Facebook automates rights management for video content owners

Taking ad revenue from matching content is a core focus.

By David Kirkpatrick • May 1, 2017

Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid

Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them. 

By David Kirkpatrick • May 1, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Why consultancies aren't upending the agency-client model just yet

Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.

By David Kirkpatrick • May 1, 2017

Google's ad business beats expectations despite YouTube storm

Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.

By Chantal Tode • April 28, 2017

Heineken's latest global TV push can be tailored by location

Though it's airing in 16 markets worldwide, the "Cities" campaign — now in its fourth iteration — looks to liven up the local nightlife. 

By David Kirkpatrick • April 28, 2017

Study: Mobile dominated online ad spend for first time in 2016

Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.

By David Kirkpatrick • April 27, 2017

Knorr uses unique flavor profiles to play matchmaker in millennial-focused ad campaign

What happens when a brand pairs couples according to their taste in food? More than 1 billion global impressions online and about $12.5 million in media value. 

By Jeff Wells • April 27, 2017

MGM Resorts touts media, marketing consolidation

Streamlining to just two agency partners, as well as taking programmatic operations in-house, are delivering results. 

By David Kirkpatrick • April 27, 2017

Study: Marketers underestimate TV viewing habits

The Video Advertising Bureau challenges some commonly held tropes on consumer viewing habits.

By David Kirkpatrick • April 26, 2017

FCC reconsiders media ownership restrictions

Opening up current policies on media ownership could have widespread implications.

By David Kirkpatrick • April 26, 2017

General Mills' first-ever chief creative officer bows out

Michael Fanuele follows in former CMO and collaborator Ann Simonds' footsteps. 

By David Kirkpatrick • April 26, 2017

Google adds programmatic TV ad inventory to DoubleClick

As the line between digital video and traditional television continues to blur, the tech giant wants to help marketers bridge the gap. 

By David Kirkpatrick • April 25, 2017

Gorillaz tap digital jukebox location data for 'Humanz' album launch

TouchTunes, an in-venue digital jukebox provider, is working with Rubicon Project to build a private programmatic marketplace reaching its 38 million unique monthly visitors.

By David Kirkpatrick , Peter Adams • April 25, 2017

Twitch gives more creators a way to earn money

A new program allows creators who aren't part of the Twitch Partner Program to generate revenue broadcasting on the platform.

By David Kirkpatrick • April 24, 2017

IPG CEO: Consultancies, ad agencies are more complementary than competitive

The exec's comments come at a time when management consultancies are increasingly entering traditional agencies' turf.

By David Kirkpatrick • April 24, 2017

Accenture taps IPG's UM for media planning and buying

Developing personalized, cross-channel marketing strategies will be a focus for the agency. 

By David Kirkpatrick • April 21, 2017

FTC sets sights on Instagram influencers

The new approach could be more effective at bringing about change than previous efforts that targeted brands only. 

By David Kirkpatrick • April 21, 2017

The pros and cons of an in-house agency

Brands that consider assuming control of ad development might want to ask Pepsi if the benefits outweigh the potential pitfalls.

By David Kirkpatrick • April 20, 2017

Study: Pre-roll ads least intrusive, most memorable video format

Outstream and mid-roll offerings fared far worse in a new joint survey from IPG's Magna agency and YuMe. 

By David Kirkpatrick • April 19, 2017

Twitter rolls out in-stream video ads

The new format capitalizes on recent growth in video impressions on the platform.

By David Kirkpatrick • April 19, 2017

Forecast: Programmatic spend to near $33B in 2017

Growth in automated ad buying remains strong despite recent events that call into question its effectiveness and level of safety for brands. 

By David Kirkpatrick • April 19, 2017

Wikipedia's also not happy about that Burger King ad

A letter signed by nine of the online encyclopedia's editors calls out the fast food brand for ad policy violations and demands an apology.

By Peter Adams • April 19, 2017

Omnicom's Accuen stalls as advertisers seek more transparent fees

The agency holding company reported Q1 revenue that beat its own expectations, but the political and economic climate brings uncertainty to its outlook.

By David Kirkpatrick • April 19, 2017

Study: VOD ads show strong Q1 growth despite TV woes

Canoe Ventures reports that video-on-demand ad impressions were up 21%, reaching nearly 5 billion. 

By David Kirkpatrick • April 18, 2017

Report: Snapchat to boost self-serve offering with full-screen ads

Brands will soon have more direct access to buying Snap ads.

By David Kirkpatrick • April 18, 2017