Video: Page 172
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Is Instagram getting live streaming video?
The move wouldn’t be a surprise given parent company Facebook's recent investments in the space.
By David Kirkpatrick • Oct. 24, 2016 -
Report: AT&T spoke with Time Warner about possible acquisition
While no formal offer has been made, the telecommunications company is auditioning for a role in the entertainment industry.
By Chantal Tode • Oct. 21, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
PBS produces first-ever Snapchat-native documentaries
Two new shorts were created specifically for the app.
By David Kirkpatrick • Oct. 21, 2016 -
USA Today Network launches weekly VR news show
The program will showcase the immersive technology's storytelling possibilities and the media company’s in-house production.
By David Kirkpatrick • Oct. 20, 2016 -
Report: Google lines up broadcast partners for 'Unplugged' online TV service
The new service will offer an alternative to cable with a “skinny” bundle of live TV channels.
By Chantal Tode • Oct. 20, 2016 -
Facebook Live adds audience-building tools
The new API is a response to publisher demands for a better way to reach viewers.
By David Kirkpatrick • Oct. 19, 2016 -
Walmart's Vudu expands with free ad-supported streaming movies
The retailer hopes to attract advertisers and a wider audience with Movies on Us.
By David Kirkpatrick • Oct. 19, 2016 -
Netflix's Q3 customer growth surpasses expectations
The digital entertainment company added more than 3 million new subscribers on the back of an original content strategy bolstered by shows like "Stranger Things" and "Narcos."
By David Kirkpatrick • Oct. 18, 2016 -
Google struggles with accreditation for mobile web metrics
Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem.
By David Kirkpatrick • Oct. 17, 2016 -
Conversational video ads could be coming soon
AI-powered video campaigns will create live dialogs with consumers.
By David Kirkpatrick • Oct. 17, 2016 -
Facebook plugs into TV streaming
New tech will allow users to stream the social media company's video directly onto their televisions.
By David Kirkpatrick • Oct. 17, 2016 -
Branded Moments bring vertical video ads to Spotify
Bacardi, Bose and Gatorade are already serving spots through the new native program.
By Peter Adams • Oct. 17, 2016 -
Twitter gets election night coverage as Periscope adds studio quality
The beleaguered company is bolstering its mission of becoming a live video platform.
By David Kirkpatrick • Oct. 14, 2016 -
Sports Illustrated heads to top of Mt Everest with VR cameras
Time Inc. is producing the first complete immersive "climb" of the world's tallest mountain, which will debut as a documentary series on SI.com next year.
By David Kirkpatrick • Oct. 12, 2016 -
Google acquires FameBit, a platform for connecting YouTube creators and brands
The deal is expected to add branded content opportunities for video advertisers.
By David Kirkpatrick • Oct. 12, 2016 -
NFL penalizes teams for sharing content online
The sports organization is instating punishments of up to $100,000 for teams that go outside its new social media guidelines.
By Peter Adams • Oct. 11, 2016 -
After failed acquisition strategy, Twitter's Dorsey lays out vision for future
Without mentioning the lack of buyout offers, Twitter CEO Jack Dorsey sent employees a memo touting the micro-blogging platform’s live strategy.
By David Kirkpatrick • Oct. 11, 2016 -
BBDO launches studio to curate video content from independent creators
Flare Studio, an initiative from BBDO, is curated and crowdsourced to provide brands with access to a wide array of video talent and content.
By David Kirkpatrick • Oct. 7, 2016 -
YouTube gets more transparent with paid content
The video portal introduced an optional tag that allows creators to automatically identify sponsored material at the beginning of videos.
By David Kirkpatrick • Oct. 6, 2016 -
Study: Early morning best time for video ads
YuMe's research found time of day was a significant factor in video ad performance.
By David Kirkpatrick • Oct. 6, 2016 -
Report: Mid-roll video ads hit 90% completion rate
The Ooyala Video Index found that mid-roll video ads are more effective than pre- and post-roll ads in monetization and engagement.
By David Kirkpatrick • Oct. 5, 2016 -
Twitter inks upfront Amplify ad deals with CW, Ford
The deal is one of Twitter’s largest video ad buys and will feature content from CW supported by ads from Ford.
By David Kirkpatrick • Oct. 5, 2016 -
For 135-year-old Quaker Oats, a campaign focused on the new
Deemed "Oatober," the new series of promos features original video content starring Katie Holmes and an Oatmeal Bowl event in New York.
By David Kirkpatrick • Oct. 4, 2016 -
ANA calls for audit of Facebook's metrics after video viewing scandal
The head of the Association of National Advertisers urged the social media giant to step up its game on much-needed transparency.
By Chantal Tode • Sept. 30, 2016 -
Facebook, YouTube net significant numbers in debate streams
Twitter still hasn’t provided data on its broadcast, but YouTube set a record for political event coverage with more than 88 million views.
By David Kirkpatrick • Sept. 29, 2016
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