes live shows, social-only brands
A Sports Illustrated streaming service, four new "all-social" brands and an ad product that quintuples video inventory are just pieces of the massive rollout.
By David Kirkpatrick • May 5, 2017 -
Sheraton goes to bat for MLB with digital video series
Part of the hotel brand's new content platform, "Beyond Influential" spotlights the untold stories of baseball pros.
By David Kirkpatrick • May 5, 2017 -
P&G changes up programmatic buying approach with multiple vendors
The world's largest advertiser is breaking with its original programmatic tech partner AudienceScience.
By David Kirkpatrick , Chantal Tode • May 5, 2017 -
Staples looks 'beyond retail' in new campaign
"It's Pro Time" — only the fourth brand campaign in Staple's 31-year history — comes amid hard times for the office supplies retailer.
By David Kirkpatrick • May 4, 2017 -
Study: Big entertainment fans are high-value consumers that remain largely untapped
Gamers, moviegoers and TV-watchers spend more, on top of being highly influential and more receptive to ads.
By Natalie Black (Koltun) • May 4, 2017 -
Facebook's next big bets include Ad Breaks, linking ads to sales
Despite the company's strong Q1 earnings, some advertisers remain skeptical that users are as in love with video ads as Facebook is.
By Peter Adams • May 4, 2017 -
The CMO role is shifting in 2017
From creating hybrid roles combined with other business functions to eliminating the C-suite spot altogether, brands are rethinking the CMO position.
By David Kirkpatrick • May 4, 2017 -
Opinion
People power: How the next automation wave will turn media buyers into traders
For all the high-tech advances in advertising infrastructure, media buying and selling remain relatively low-tech affairs. This is starting to change, writes Richard Bush, chief technology officer of NYIAX.
By Richard Bush • May 4, 2017 -
Report: What role do TV broadcasters play in a YouTube future?
Google's video platform is cited as the "next generation" of TV-like content, but digital extensions of the old guard are driving considerable consumption.
By David Kirkpatrick • May 3, 2017 -
Forrester: CMOs could pull up to $2.9B in display ad spending
A new report forecasts the end of advertising as we know it as marketers take a hard look at interruptive models.
By David Kirkpatrick • May 3, 2017 -
Agencies voice concern over objectivity of consultancy audits
As consultancies snap up more marketing clients, other areas of their business might be running into conflicts of interest.
By David Kirkpatrick , Peter Adams • May 3, 2017 -
Time expands Harpoon Digital agency following successful first year
Four new regional positions are being added to the publisher's in-house shop.
By David Kirkpatrick • May 2, 2017 -
Kraft Heinz doubles Oscar Mayer's marketing budget as it promotes healthier hot dogs
#ForTheLoveOfHotDogs showcases the removal of nitrates and nitrites, artificial preservatives and by-products.
By David Kirkpatrick • May 2, 2017 -
IAB: Investment in original digital video programming nearly doubles
Brand and agency executives are flocking to original video programming to create inventive and engrossing digital engagement strategies.
By David Kirkpatrick , Chantal Tode • May 2, 2017 -
Retrieved from Coca-Cola on May 02, 2017
Coke transcends foodie boundaries in chef influencer-fueled campaign
Culinary creators Aarón Sánchez and Roblé Ali show off how the soft drink pairs with pretty much anything.
By David Kirkpatrick • May 2, 2017 -
Facebook automates rights management for video content owners
Taking ad revenue from matching content is a core focus.
By David Kirkpatrick • May 1, 2017 -
Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid
Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them.
By David Kirkpatrick • May 1, 2017 -
Deep Dive
Why consultancies aren't upending the agency-client model just yet
Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.
By David Kirkpatrick • May 1, 2017 -
Google's ad business beats expectations despite YouTube storm
Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.
By Chantal Tode • April 28, 2017 -
Heineken's latest global TV push can be tailored by location
Though it's airing in 16 markets worldwide, the "Cities" campaign — now in its fourth iteration — looks to liven up the local nightlife.
By David Kirkpatrick • April 28, 2017 -
Study: Mobile dominated online ad spend for first time in 2016
Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.
By David Kirkpatrick • April 27, 2017 -
Knorr uses unique flavor profiles to play matchmaker in millennial-focused ad campaign
What happens when a brand pairs couples according to their taste in food? More than 1 billion global impressions online and about $12.5 million in media value.
By Jeff Wells • April 27, 2017 -
MGM Resorts touts media, marketing consolidation
Streamlining to just two agency partners, as well as taking programmatic operations in-house, are delivering results.
By David Kirkpatrick • April 27, 2017 -
Study: Marketers underestimate TV viewing habits
The Video Advertising Bureau challenges some commonly held tropes on consumer viewing habits.
By David Kirkpatrick • April 26, 2017
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