Video: Page 163
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IAB Standard Ad Unit Portfolio finalized with flexible ad sizes
Changes to the standards reflect the move toward cross-screen and responsive advertising.
By David Kirkpatrick • July 21, 2017 -
Under Armour speaks to female achievement in content-rich global campaign
"Unlike Any" celebrates the brand's women ambassadors with spoken word collaborations and 200 pieces of digital and social media content.
By David Kirkpatrick • July 20, 2017 -
Chipotle spins food into symphonic experiences with the help of hip-hop legend RZA
A digital tool called SAVOR.WAVS pairs each of the QSR chain's 51 ingredients with distinct sounds and visuals curated by the Wu-Tang Clan creator.
By David Kirkpatrick • July 20, 2017 -
Report: YouTube boycott fervor cools, but P&G, Walmart still stay away
Coverage of the brand safety controversy has waned, but the platform's reassurances aren't enough for some big ad spenders.
By David Kirkpatrick , Natalie Black (Koltun) • July 19, 2017 -
Ted Danson brings self-deprecating snobbery to funny new Smirnoff videos
The campaign extension features a series of YouTube videos, some of which will be used for national TV ads later this year.
By David Kirkpatrick • July 19, 2017 -
Study: Ad spend on mobile video to surpass fixed devices in 2018
Zenith forecasts that mobile's role in video will continue to grow over the next couple of years while fixed device views should peak this year.
By David Kirkpatrick • July 18, 2017 -
Prime-time TV ad spending up 3% amid digital hiccups
This year's early buying period was more successful than some analysts expected, potentially due to concerns over digital issues like fraud, viewability and brand safety.
By David Kirkpatrick , Natalie Black (Koltun) • July 17, 2017 -
Facebook explores Marketplace ad space
The social media giant is eyeing more options on the Craigslist-style service as ad load growth continues to slow on News Feed.
By David Kirkpatrick • July 17, 2017 -
Report: Are super-short video ads stifling creativity?
According to some agency executives, a trend spawned by social media platforms like Snapchat doesn't allow for proper storytelling or emotional connection with viewers.
By David Kirkpatrick • July 14, 2017 -
VR evolves with live streaming, interactive movie ad
Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.
By David Kirkpatrick • July 13, 2017 -
eMarketer: Targeted TV spending will grow 65.8% this year
Programmatic and targeted ads, two popular digital approaches, are on the rise for TV, but still remain a small portion of overall spend.
By David Kirkpatrick • July 13, 2017 -
Opinion
Content-hungry consumers can tolerate a side dish of ads
Today's consumers hate being inconvenienced, putting the onus on marketers to craft relevant, non-intrusive and helpful experiences, writes CEO of Main Path Marketing Andrew Lovasz.
By Andrew Lovasz • July 13, 2017 -
Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts
Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy.
By David Kirkpatrick • July 12, 2017 -
Acura drives AR engagement with interactive Facebook Live race
Viewers played the role of pit crew by using reaction emojis to reveal shortcuts and clear obstacles on the virtual race course.
By David Kirkpatrick • July 11, 2017 -
L2: Instagram rules video engagement
The report also saw a ripple effect of TV ads leading to a higher organic interest on digital channels.
By David Kirkpatrick , Natalie Black (Koltun) • July 10, 2017 -
Deep Dive
Legal AR/VR pitfalls marketers should avoid, according to law experts
From trespassing to inducing nausea in users, the emerging technologies pose some unique obstacles for brands.
By Laura Klepacki • July 10, 2017 -
Report: NFL losing top ad spenders as Viagra, Cialis drop out
Pfizer's Viagra reportedly bought $31 million in pro football inventory last year.
By David Kirkpatrick , Peter Adams • July 10, 2017 -
Amazon Prime hits 85M members
The premium service from the e-commerce giant has grown 35% year-over-year.
By David Kirkpatrick • July 7, 2017 -
KFC installs goofy robot Col. Sanders to take drive-thru orders
In honor of National Fried Chicken Day, an AI-powered animatronic of the iconic brand mascot engaged in personal conversations with customers.
By David Kirkpatrick • July 7, 2017 -
Accenture aims to bring AI-powered programmatic to streaming video
A new product from the consultancy can reportedly tailor relevant product placements based on the region where the viewer is located.
By David Kirkpatrick • July 6, 2017 -
Report: Facebook's ad growth continues to slow in Q2
Brands are taking more time to analyze results, but might also be looking to diversify their spending as the platform hits new levels of maturity.
By David Kirkpatrick , Peter Adams • July 6, 2017 -
BBC earmarks $44M to combat digital competition in entertaining children
Is the investment spread over the next three years enough to compete against digital media giants like Facebook, Amazon and Netflix?
By David Kirkpatrick • July 5, 2017 -
American Idol reboot pitches innovative ad packages to tap digital views
ABC, which is airing the new version of American Idol, is considering the show's potential for social and mobile reach.
By David Kirkpatrick • July 5, 2017 -
Facebook adds 2 new original video shows
The series — one featuring Mike Rowe of "Dirty Jobs" fame and the other the Ball basketball family — could help Facebook build its self-serve ad business.
By David Kirkpatrick • July 5, 2017 -
Study: Negative impact of infected browsers, fake news grows for advertisers
DoubleVerify said it blocked 250% more ads from being served against inflammatory content in March compared to January.
By David Kirkpatrick • June 30, 2017
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