Facebook Audience Network ads reach 1B people monthly

An announcement for the milestone touted the platform's ability to reach 16% more people than advertising on Facebook and Instagram alone.

By David Kirkpatrick , Peter Adams • Jan. 13, 2017

Facebook Live continues to get more brand friendly

Ongoing improvements make it easier for publishers and brands to build robust streaming strategies. 

By David Kirkpatrick • Jan. 12, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Instagram brings ads to Stories

Maybelline and Nike are among the brands testing the new full-screen vertical video and static photo units.

By David Kirkpatrick • Jan. 12, 2017

Mountain Dew focuses on mobile with new global campaign

Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.

By David Kirkpatrick • Jan. 10, 2017

Facebook tests mid-roll ads to monetize growing video strategy

Despite being disruptive, the format typically has a high completion rate. 

By David Kirkpatrick • Jan. 10, 2017

Report: Streaming video revenue outpaced disc sales in 2016

Studios are struggling as Netflix and other streaming services continue to grow. 

By David Kirkpatrick • Jan. 9, 2017

Study: 59% of millennials only watch YouTube ads until they can skip

It's not all bad news, though, as 29% report viewing ads to completion.

By David Kirkpatrick • Jan. 9, 2017

L'Oréal Paris brought Snapchat Spectacles to the Golden Globe red carpet

Celebrity makeup artist Sir John and two other brand ambassadors showed off the hardware.

By David Kirkpatrick • Jan. 9, 2017

Airbnb taps Twitter 360-degree video for immersive 'tours'

The home-sharing service offers a new way to explore the world and plan travel. 

By David Kirkpatrick • Jan. 9, 2017

Facebook exec: Marketers must take a broad view on digital video

Experimentation is necessary as a number of different takes on digital video emerge. 

By Chantal Tode • Jan. 9, 2017

PGA names Twitter as exclusive live streaming partner

TV-style mid-roll ads and original content are available for advertisers to sponsor. 

By David Kirkpatrick • Jan. 6, 2017

Torture video might raise questions for marketers on Facebook Live

An hour-long stream of a violent assault points to how easy it is for extreme live content to slip past censors.  

By Peter Adams • Jan. 6, 2017

Pandora launches mobile muted video, responsive display ads

The new formats will be available to all advertisers starting Jan. 19. 

By David Kirkpatrick , Peter Adams • Jan. 5, 2017

Report: Google expands effort with YouTube Labs to link brands, influencers

Following an alpha test with L’Oreal USA in 2016, talent brokering will be offered to more brands this year. 

By Chantal Tode • Jan. 5, 2017

Study: Behavioral data edges out demographics for targeting video ads

Marketers are looking beyond broad data categories in an attempt to deliver more personalized messaging. 

By David Kirkpatrick • Jan. 4, 2017

What 4 of last year's buzziest industry forecasts portend for 2017 and beyond

Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.

By Peter Adams • Jan. 4, 2017

Wendy's, Spotify cook up Branded Moments burger promotions

Music is shown to drive emotional engagement, but can it whet consumer appetites?

By Peter Adams • Jan. 4, 2017

10 ways digital marketing will evolve in 2017

As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due. 

By Chantal Tode • Jan. 3, 2017

Study: 31% of broadband households have more than one OTT subscription

Research by Parks Associates found that a Netflix/Amazon Video combination is the most popular.

By David Kirkpatrick • Jan. 3, 2017

Twitter is latest to add 360-degree live streaming

Periscope technology gets an upgrade, though not everyone can use it.  

By Peter Adams • Dec. 29, 2016

IAB: US digital ad spend hits highest Q3 on record

Advertisers invested $17.6 billion in digital, a 20% increase year-over-year from 2015.

By Peter Adams • Dec. 28, 2016

Report: Snapchat acquires augmented reality startup Cimagine

The deal brings with it technology that overlays 3-D product images onto real-time video. 

By Chantal Tode • Dec. 27, 2016

Holiday campaigns from Subaru, Oreo highlight how to do digital

As traditional brand messaging channels lose some of their luster and audience, digital elements are increasingly essential to making the connection.  

By David Kirkpatrick • Dec. 27, 2016

Study: Facebook ads key for 33% of SMB marketers this holiday

A survey from GetResponse also found that 60% have increased their holiday marketing budgets. 

By David Kirkpatrick • Dec. 23, 2016

Disney to create original shows for Snapchat

An after-show for ABC's “The Bachelor” will be the first offering, with more episodic content expected further down the road. 

By David Kirkpatrick , Peter Adams • Dec. 22, 2016