Video: Page 159
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Diageo, Amazon Prime partner to produce 'shoppable' films
Links to the spirit brand's e-commerce site are embedded in documentary-style 20-minute shorts running on the video platform.
By David Kirkpatrick • May 15, 2017 -
Mtn Dew puts Dale Earnhardt Jr. in infomercial for DEW-S-A
The tongue-in-cheek video has a working call-in number so viewers can order the limited-edition flavor inspired by social media experiments.
By David Kirkpatrick • May 15, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter signs exclusive multiyear NFL live content deal
As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.
By David Kirkpatrick , Peter Adams • May 12, 2017 -
Google: Video is the fastest growing programmatic direct category
Impressions with the format grew 6.5x faster than those for display ads, according to a new report.
By David Kirkpatrick • May 12, 2017 -
ComScore releases OTT measurement
The new service reaches across over-the-top devices such as streaming boxes and sticks, gaming consoles and smart TVs to measure viewing behavior.
By David Kirkpatrick • May 12, 2017 -
Brawny taps Spectacles-wearing toddlers for Mother's Day campaign
"Once a Mother, Always a Giant" splices together video footage of moms shot from their childrens' point of view.
By David Kirkpatrick • May 11, 2017 -
Snap spotlights command over millennials' attention amid stagnant Q1 growth
CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.
By Peter Adams • May 11, 2017 -
IAB: 44% of viewers find ads during digital video programming less intrusive
There's been a fundamental shift in the way Americans watch TV over the past two years, the industry group's research found.
By David Kirkpatrick • May 11, 2017 -
WPP's Possible buys Amazon-focused Marketplace Ignition
The deal brings a consulting firm into the digital agency's fold to better support brands' Amazon marketing and e-commerce strategies.
By David Kirkpatrick • May 10, 2017 -
Kona Brewing Co.'s 'Bruddahs' are back to poke fun at screen obsessions
Just in time for summer, the Hawaiian beer brand has a series of humorous spots featuring the easygoing duo, along with social sweepstakes and concerts.
By Natalie Black (Koltun) • May 10, 2017 -
Oreo is letting fans come up with its next flavors
A #MyOreoCreation contest on social media is encouraging cookie aficionados to share their ideas with the Mondelez brand.
By David Kirkpatrick • May 9, 2017 -
Study: Many YouTube creators experience double-digit revenue drops
The only three categories of creators with rising CPMs from February to April this year were beauty/fashion, family/parenting and food.
By David Kirkpatrick • May 9, 2017 -
Is TV staring down an ad revenue reckoning?
According to ad buyers, they aren’t interested in paying more for fewer viewers although at least one media exec predicts a strong TV ad marketplace.
By David Kirkpatrick • May 8, 2017 -
Twitch users could influence storylines in new TV-like content
The service sounds well-suited for the platform's audience of gamers, who already enjoy interacting with content.
By David Kirkpatrick • May 8, 2017 -
Report: Facebook's premium video content slate set to debut next month
Multiple insiders have said the social giant has about two dozen shows planned for an announcement right around the Cannes Lions advertising festival.
By David Kirkpatrick , Peter Adams • May 8, 2017 -
Kraft encourages moms to 'swear like a mother' in viral campaign
Just in time for Mother’s Day, the brand is serving up kid-friendly alternatives to curse words in a hit digital video spot.
By Natalie Black (Koltun) • May 8, 2017 -
Despite missing 2 hour mark, Nike's marathon stunt was a marketing win
"Breaking2" equipped some of the world's fastest runners with Zoom Vaporfly Elite sneakers, drawing millions of views on social.
By David Kirkpatrick , Peter Adams • May 8, 2017 -
Brand safety issue cost YouTube 5% of advertisers in April
Will big celebrity content help the video platform lure back brands?
By David Kirkpatrick • May 8, 2017 -
Time Inc.'s big digital video push includes live shows, social-only brands
A Sports Illustrated streaming service, four new "all-social" brands and an ad product that quintuples video inventory are just pieces of the massive rollout.
By David Kirkpatrick • May 5, 2017 -
Sheraton goes to bat for MLB with digital video series
Part of the hotel brand's new content platform, "Beyond Influential" spotlights the untold stories of baseball pros.
By David Kirkpatrick • May 5, 2017 -
P&G changes up programmatic buying approach with multiple vendors
The world's largest advertiser is breaking with its original programmatic tech partner AudienceScience.
By David Kirkpatrick , Chantal Tode • May 5, 2017 -
Staples looks 'beyond retail' in new campaign
"It's Pro Time" — only the fourth brand campaign in Staple's 31-year history — comes amid hard times for the office supplies retailer.
By David Kirkpatrick • May 4, 2017 -
Study: Big entertainment fans are high-value consumers that remain largely untapped
Gamers, moviegoers and TV-watchers spend more, on top of being highly influential and more receptive to ads.
By Natalie Black (Koltun) • May 4, 2017 -
Facebook's next big bets include Ad Breaks, linking ads to sales
Despite the company's strong Q1 earnings, some advertisers remain skeptical that users are as in love with video ads as Facebook is.
By Peter Adams • May 4, 2017 -
The CMO role is shifting in 2017
From creating hybrid roles combined with other business functions to eliminating the C-suite spot altogether, brands are rethinking the CMO position.
By David Kirkpatrick • May 4, 2017
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