Video: Page 170
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Rubicon Project, Integral Ad Science team up for granular viewability scores
Marketers can see measurements of viewability at the individual ad placement level from within the auction bid request.
By David Kirkpatrick • Feb. 7, 2017 -
Deep Dive
8 digital marketing takeaways from Super Bowl LI
While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.
By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017 -
Toyota brought Snap Spectacles-wearing influencers to London event
It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign.
By David Kirkpatrick • Feb. 6, 2017 -
Alphabet names Netflix, Hulu, Amazon and Apple as key competitors
In its latest annual report, Google’s parent company makes it clear that rivalries now extend far beyond its core search business.
By David Kirkpatrick • Feb. 6, 2017 -
Facebook Live stream of boxing match could lead to legal action
The pay-per-view broadcaster for the fight is considering its options against two rogue streamers.
By David Kirkpatrick • Feb. 6, 2017 -
Report: Programmatic to drive local linear video ad growth
Local video advertising is expected to reach $37.6 billion by 2021, up from $32.6 billion in 2016, with most of the growth coming from digital video and local TV.
By David Kirkpatrick • Feb. 3, 2017 -
After 2-year silence, ESPN is posting to YouTube again
In 2015, parent company Disney cut a deal with Google to place content on YouTube's premium Red service but ESPN didn’t participate at the time.
By David Kirkpatrick • Feb. 3, 2017 -
Deep Dive
How Mazda's marketing evolved from company-centric to experience-driven
The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories.
By Chantal Tode • Feb. 2, 2017 -
Study: Influencer marketing spending on the rise for brands already involved
Half of brands spending in this area will increase their budgets significantly this year.
By David Kirkpatrick • Feb. 2, 2017 -
Facebook reports brands see a lift when optimizing video for mobile
With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens.
By David Kirkpatrick • Feb. 2, 2017 -
Report: Facebook developing set-top box app for premium video content
As the social network aims to better monetize its video strategy, TV-like offerings could attract more advertising dollars.
By Peter Adams • Feb. 1, 2017 -
Study: Most viewers interested in streaming Super Bowl over watching on cable
Forty-three percent of surveyed millennials would be more likely to cancel their cable subscriptions if they could stream professional football games online.
By David Kirkpatrick • Feb. 1, 2017 -
Facebook greatly expands third-party measurement partnerships
Cross-channel comparability and third-party verification are a new focus of the platform's marketing transparency initiative.
By Peter Adams • Jan. 31, 2017 -
Deep Dive
P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere
If marketing partners don't comply with new transparency requirements, the company will find others who do.
By Chantal Tode • Jan. 31, 2017 -
Wendy's aims to freeze out competition with parody microsite
Ahead of its first Super Bowl ad, the burger chain is taking aim at the “Othr Guyz" in a campaign partially inspired by a Twitter beef from late last year.
By David Kirkpatrick • Jan. 31, 2017 -
Report: FCC chairman Pai looks to reclassify net neutrality rules; Republicans open to compromise
Regulators could prioritize walking back reclassification of internet service providers while preserving other parts of an open internet.
By Chantal Tode • Jan. 30, 2017 -
Twitter's new Explore tab puts emphasis on live video
Moments is being folded into the new mobile app feature, where users can more easily search for trends and news.
By David Kirkpatrick • Jan. 27, 2017 -
Alphabet highlights YouTube, ad strategy beyond search in Q4 earnings
While Google's parent company fell slightly short of Wall Street's expectations, its horizons continued to move beyond its core search business.
By Peter Adams • Jan. 27, 2017 -
Facebook boosts longer videos in algorithm change
The previous ranking system punished longer videos.
By David Kirkpatrick • Jan. 27, 2017 -
Toyota taps IBM Watson for personalized Rav4 campaign
The automaker is using artificial intelligence to tailor ads based on the interests and activities of viewers.
By David Kirkpatrick • Jan. 27, 2017 -
Magna, Roku team up for OTT targeted ads
The deal gives marketers access to targeting, programmatic workflows, interactivity and audience measurement on the Roku platform.
By David Kirkpatrick • Jan. 26, 2017 -
Study: Video ads get 50% lift with tactile add-ons
A test of ads with built-in tactile experiences like a vibrating phone found that adding another sense improved results.
By David Kirkpatrick • Jan. 26, 2017 -
Puppy Bowl goes VR
Pedigree and Animal Planet give viewers a "pup’s eye view" of this year’s game.
By David Kirkpatrick • Jan. 26, 2017 -
Deep Dive
Will digital marketing fumble or score a touchdown at Super Bowl LI?
The Super Bowl is one of the biggest days of the year for many marketers and advertisers. How is this year’s big game shaping up?
By David Kirkpatrick , Chantal Tode • Jan. 26, 2017 -
Instagram Stories goes global with live video
As the format has proven to be popular with users, the platform is looking to engage on a broader scale.
By David Kirkpatrick • Jan. 25, 2017
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