Video: Page 171
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GroupM reorganizes, putting data at the core of targeting and buying
The new Platform Services practice is intended to help marketers find the right audience.
By Chantal Tode • Nov. 15, 2016 -
Macy's taps social media to spread the Santa spirit
The campaign is an attempt by the retailer to counteract some of the negativity on the internet.
By David Kirkpatrick • Nov. 15, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Instagram is getting live video
After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content.
By David Kirkpatrick • Nov. 14, 2016 -
Are Snapchat's Spectacles more than just a 'toy'?
The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.
By Peter Adams • Nov. 14, 2016 -
Study: Values not money motivate influencers
Forty-two percent of influencers cite alignment with a brand’s core values as the top reason for accepting opportunities.
By David Kirkpatrick • Nov. 11, 2016 -
Pandora rolls out Harmonic Audio Network for advertisers
Brands will be able to buy in-stream audio inventory across digital audio platforms.
By David Kirkpatrick • Nov. 11, 2016 -
Facebook's AI push brings real-time image processing onto phones
The Caffe2Go platform could take user-generated content to a new level.
By Chantal Tode • Nov. 9, 2016 -
Facebook tunes in for TV ads
The company is testing selling spots to set-top boxes.
By David Kirkpatrick • Nov. 7, 2016 -
Periscope gets presidential with selfie masks
Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.
By David Kirkpatrick • Nov. 7, 2016 -
BuzzFeed News to stream election night coverage on Twitter
The exclusive live broadcast might last up to five hours.
By David Kirkpatrick • Nov. 4, 2016 -
Facebook eclipses 1B daily active users on mobile
Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.
By David Kirkpatrick • Nov. 3, 2016 -
Deep Dive
How Marriott is rewriting the script for branded content
Original scripted videos are drawing large audiences and even turning into a revenue-generating opportunity for the hospitality chain and other brands.
By Chantal Tode • Nov. 3, 2016 -
IAB: Digital ads hit record spend in first half of 2016
A key takeaway for marketers is how much mobile is driving change in the media landscape.
By David Kirkpatrick • Nov. 2, 2016 -
Hulu, Strata team up on ad buying platform for streaming service
The partnership aims to help advertisers buy ads for streaming programming as they would on local linear TV.
By David Kirkpatrick • Nov. 2, 2016 -
Facebook faces class action suit over inflated video metrics
The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.
By David Kirkpatrick • Nov. 2, 2016 -
Musical.ly is a rising star in short live video streaming
The lip-syncing app hopes to fill a void left by the exit of Vine and Meerkat.
By David Kirkpatrick • Nov. 1, 2016 -
Deep Dive
Live streaming video: Getting tactical
In the second half of our two-part series, experts share their tips for going live.
By David Kirkpatrick • Oct. 31, 2016 -
What's Facebook dressing up as for Halloween? Snapchat, apparently
New video features on the platform — including virtual 'Masks' — look spookily familiar.
By Peter Adams • Oct. 31, 2016 -
Verizon nabs Vessel to boost over-the-top video play
The startup's standalone service will be shuttered next week.
By David Kirkpatrick • Oct. 28, 2016 -
Even Hillary Clinton likes influencer marketing
The presidential nominee's campaign is targeting millennial voters with video ads featuring YouTube stars.
By David Kirkpatrick • Oct. 28, 2016 -
Apple unifies TV viewing experience with new app
Users can watch TV shows and movies from multiple sources in one place.
By Chantal Tode • Oct. 27, 2016 -
Vine withers as Twitter shuts down video-looping app
The six-second video-looping service, used by many marketers, has watched competition heat up.
By Chantal Tode • Oct. 27, 2016 -
Macy's campaign with Google lifted product consideration by 60%
The duo partnered for an online music festival, running TrueView Discovery ads and Shoppable Cards spots.
By David Kirkpatrick • Oct. 27, 2016 -
Deep Dive
Live streaming video: How marketers can pick the right platform
In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.
By David Kirkpatrick • Oct. 26, 2016 -
With Time Warner deal, AT&T aims to be mobile entertainment powerhouse
The proposed $85 billion merger is likely to face scrutiny over antitrust concerns.
By Chantal Tode • Oct. 24, 2016
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