Johnnie Walker releases 'Blade Runner 2049'-inspired whisky

The move pays homage to the brand's appearance in the original "Blade Runner" as the whisky of the future. 

By David Kirkpatrick • Sept. 26, 2017

Unilever evolves mobile and search to meet modern consumer needs

At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.  

By Peter Adams • Sept. 26, 2017

YouTube rolls out slew of tools focused on personalization

One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.

By David Kirkpatrick • Sept. 26, 2017

Patrón and filmmaker Guillermo del Toro launch gothic video short

The nearly three-minute video recreates the director's use of spiritual rebirth as a theme and the ominous feeling of his work.

By David Kirkpatrick • Sept. 25, 2017

Nielsen takes comScore to court over TV tech

The lawsuit is a move to stop comScore from using Nielsen’s technology to launch a TV-focused measurement service.

By David Kirkpatrick • Sept. 25, 2017

Clorox finds deeper meaning behind cleaning in unscripted ads

The “Clean Matters” effort includes a brand film and ads that emphasize how cleaning sets the stage for new possibilities. 

By David Kirkpatrick , Chantal Tode • Sept. 25, 2017

Southwest Airlines shares 175 customer stories in 'Transfarency' push

The effort highlights one story for each seat in its new Boeing 737 MAX 8 plane.

By David Kirkpatrick • Sept. 25, 2017

Taco Bell turns National Taco Day into season-long event

An animated special, five-course feast at the QSR chain's test kitchen and branded gift sets herald the arrival of "Taco Season."

By David Kirkpatrick • Sept. 22, 2017

Amazon signs deal for NYC advertising office

The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.

By David Kirkpatrick • Sept. 22, 2017

Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell

How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 22, 2017

Coke's new athlete ambassador isn't a real person

Instead, the brand is sponsoring an in-game character for "FIFA 18," which helped it recreate an iconic TV spot. 

By David Kirkpatrick • Sept. 22, 2017

YouTube drops paid channels, expands user sponsorships

More creators can now be sponsored by users for $4.99 a month, a model that's similar to the quickly-growing service Patreon. 

By David Kirkpatrick , Chantal Tode • Sept. 21, 2017

M&M's sweetens the discussion about wind power

The candy company is using its well-known chocolate mascots to invite consumers to learn more about the renewable power source.

By Erika Kincaid • Sept. 21, 2017

Why Duracell's 6-second spot made YouTube's leaderboard

The bite-sized video uses iconic imagery from the battery brand and complements longer ads.

By David Kirkpatrick , Natalie Black (Koltun) • Sept. 20, 2017

Gant and Craig Ferguson team up for YouTube show

The six-episode "Couple Thinkers" series features Ferguson and his wife interviewing experts in a variety of fields.

By David Kirkpatrick • Sept. 20, 2017

Burger King, Sainsbury's run Snapchat ads shot on Spectacles

The two campaigns are the first brand-created ads on the platform captured entirely on the wearable device.

By David Kirkpatrick • Sept. 19, 2017

Coca-Cola's new corporate branding campaign reflects changing tastes

The new branding goes beyond its titular soda and highlights Coke's 68 independent U.S. bottlers.

By David Kirkpatrick • Sept. 19, 2017

Can VR move beyond content marketing into ads and loyalty?

Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.

By Robert Williams • Sept. 19, 2017

Visit Seattle puts its spin on 'The Amazing Race' for new video series

Six former contestants of the reality show explore the city and meet up with local celebrities in "The Emerald Race." 

By David Kirkpatrick • Sept. 19, 2017

Study: Kids' TV viewing falls 50% over 6 years

It's unclear whether the same amount of kids are only tuning in half as often or whether half of kids have simply stopped watching TV altogether.

By David Kirkpatrick • Sept. 18, 2017

Dove's latest short film with Shonda Rhimes asks viewers to 'Meet Diana'

The three-minute video, which has already racked up more than 1.6 million views, tells the inspiring story of a woman re-learning to walk with a prosthesis. 

By David Kirkpatrick • Sept. 18, 2017

Campaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food

On deck this week are two different approaches to finding a new voice and an addictive OOH push. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017

Corona's VR installation brings city folks back to nature

A mixture of technology and real-world elements was designed to make people feel like they were walking down a jungle path. 

By Kayla Matthews • Sept. 15, 2017

EMarketer lowers TV ad spend forecast as cord-cutting accelerates

Marketers are expected to spend $71.65 billion on TV ads this year, down from eMarketer's $72.72 billion prediction in Q1.

By David Kirkpatrick • Sept. 14, 2017

Gap brings together Cher and Future to promote message of unity

A musical collaboration between the two stars kicks off an omnichannel effort for the apparel brand's fall campaign. 

By David Kirkpatrick • Sept. 14, 2017