Report: Verizon returns to YouTube after 5-month boycott

But is the brand back due to a safer advertising environment or because there are almost no other premium digital video offerings of comparable scale?

By David Kirkpatrick • Aug. 16, 2017

Ad market expands 5% as spending by Amazon, Google jumps

The growth happened in spite of "mass market weakness" and declines in major national media, including TV.

By David Kirkpatrick • Aug. 16, 2017

Marriott launches category marketing strategy with 'Golden Rule' campaign

For the first time, four of the hospitality giant's brands come together under a single marketing program. 

By David Kirkpatrick , Chantal Tode • Aug. 15, 2017

Google's Universal App Campaigns will soon replace all AdWords app install ads

Leveraging machine learning, Universal App Campaigns analyze signal combinations in real-time to drive higher conversions.

By David Kirkpatrick • Aug. 15, 2017

Report: TV networks, cutting back ad loads, see falling revenue

Ad buyers told The Wall Street Journal that the results of the strategy, intended to bolster business, are "inconclusive" for now.  

By David Kirkpatrick , Peter Adams • Aug. 15, 2017

Study: In-app ad spending to hit $201B by 2021

Mobile now accounts for 51% of total digital ad spend. 

By David Kirkpatrick • Aug. 14, 2017

With progress made on brand safety, Google plans more granular ad filters

Beyond blocking violence and nudity, the platform will now allow advertisers to avoid categories like political satire.

By David Kirkpatrick , Peter Adams • Aug. 14, 2017

Facebook acquires video editing startup to strengthen AR/VR tool kit

Fayteq's technology allows for the addition and removal of objects in video content.

By David Kirkpatrick , Peter Adams • Aug. 14, 2017

Fox finds value in showing fewer TV ads

Peeling back the number of commercials is meant to create a less interruptive viewing experience and give the ads that do air more impact.

By David Kirkpatrick , Peter Adams • Aug. 14, 2017

Krispy Kreme celebrates the eclipse with chocolate glaze

The chain is offering a new take on its doughnuts for the first time to coincide with the blotting out of the sun.

By David Kirkpatrick • Aug. 11, 2017

Facebook finally announces premium video service Watch, but will anyone tune in?

The TV-like feature rolls out with shows from more than 30 media partners, entering a market dominated by YouTube and Netflix.

By David Kirkpatrick • Aug. 11, 2017

Study: YouTube named most loved brand by children for second straight year

The Google-owned video platform bested challengers like Oreo, Lego, McDonald's and Crayola.

By David Kirkpatrick , Peter Adams • Aug. 11, 2017

Bud Light 'reintroduces' itself in back-to-basics campaign

The AB InBev brew is emphasizing its four simple ingredients in an effort that knocks fancier alternatives. 

By David Kirkpatrick , Peter Adams • Aug. 11, 2017

Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'

Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017

Programmatic is eroding context, and ads are hurting

The explosion of user-generated content and the growth of audience-based targeting have all but completely eroded context from the advertising buy, writes Rupert Hodson of Dianomi.

By Rupert Hodson • Aug. 10, 2017

GapKids and Lionsgate team for back-to-school campaign centered on inclusivity

Tied to the upcoming adaptation of "Wonder," the four-part video series features the film's star, Jacob Tremblay. 

By David Kirkpatrick , Peter Adams • Aug. 10, 2017

Mountain Dew flies into second year as drone racing series sponsor

The soft drink brand has a history of forging partnerships in new adventure sports.

By David Kirkpatrick • Aug. 9, 2017

ANA: Non-transparent ad production bidding is widespread and costly for advertisers

A new study reveals agencies commonly control the bidding process for production services while also competing for the business.

By Chantal Tode • Aug. 9, 2017

Apple joins Instagram to show off 'Shot on iPhone' campaign

The tech giant is using a hashtag to encourage followers to share their best pics taken with its smartphone.

By David Kirkpatrick • Aug. 8, 2017

Study: Vimeo outdelivers YouTube on email KPIs

While Google's video platform is far more popular, it saw lower open rates and clickthrough rates based on analysis of almost 2 billion emails. 

By David Kirkpatrick , Peter Adams • Aug. 8, 2017

There's more to transparency than meets the eye

Simple, monolithic solutions to widespread industry problems are rarely the best ones, writes Collective CEO Kerry Bianchi. 

By Kerry Bianchi • Aug. 8, 2017

FX serves up premium ad-free option via Comcast

Like a similar offering announced earlier this summer from AMC, FX+ is leaning on the draw of its most popular shows. 

By David Kirkpatrick • Aug. 8, 2017

Report: Google prepares Stamp to mimic Snapchat's Discover

The new media technology will be built around Google's AMP for more visually-oriented media content on mobile.

By David Kirkpatrick • Aug. 7, 2017

Billboard, Snapchat offer backstage access with new music docu-series

The first episode of "Artist Pass" debuted on Sunday and featured country artist Luke Bryan.

By David Kirkpatrick • Aug. 7, 2017

Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video

Two brands with different approaches to video and another's well-timed social moment are under the microscope this week. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017