Alphabet chair says Google can't guarantee comprehensive brand safety

Eric Schmidt isn't telling advertisers what they want to hear, but his views might be more realistic.

By David Kirkpatrick • March 24, 2017

Facebook's new Collection ad unit aims to bridge mobile video, commerce

Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.

By David Kirkpatrick , Peter Adams • March 24, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Chipotle explores the 'RAD Lands' with unbranded video series

Geared toward 7- to 10-year-olds, the iTunes exclusive is on-message with the brand's mission to educate about fresher foods but doesn't actually feature the company. 

By David Kirkpatrick • March 23, 2017

Twitter eliminates a barrier to streaming live content

Broadcasters and brands can now bypass the Periscope Producer app and publish directly to Twitter.

By David Kirkpatrick • March 22, 2017

Study: 'Likeability' has biggest impact on video ad results

New research underscores the importance of creative messaging to seeing success with video marketing. 

By David Kirkpatrick • March 22, 2017

Snapchat lines up first live video ad, major studio partnership

 A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.  

By David Kirkpatrick , Peter Adams • March 22, 2017

Apple joins Snapchat cloning craze with Clips

The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in. 

By Peter Adams • March 22, 2017

ANA evaluates ads, TV shows for gender equality

The group is making its scoring system for gender equality available to any ad copy testing service.

By David Kirkpatrick • March 21, 2017

Domino's taps Ferris Bueller nostalgia to showcase tracker tech

An online-only video and TV spots featuring a "Stranger Things" star recreate one of the film's most famous scenes. 

By David Kirkpatrick • March 21, 2017

AccuWeather's new app presents forecasts in VR

Tapping the Samsung Gear headset and Oculus technology, the offering gives users access to 360-degree video content of events like tornadoes. 

By David Kirkpatrick • March 20, 2017

Bringing video into focus, Twitter pitches at Digital Content NewFronts for first time

Another step in its strategy pivot, the struggling platform will compete to win the attention and ad spend of brands at the event. 

By David Kirkpatrick • March 17, 2017

Study: Netflix debuts on list of highest-earning apps

Some of the newcomers to the annual ranking, like Pokemon Go developer Niantic, weren't as surprising as others, like Netflix.

By David Kirkpatrick • March 15, 2017

Advertisers use workaround to bring 360 video ads to Snapchat

Marketers like Universal Pictures and Netflix are seeing success with 360-degree video ads on the app even though the format isn't native to it.

By David Kirkpatrick • March 14, 2017

Forecast: Wide range of bleeding-edge tech to get no marketing spend this year

A new survey finds 65% of industry professionals plan to invest zero dollars in a variety of emerging technologies, including, perhaps surprisingly, 360-degree video. 

By David Kirkpatrick • March 14, 2017

Study: Native video outperforms YouTube content on Facebook

The findings reflect the social media giant's efforts to reward video uploaded in its own format. 

By David Kirkpatrick • March 13, 2017

Facebook adds Major League Soccer to streaming roster

In partnership with Univision Deportes, the platform will broadcast at least 22 professional soccer matches this season.

By David Kirkpatrick • March 13, 2017

Netflix powers up theChive to promote Marvel's 'Iron Fist'

A complete site takeover promoting the new series is targeting the digital entertainment publisher's young, male-skewing audience of 33 million. 

By David Kirkpatrick • March 10, 2017

Google Hangouts gets enterprise makeover in move against Slack, others

Refurbished for more business appeal, the company's long-embattled chat service is splitting into two more accessible features. 

By David Kirkpatrick • March 10, 2017

Facebook Messenger's camera gets star treatment with Snapchat Stories-like feature

The messaging app is rolling out a timeline of customizable photos and videos that disappear after 24 hours called Day. 

By Chantal Tode • March 9, 2017

CBS head predicts TV, digital will battle for NFL rights

Les Moonves said he expects Facebook and Google will compete against TV in the near future but that broadcast will prevail. 

By David Kirkpatrick • March 9, 2017

Vimeo joins the rush into 360-degree video

The platform's new marketplace is designed to enable creators to learn new techniques, upload, share and sell 360 videos.

By David Kirkpatrick • March 9, 2017

Google's Video Intelligence API makes video searchable

Purportedly the first of its kind, the technology taps machine learning to identify "entities" within videos and then store their information for user search purposes.  

By Peter Adams • March 9, 2017

Facebook rolls out 360 for Gear VR app

The platform hopes to make it easier for more people to discover the wealth of 360-degree content already available.

By David Kirkpatrick • March 9, 2017

Twitter tests guaranteed video ads

A limited group of advertisers can now buy pre-roll ads knowing who will see them for a more TV-like media placement experience.

By David Kirkpatrick • March 8, 2017

Digital video: The challenge of the opening seconds

Immediately hooking viewers is becoming critical as mobile content choice explodes. Experts have a few ideas about how to make a good first impression. 

By David Kirkpatrick , Chantal Tode • March 8, 2017