American Express rewards Facebook users who tune in for video ad

Since 90% of Facebook users scroll past video with the sound turned off, the brand nestled in a secret message for those listening.  

By David Kirkpatrick • Aug. 4, 2017

Volvo's live ad streams on CNN during solar eclipse

Live ads, debuting during the cable network's live streaming coverage on Aug. 21, will subsequently be available across its platforms.

By David Kirkpatrick • Aug. 3, 2017

Instagram touts user engagement, brand success on Stories as Snap tumbles

Launched a year ago, the lookalike feature has quickly curried the favor of marketers.

By David Kirkpatrick • Aug. 3, 2017

Study: YouTube brand safety woes in the rearview as advertiser presence surges

New research from MediaRadar, which reported a 5% drop in top-tier advertisers on the platform in April, suggests brands are now flocking back and trust is actually growing.   

By David Kirkpatrick • Aug. 3, 2017

Report: Facebook might actually be working on 2 new hardware products

Rumors of a smart speaker first surfaced last week, but a Bloomberg report suggests that will be a separate offering from a touchscreen video chat device. 

By David Kirkpatrick , Peter Adams • Aug. 2, 2017

Fox brings first 6-second ads to TV, with big brands on board

Duracell and Mars are testing the format around the "Teen Choice Awards" later this month.  

By David Kirkpatrick • Aug. 2, 2017

Report: Publishers fill video content needs with repackaged ads

Business Insider and Cheddar re-edit video ads with subtitles and music and post them on social media.

By David Kirkpatrick • Aug. 1, 2017

Discovery dunks viewers into a school of hammerheads with VR 'Shark Week' ad

The cable network is using an immersive homepage experience to drive adoption of its VR mobile app. 

By David Kirkpatrick , Natalie Black (Koltun) • Aug. 1, 2017

'Stranger Things' star Millie Bobby Brown acts out back-to-school angst for Converse

The campaign captures 32 reaction GIFs from Brown showing the spectrum of emotion teens feel as the first bell looms. 

By David Kirkpatrick • Aug. 1, 2017

Forrester: Consumers are adept at avoiding ads

Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study. 

By David Kirkpatrick • July 31, 2017

Fanta revives The Fantanas mascots with a twist

The return comes as Coca-Cola's fruity soft drink brand is faring surprisingly well in an otherwise flat soda market. 

By David Kirkpatrick , Peter Adams • July 31, 2017

P&G's sales rise despite trimming $140M from digital ad spending

Will other marketers start to wonder if they, too, need to right-size their digital budgets? 

By David Kirkpatrick • July 28, 2017

Coors Light documents the climb toward music success via new artist initiative

Done with the help of Music Audience Exchange, the program spotlights under-the-radar and multicultural talent across 10 U.S. cities. 

By David Kirkpatrick • July 28, 2017

Study: Video ad viewability and completion rates up 20%

While mobile is increasingly critical to marketer's strategies here, desktop video ads actually outperformed mobile in clickthrough rates. 

By David Kirkpatrick • July 28, 2017

Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock

One marketer misses the mark while dramatically different sentiments from two others hit the right chords. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017

Facebook underscores marketing opportunity with short-form mobile video

Creating "snackable" content has driven business results for brands like Tropicana and Ben & Jerry's, COO Sheryl Sandberg said on the company's Q2 earnings call. 

By David Kirkpatrick , Peter Adams • July 27, 2017

Study: Social media spending increased 40% in Q2

The big growth areas are mobile and product ads. Additionally, social ad costs are up while search ad rates are down. 

By David Kirkpatrick • July 26, 2017

Nielsen to report Hulu, YouTube TV live viewing stats alongside network ratings

The move reflects the shift in viewer preferences toward digital streaming alternatives.

By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017

CPG ad reductions intensified in Q2, reports IPG

The ad agency holding group's CEO said the sector had a disproportionate negative impact on revenue. 

By David Kirkpatrick , Chantal Tode • July 26, 2017

What boycott? Alphabet's ad revenue tops $22B on YouTube, mobile search strength

YouTube boasts 1.5 billion monthly viewers and an average viewing time of 60 minutes a day as it looks to dominate Facebook and TV in video. 

By David Kirkpatrick • July 25, 2017

How Purple nets viral hits out of video ads about mattresses

Focusing on scale over virality has lead to ads that see north of 50 million views and helped the brand cut through a crowded space. 

By Ken Magill • July 24, 2017

Unilever trims agency fees, but media spending is expected to rise

The second half of 2017 will have around 60% of the CPG giant's new product launches. 

By David Kirkpatrick • July 24, 2017

Vice Media cuts 2% of staff in major video push

The pivot from the company reflects an emerging video trend.  

By David Kirkpatrick • July 24, 2017

Report: Google steps up fight against fraud, and its findings are alarming

Even after ads were temporarily shut off, inventory was still available on exchanges. 

By David Kirkpatrick , Peter Adams • July 24, 2017

Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR

Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.

By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017