Video: Page 158
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Target is first to partner with NBCU for self-serve programmatic TV ads
The retailer will be able to use data about its e-commerce and email customers to buy ads on NBC networks and shows.
By David Kirkpatrick • Sept. 27, 2017 -
Facebook inks deal for NFL post-game highlights
The platform is paying for the rights to the content and will recoup its investment by serving ads during the video clips.
By David Kirkpatrick • Sept. 27, 2017 -
Johnnie Walker releases 'Blade Runner 2049'-inspired whisky
The move pays homage to the brand's appearance in the original "Blade Runner" as the whisky of the future.
By David Kirkpatrick • Sept. 26, 2017 -
Deep Dive
Unilever evolves mobile and search to meet modern consumer needs
At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.
By Peter Adams • Sept. 26, 2017 -
YouTube rolls out slew of tools focused on personalization
One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.
By David Kirkpatrick • Sept. 26, 2017 -
Patrón and filmmaker Guillermo del Toro launch gothic video short
The nearly three-minute video recreates the director's use of spiritual rebirth as a theme and the ominous feeling of his work.
By David Kirkpatrick • Sept. 25, 2017 -
Nielsen takes comScore to court over TV tech
The lawsuit is a move to stop comScore from using Nielsen’s technology to launch a TV-focused measurement service.
By David Kirkpatrick • Sept. 25, 2017 -
Clorox finds deeper meaning behind cleaning in unscripted ads
The “Clean Matters” effort includes a brand film and ads that emphasize how cleaning sets the stage for new possibilities.
By David Kirkpatrick , Chantal Tode • Sept. 25, 2017 -
Southwest Airlines shares 175 customer stories in 'Transfarency' push
The effort highlights one story for each seat in its new Boeing 737 MAX 8 plane.
By David Kirkpatrick • Sept. 25, 2017 -
Taco Bell turns National Taco Day into season-long event
An animated special, five-course feast at the QSR chain's test kitchen and branded gift sets herald the arrival of "Taco Season."
By David Kirkpatrick • Sept. 22, 2017 -
Retrieved from Amazon on July 12, 2017
Amazon signs deal for NYC advertising office
The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.
By David Kirkpatrick • Sept. 22, 2017 -
Column
Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell
How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 22, 2017 -
Coke's new athlete ambassador isn't a real person
Instead, the brand is sponsoring an in-game character for "FIFA 18," which helped it recreate an iconic TV spot.
By David Kirkpatrick • Sept. 22, 2017 -
YouTube drops paid channels, expands user sponsorships
More creators can now be sponsored by users for $4.99 a month, a model that's similar to the quickly-growing service Patreon.
By David Kirkpatrick , Chantal Tode • Sept. 21, 2017 -
M&M's sweetens the discussion about wind power
The candy company is using its well-known chocolate mascots to invite consumers to learn more about the renewable power source.
By Erika Kincaid • Sept. 21, 2017 -
Why Duracell's 6-second spot made YouTube's leaderboard
The bite-sized video uses iconic imagery from the battery brand and complements longer ads.
By David Kirkpatrick , Natalie Black (Koltun) • Sept. 20, 2017 -
Gant and Craig Ferguson team up for YouTube show
The six-episode "Couple Thinkers" series features Ferguson and his wife interviewing experts in a variety of fields.
By David Kirkpatrick • Sept. 20, 2017 -
Burger King, Sainsbury's run Snapchat ads shot on Spectacles
The two campaigns are the first brand-created ads on the platform captured entirely on the wearable device.
By David Kirkpatrick • Sept. 19, 2017 -
Coca-Cola's new corporate branding campaign reflects changing tastes
The new branding goes beyond its titular soda and highlights Coke's 68 independent U.S. bottlers.
By David Kirkpatrick • Sept. 19, 2017 -
Deep Dive
Can VR move beyond content marketing into ads and loyalty?
Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.
By Robert Williams • Sept. 19, 2017 -
Visit Seattle puts its spin on 'The Amazing Race' for new video series
Six former contestants of the reality show explore the city and meet up with local celebrities in "The Emerald Race."
By David Kirkpatrick • Sept. 19, 2017 -
Retrieved from Apple on October 27, 2016
Study: Kids' TV viewing falls 50% over 6 years
It's unclear whether the same amount of kids are only tuning in half as often or whether half of kids have simply stopped watching TV altogether.
By David Kirkpatrick • Sept. 18, 2017 -
Dove's latest short film with Shonda Rhimes asks viewers to 'Meet Diana'
The three-minute video, which has already racked up more than 1.6 million views, tells the inspiring story of a woman re-learning to walk with a prosthesis.
By David Kirkpatrick • Sept. 18, 2017 -
Column
Campaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
On deck this week are two different approaches to finding a new voice and an addictive OOH push.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017 -
Corona's VR installation brings city folks back to nature
A mixture of technology and real-world elements was designed to make people feel like they were walking down a jungle path.
By Kayla Matthews • Sept. 15, 2017
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