Diageo extends VR awareness effort to highlight dangers of binge drinking

A similar campaign last year around drunk driving garnered almost 14 million views for the alcoholic beverage giant's Johnnie Walker brand.

By David Kirkpatrick • Aug. 31, 2017

YouTube nabs W+K Portland exec for new brand strategy position

The agency's managing director Tom Blessington will become VP of brand, media and experiences for Google's video platform.

By David Kirkpatrick • Aug. 31, 2017

Dos Equis searches social media for the 'Most Interesting Fan of College Football'

Part of the brewer's long-running "Most Interesting Man" campaign, the effort will award one winner with a life-sized statue in the College Football Hall of Fame.

By David Kirkpatrick , Peter Adams • Aug. 31, 2017

Google debuts a more scalable AR platform as Apple's ARKit looms

Android smartphones will get greater AR capabilities through ARCore, giving marketers and developers a potential audience of millions.

By Robert Williams • Aug. 30, 2017

YouTube hits the refresh button with new logo, better optimized viewing experiences

The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.

By David Kirkpatrick • Aug. 30, 2017

Google tests Chrome tool that mutes autoplay video

A new feature planned for the popular web browser silences entire webpages at the click of a button. 

By David Kirkpatrick • Aug. 29, 2017

Verizon's VMA spot was almost entirely in Spanish

The untranslated TV ad is believed to be an industry first. 

By David Kirkpatrick • Aug. 28, 2017

Amazon expands Influencer Program to court YouTube talent

Is it a bid to convince influencers to switch to its new social media platform Spark?

By David Kirkpatrick , Peter Adams • Aug. 28, 2017

KFC throws WWE stars in the ring to fight for the title of 'The Colonel'

The brand's second-consecutive year co-presenting SummerSlam raised the stakes. 

By David Kirkpatrick • Aug. 24, 2017

LinkedIn rolls out native video

At least one social media expert questioned why it took the platform so long.

By David Kirkpatrick • Aug. 23, 2017

Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet

An out-of-home stunt serves as a stark reminder of how much added sugar children in the U.S. are eating every five minutes.

By David Kirkpatrick , Peter Adams • Aug. 23, 2017

Where should retailers invest their shopping ad budgets this holiday season?

Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

By Maureen Alley and Chantal Tode • Aug. 23, 2017

Can a brand revamp help ESPN hook new viewers?

The sports cable network is working with the agency Droga5 on a marketing push intended to win over a more diverse audience. 

By David Kirkpatrick , Peter Adams • Aug. 23, 2017

Report: Will Facebook Live's piracy problem dent its video credibility?

The presence of unofficial NFL and MLB streams might be off-putting to the media companies Facebook needs to win over to sustain its pivot into video. 

By David Kirkpatrick • Aug. 22, 2017

Playtex leverages influencers for body-positive social push

The brand's research found 78% of women are more likely to spread positivity when they feel good about themselves. 

By David Kirkpatrick • Aug. 21, 2017

2 audience studies highlight attention-grabbing digital strategies

Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad. 

By Chantal Tode • Aug. 21, 2017

Facebook unveils in-stream ads to monetize video content, new Watch tab

The social platform also announced an initiative to battle video clickbait.

By David Kirkpatrick , Peter Adams • Aug. 18, 2017

P&G's #LikeAGirl takes on girls' fear of failure

The Always campaign returns after a survey found 70% of girls report avoiding trying things during puberty because they are afraid to fail.

By David Kirkpatrick • Aug. 18, 2017

GroupM revamps digital ad viewability standards to account for news feeds

WPP's ad-buying group announced that marketers including Unilever, Campbell Soup Company and Subway support the move.

By David Kirkpatrick , Chantal Tode • Aug. 18, 2017

Bud Light, PepsiCo kick off NFL marketing season with Snapchat-ready packaging

The two brands are running slightly varied themes on the same concept. 

By David Kirkpatrick , Peter Adams • Aug. 18, 2017

Report: Apple bankrolls video programming aspirations with $1B investment

The budget will go toward both original content as well as buying the rights to existing properties.

By David Kirkpatrick • Aug. 17, 2017

Study: Brands exercise more control over digital advertising

The report puts some numbers behind a trend that has been evident in 2017. 

By David Kirkpatrick • Aug. 17, 2017

Tostitos introduces 'lucky' packaging to show off NFL team traditions

Bags will feature team logos and depictions of specific rituals and lucky charms, along with Snapcodes to unlock digital content. 

By David Kirkpatrick • Aug. 17, 2017

ANA, Digital Content Next partner to optimize programmatic spending

The organizations are supporting TrustX, a programmatic marketplace with a mission to restore trust, transparency and economic value to the supply chain. 

By David Kirkpatrick • Aug. 17, 2017

Hyatt promotes message of unity in video short commemorating civil rights

Fifty years ago, Hyatt Regency Atlanta became one of the first hotels in the city to accommodate leaders of the movement.

By David Kirkpatrick , Peter Adams • Aug. 17, 2017