EMarketer lowers TV ad spend forecast as cord-cutting accelerates

Marketers are expected to spend $71.65 billion on TV ads this year, down from eMarketer's $72.72 billion prediction in Q1.

By David Kirkpatrick • Sept. 14, 2017

Gap brings together Cher and Future to promote message of unity

A musical collaboration between the two stars kicks off an omnichannel effort for the apparel brand's fall campaign. 

By David Kirkpatrick • Sept. 14, 2017

Facebook standardizes monetization eligibility as content variety expands

New guidelines, which arrive as Facebook ramps up its video strategy, aim to clarify which types of content can and cannot be monetized through advertising.

By David Kirkpatrick • Sept. 14, 2017

Why brand building is dead ... but building a brand that drives sales is alive and well

Eyeview CMO Jeff Fagel details lessons that can be learned from upstarts like Dollar Shave Club and The Tie Bar, which are outsmarting legacy businesses. 

By Jeff Fagel • Sept. 14, 2017

Study: Instagram video engagement climbs 53% from 2016

Photos still generate more "likes" and comments than videos overall.

By David Kirkpatrick • Sept. 13, 2017

Riders by Lee finds a new fit with body-positive campaign

The effort joins a growing trend of apparel brands reflecting a range of sizes and body types in their marketing.

By David Kirkpatrick • Sept. 12, 2017

P&G spotlights $3B e-commerce business in defense against investor agitation

Given the CPG giant's swift response to Nelson Peltz's white paper, it seems the activist investor may have hit a nerve. 

By David Kirkpatrick • Sept. 12, 2017

Hot Wheels gets a fresh paint job with multi-year brand campaign

"Challenge Accepted" intends to better communicate the benefits of the Mattel car toy line to parents, and will leverage TV, digital and social media to do so. 

By David Kirkpatrick • Sept. 12, 2017

Target puts heavy marketing push behind 12 new private-label brands

On top of TV and digital spots, the retailer is creating in-store experiences, social media content and even 360-degree video showcasing the products.  

By David Kirkpatrick , Peter Adams • Sept. 11, 2017

Crown Royal airs first regular season NFL liquor ad

With "Hydrate Generously," the Diageo brand is taking advantage of recently loosened restrictions around liquor advertising on pro football broadcasts. 

By David Kirkpatrick • Sept. 11, 2017

Agencies tap OpenSlate to audit YouTube brand safety

Omnicom and Publicis are among those depending more on independent reassurance of safe ad placement.

By David Kirkpatrick • Sept. 8, 2017

Bloomingdale's, Cotton Inc. roll out 1-minute shoppable fashion show

The interactive video targets "Generation App" — millennials and Gen Z — by merging a unique digital experience with e-commerce.

By David Kirkpatrick • Sept. 8, 2017

Study: 61% of marketers report gaps in cross-device and cross-channel data

Kantar Millward Brown’s fourth annual Getting Media Right report found measuring and proving ROI is the biggest challenge facing marketers.

By David Kirkpatrick • Sept. 8, 2017

MediaRadar: 61% of publishers autoplay at least half of video ads

Major tech players' attempts to punish sites that support autoplay video suggest the format is on its way out, but adoption doesn't appear to be slowing. 

By David Kirkpatrick • Sept. 7, 2017

Pepsi shows off end zone swagger with help from NFL stars

Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.

By David Kirkpatrick • Sept. 6, 2017

Google's AdSense tests monetizing sites with fewer ads, better targeting

The User First beta is an attempt from a major digital platform dependent on advertising sales for profits to prioritize users' needs. 

By David Kirkpatrick , Chantal Tode • Sept. 5, 2017

Report: Amazon will track ads on NFL streams back to website activity

Touting superior measurement and targeting capabilities might bring more major brands into the platform's fold. 

By David Kirkpatrick • Sept. 5, 2017

Honda courts multicultural millennials with new integrated Fit campaign

The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.

By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017

Spotify drops head of original video and podcasts

The move signals the streaming service is reassessing its video strategy, which will be critical to monetization plans heading into a rumored IPO.   

By David Kirkpatrick • Sept. 5, 2017

3 trends shaping back-to-school marketing in 2017

ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.

By Kayla Matthews • Sept. 5, 2017

Fox brings 6-second TV ads to NFL broadcasts

First tested by the network at the Teen Choice Awards last month, the extra-short format might cut down on the amount of time taken up by commercial breaks. 

By David Kirkpatrick , Peter Adams • Sept. 1, 2017

Burger King offers French fans 'mystery burgers' on the cheap

Fast-food diners can spend just two euros to play a game of roulette with the chain's 10 most iconic burger offerings. 

By David Kirkpatrick • Sept. 1, 2017

Trade Desk, White Ops partner in groundbreaking approach to prevent ad fraud

While Google and others offer refunds for ads served to bots, The Trade Desk is promising to verify all impressions before they are purchased. 

By David Kirkpatrick • Sept. 1, 2017

Converse debuts Twitter show with 'Game of Thrones' star

Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.

By David Kirkpatrick , Peter Adams • Sept. 1, 2017

Facebook's first slate of Watch programming includes Lonzo Ball show, more

Will offerings like "Ball in the Family," centered on the rising basketball star and his family, be a big enough draw to get the feature off the ground? 

By David Kirkpatrick • Aug. 31, 2017