Study: Influencer marketing spending on the rise for brands already involved

Half of brands spending in this area will increase their budgets significantly this year.

By David Kirkpatrick • Feb. 2, 2017

Facebook reports brands see a lift when optimizing video for mobile

With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens. 

By David Kirkpatrick • Feb. 2, 2017

Report: Facebook developing set-top box app for premium video content

As the social network aims to better monetize its video strategy, TV-like offerings could attract more advertising dollars.

By Peter Adams • Feb. 1, 2017

Study: Most viewers interested in streaming Super Bowl over watching on cable

Forty-three percent of surveyed millennials would be more likely to cancel their cable subscriptions if they could stream professional football games online. 

By David Kirkpatrick • Feb. 1, 2017

Facebook greatly expands third-party measurement partnerships

Cross-channel comparability and third-party verification are a new focus of the platform’s marketing transparency initiative. 

By Peter Adams • Jan. 31, 2017

P&G’s Pritchard challenges ad vendors: Clean up media supply chain or we’ll invest elsewhere

If marketing partners don’t comply with new transparency requirements, the company will find others who do.   

By Chantal Tode • Jan. 31, 2017

Wendy’s aims to freeze out competition with parody microsite

Ahead of its first Super Bowl ad, the burger chain is taking aim at the “Othr Guyz” in a campaign partially inspired by a Twitter beef from late last year. 

By David Kirkpatrick • Jan. 31, 2017

Report: FCC chairman Pai looks to reclassify net neutrality rules; Republicans open to compromise

Regulators could prioritize walking back reclassification of internet service providers while preserving other parts of an open internet. 

By Chantal Tode • Jan. 30, 2017

Twitter’s new Explore tab puts emphasis on live video

Moments is being folded into the new mobile app feature, where users can more easily search for trends and news. 

By David Kirkpatrick • Jan. 27, 2017

Alphabet highlights YouTube, ad strategy beyond search in Q4 earnings

While Google’s parent company fell slightly short of Wall Street’s expectations, its horizons continued to move beyond its core search business. 

By Peter Adams • Jan. 27, 2017

Facebook boosts longer videos in algorithm change

The previous ranking system punished longer videos. 

By David Kirkpatrick • Jan. 27, 2017

Toyota taps IBM Watson for personalized Rav4 campaign

The automaker is using artificial intelligence to tailor ads based on the interests and activities of viewers.

By David Kirkpatrick • Jan. 27, 2017

Magna, Roku team up for OTT targeted ads

The deal gives marketers access to targeting, programmatic workflows, interactivity and audience measurement on the Roku platform.

By David Kirkpatrick • Jan. 26, 2017

Study: Video ads get 50% lift with tactile add-ons

A test of ads with built-in tactile experiences like a vibrating phone found that adding another sense improved results.

By David Kirkpatrick • Jan. 26, 2017

Puppy Bowl goes VR

Pedigree and Animal Planet give viewers a “pup’s eye view” of this year’s game. 

By David Kirkpatrick • Jan. 26, 2017

Will digital marketing fumble or score a touchdown at Super Bowl LI?

The Super Bowl is one of the biggest days of the year for many marketers and advertisers. How is this year’s big game shaping up? 

By David Kirkpatrick , Chantal Tode • Jan. 26, 2017

Instagram Stories goes global with live video

As the format has proven to be popular with users, the platform is looking to engage on a broader scale. 

By David Kirkpatrick • Jan. 25, 2017

Google makes users’ search data available for targeting on YouTube

Helping marketers measure campaigns and reach audiences across screens is a key goal of the AdWords upgrade.

By David Kirkpatrick • Jan. 23, 2017

YouTube to showcase 6-second ad format at Sundance

A variety of creative agencies are teaming up with the platform to extol the virtues of short-form video content.  

By David Kirkpatrick , Peter Adams • Jan. 20, 2017

Marriott releases ‘Two Bellmen Three’

The successful branded content series returns for its most ambitious installment yet. 

By David Kirkpatrick • Jan. 19, 2017

Why are big brands still searching out successful digital strategies?

Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few. 

By David Kirkpatrick • Jan. 19, 2017

Snapchat offers sequential ads, targeting based on offline purchases

Two separate pieces of news show how the platform continues to get more brand friendly. 

By David Kirkpatrick • Jan. 19, 2017

Report: Facebook Live passes YouTube for most popular live streaming video platform

The total number of viewers for the format dropped slightly between June and November.

By David Kirkpatrick • Jan. 18, 2017

Report: Facebook stops paying publishers for live video

Premium video content is reportedly the new focus as live proved costly for publishers. 

By David Kirkpatrick • Jan. 18, 2017

Fox’s Super Bowl live stream to include dynamic local ads

Fox is working with more than 170 of its local affiliates to sell and deliver ads for the broadcast.

By David Kirkpatrick • Jan. 18, 2017