The pros and cons of an in-house agency

Brands that consider assuming control of ad development might want to ask Pepsi if the benefits outweigh the potential pitfalls.

By David Kirkpatrick • April 20, 2017

Study: Pre-roll ads least intrusive, most memorable video format

Outstream and mid-roll offerings fared far worse in a new joint survey from IPG's Magna agency and YuMe. 

By David Kirkpatrick • April 19, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Twitter rolls out in-stream video ads

The new format capitalizes on recent growth in video impressions on the platform.

By David Kirkpatrick • April 19, 2017

Forecast: Programmatic spend to near $33B in 2017

Growth in automated ad buying remains strong despite recent events that call into question its effectiveness and level of safety for brands. 

By David Kirkpatrick • April 19, 2017

Wikipedia's also not happy about that Burger King ad

A letter signed by nine of the online encyclopedia's editors calls out the fast food brand for ad policy violations and demands an apology.

By Peter Adams • April 19, 2017

Omnicom's Accuen stalls as advertisers seek more transparent fees

The agency holding company reported Q1 revenue that beat its own expectations, but the political and economic climate brings uncertainty to its outlook.

By David Kirkpatrick • April 19, 2017

Study: VOD ads show strong Q1 growth despite TV woes

Canoe Ventures reports that video-on-demand ad impressions were up 21%, reaching nearly 5 billion. 

By David Kirkpatrick • April 18, 2017

Report: Snapchat to boost self-serve offering with full-screen ads

Brands will soon have more direct access to buying Snap ads.

By David Kirkpatrick • April 18, 2017

Report: Amazon sweetened NFL streaming deal with $30M in free marketing, promotions

While the e-commerce giant paid $50 million upfront for the rights, the latest news suggests the cost was closer to $80 million — 8x what Twitter paid last year. 

By David Kirkpatrick • April 18, 2017

Rimmel London launches new brand identity with digital campaign

The #EdgeYourLook campaign includes an influencer element featuring brand ambassadors and a digital film.

By David Kirkpatrick • April 18, 2017

Oscar Mayer cooks up bacon font for shareable video generator

Can the brand start more 'baconversations' on social media? 

By David Kirkpatrick • April 18, 2017

Burger King preps workarounds after Google shuts down Assistant-activating ad

While the "Connected Whopper" spot generated brand buzz, some might still view it as ripe for a PR fiasco. 

By David Kirkpatrick • April 17, 2017

Study: Not everyone hated the Kendall Jenner Pepsi ad after all

Research from Morning Consult found 44% of respondents had a more favorable view of the soft drink brand after watching it.

By David Kirkpatrick • April 17, 2017

Instagram Stories passes Snapchat for daily active users

Less than a year after launch, Facebook's copycat feature continues to see traction in what might be a worrying trend for Snap Inc.

By David Kirkpatrick , Peter Adams • April 17, 2017

Will YouTube's troubles impact social spending?

Brands are hitting pause on the platform over brand safety concerns. Experts weigh in on whether there's a "ripple effect."

By David Kirkpatrick • April 17, 2017

NBCUniversal teams up with Kargo for mobile advertising

The partnership includes ad deals for 80 mobile web and app properties reaching 170 million users.

By David Kirkpatrick • April 13, 2017

Studio 71 offers advertisers curated YouTube inventory

The media company for creators is looking to provide wary marketers a brand safety guarantee with direct buys.

By David Kirkpatrick • April 12, 2017

Hyatt, Sonifi partner for personalized hotel room streaming

Guests will be able to access OTT services like Netflix and Hulu through the World of Hyatt app and a Chromecast device.

By David Kirkpatrick • April 12, 2017

YouTube's top influencer launches a new show — on Twitch

Felix Kjellberg, better known as PewDiePie, is trying out Amazon's streaming service following heated controversies on Google's video platform.

By David Kirkpatrick • April 12, 2017

Ford teams up with Guardians of the Galaxy

The EcoSport model, seen in the upcoming film, also has a TV spot and a digital comic with a limited print run featuring the Marvel characters.

By David Kirkpatrick • April 12, 2017

Study: Digital ads are least preferred by Gen Z

On the heels of millennials, engaging Gen Z is the latest challenge for marketers in a media marketplace with a dizzying array of options.

By David Kirkpatrick , Chantal Tode • April 11, 2017

CNN leverages live streaming to drive mobile app engagement

Free preview videos are leading 29% of viewers to then authenticate as TV subscribers via an app login, according to Digiday. 

By David Kirkpatrick • April 10, 2017

Unilever curtails ad production, agency relationships

The consumer packaged goods giant said it is cutting ads produced by 30% and reducing agency relationships by 50%.

By David Kirkpatrick • April 10, 2017

'It's time for action': 3 ways brands are fighting a broken digital system

Fed up with a number of digital media issues, brands like P&G and Chase are taking major players to task for practices that were viewed as unavoidable not too long ago. 

By Peter Adams • April 10, 2017

YouTube, in major shift, requires channels have 10K views to run ads

As big-name marketers continue to boycott the platform, the change might help address standing issues with offensive content. 

By David Kirkpatrick , Peter Adams • April 7, 2017