Video: Page 160
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Opinion
People power: How the next automation wave will turn media buyers into traders
For all the high-tech advances in advertising infrastructure, media buying and selling remain relatively low-tech affairs. This is starting to change, writes Richard Bush, chief technology officer of NYIAX.
By Richard Bush • May 4, 2017 -
Report: What role do TV broadcasters play in a YouTube future?
Google's video platform is cited as the "next generation" of TV-like content, but digital extensions of the old guard are driving considerable consumption.
By David Kirkpatrick • May 3, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Forrester: CMOs could pull up to $2.9B in display ad spending
A new report forecasts the end of advertising as we know it as marketers take a hard look at interruptive models.
By David Kirkpatrick • May 3, 2017 -
Agencies voice concern over objectivity of consultancy audits
As consultancies snap up more marketing clients, other areas of their business might be running into conflicts of interest.
By David Kirkpatrick , Peter Adams • May 3, 2017 -
Time expands Harpoon Digital agency following successful first year
Four new regional positions are being added to the publisher's in-house shop.
By David Kirkpatrick • May 2, 2017 -
Kraft Heinz doubles Oscar Mayer's marketing budget as it promotes healthier hot dogs
#ForTheLoveOfHotDogs showcases the removal of nitrates and nitrites, artificial preservatives and by-products.
By David Kirkpatrick • May 2, 2017 -
IAB: Investment in original digital video programming nearly doubles
Brand and agency executives are flocking to original video programming to create inventive and engrossing digital engagement strategies.
By David Kirkpatrick , Chantal Tode • May 2, 2017 -
Coke transcends foodie boundaries in chef influencer-fueled campaign
Culinary creators Aarón Sánchez and Roblé Ali show off how the soft drink pairs with pretty much anything.
By David Kirkpatrick • May 2, 2017 -
Facebook automates rights management for video content owners
Taking ad revenue from matching content is a core focus.
By David Kirkpatrick • May 1, 2017 -
Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid
Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them.
By David Kirkpatrick • May 1, 2017 -
Deep Dive
Why consultancies aren't upending the agency-client model just yet
Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.
By David Kirkpatrick • May 1, 2017 -
Google's ad business beats expectations despite YouTube storm
Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.
By Chantal Tode • April 28, 2017 -
Heineken's latest global TV push can be tailored by location
Though it's airing in 16 markets worldwide, the "Cities" campaign — now in its fourth iteration — looks to liven up the local nightlife.
By David Kirkpatrick • April 28, 2017 -
Study: Mobile dominated online ad spend for first time in 2016
Last year, mobile spending hit $36.6 billion, 51% of all internet ad revenue.
By David Kirkpatrick • April 27, 2017 -
Knorr uses unique flavor profiles to play matchmaker in millennial-focused ad campaign
What happens when a brand pairs couples according to their taste in food? More than 1 billion global impressions online and about $12.5 million in media value.
By Jeff Wells • April 27, 2017 -
MGM Resorts touts media, marketing consolidation
Streamlining to just two agency partners, as well as taking programmatic operations in-house, are delivering results.
By David Kirkpatrick • April 27, 2017 -
Study: Marketers underestimate TV viewing habits
The Video Advertising Bureau challenges some commonly held tropes on consumer viewing habits.
By David Kirkpatrick • April 26, 2017 -
FCC reconsiders media ownership restrictions
Opening up current policies on media ownership could have widespread implications.
By David Kirkpatrick • April 26, 2017 -
General Mills' first-ever chief creative officer bows out
Michael Fanuele follows in former CMO and collaborator Ann Simonds' footsteps.
By David Kirkpatrick • April 26, 2017 -
Google adds programmatic TV ad inventory to DoubleClick
As the line between digital video and traditional television continues to blur, the tech giant wants to help marketers bridge the gap.
By David Kirkpatrick • April 25, 2017 -
Gorillaz tap digital jukebox location data for 'Humanz' album launch
TouchTunes, an in-venue digital jukebox provider, is working with Rubicon Project to build a private programmatic marketplace reaching its 38 million unique monthly visitors.
By David Kirkpatrick , Peter Adams • April 25, 2017 -
Twitch gives more creators a way to earn money
A new program allows creators who aren't part of the Twitch Partner Program to generate revenue broadcasting on the platform.
By David Kirkpatrick • April 24, 2017 -
IPG CEO: Consultancies, ad agencies are more complementary than competitive
The exec's comments come at a time when management consultancies are increasingly entering traditional agencies' turf.
By David Kirkpatrick • April 24, 2017 -
Accenture taps IPG's UM for media planning and buying
Developing personalized, cross-channel marketing strategies will be a focus for the agency.
By David Kirkpatrick • April 21, 2017 -
FTC sets sights on Instagram influencers
The new approach could be more effective at bringing about change than previous efforts that targeted brands only.
By David Kirkpatrick • April 21, 2017
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