Video: Page 158
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4A's: 58% of consumers dislike brands getting political
Even messaging that could be perceived as positive rarely moves people to buy, the group found.
By David Kirkpatrick • May 25, 2017 -
Report: Facebook signs millennial-focused publishers for premium videos
Vox Media, BuzzFeed and others join to create original short content as the service looks to attract advertisers.
By David Kirkpatrick • May 25, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Report: Fox drops traditional ads from FX digital, on-demand
Fox made waves at this year's TV upfronts with nontraditional options for advertisers looking to target digital viewers.
By David Kirkpatrick • May 24, 2017 -
Nabisco links cookouts, concerts as Lady Antebellum tour sponsor
The Mondelez brand, which includes snacks like Oreo, Ritz and Chips Ahoy!, is tying the sponsorship with its "Remix Your BBQ" integrated marketing campaign.
By David Kirkpatrick • May 24, 2017 -
Facebook helps streaming video publishers better target ads
A new tool called Audience Direct gives access to user data like age, gender and location while allowing publishers to maintain control over inventory and ad tech.
By David Kirkpatrick • May 24, 2017 -
Lexus, Mark Ronson help drivers tune up personal soundtracks
A short film featuring the star pop producer comes paired with an interactive digital music sequencer fans can experiment with.
By David Kirkpatrick , Peter Adams • May 23, 2017 -
Facebook rolls out watch-and-scroll video for desktop
Being able to display two videos at once should open up new ad inventory.
By David Kirkpatrick • May 23, 2017 -
Mike's Hard Lemonade taps weird internet culture to target millennial males
Digital-first "Drink on the bright side" marks a creative strategy shift away from depicting experience to emotions for the brand.
By David Kirkpatrick • May 23, 2017 -
Firestone pits fans against racing legend Mario Andretti for social media challenge
Contest entrants can "race" Andretti in events like The Can Opener 500 and The Egg Peel 500 — which are exactly what they sound like.
By David Kirkpatrick • May 22, 2017 -
Heineken helps James Corden liven up 'The Late, Late Show'
In an effort to reach new audiences, the beer brand is signing on for an exclusive sponsorship of the CBS program's on-set bar.
By David Kirkpatrick • May 22, 2017 -
Facebook officially signs 20-game MLB streaming deal
But can professional baseball be a big draw for the platform's push into premium, TV-like video content?
By David Kirkpatrick • May 19, 2017 -
Study: Digital media ad spend up just 3% in April
The market has not yet rebounded from viewability and safety concerns, per a report.
By David Kirkpatrick • May 19, 2017 -
Guinness enhances taste of beer with VR experience
Shoppers at U.K. grocer Tesco can sip from an "intelligent cup" while they watch 360-degree video narrated by the brand's master brewer.
By David Kirkpatrick • May 19, 2017 -
Patreon creators to earn $150M this year
The membership services company for creators has more than one million patrons supporting publishers on YouTube and other platforms.
By David Kirkpatrick • May 19, 2017 -
Axe asks tough questions to fight toxic masculinity in brand pivot
"Is It Ok For Guys?" presents a socially-conscious turnaround for the Unilever brand, which has often been accused of sexism.
By David Kirkpatrick • May 18, 2017 -
Oreo rolls to the top of YouTube ads in April
The brand's video, which incorporates the cookies in an elaborate ping pong trick shot, had over 44.5 million views.
By David Kirkpatrick • May 18, 2017 -
Deep Dive
Why content marketing is going Hollywood
Brand storytelling is less of a trend and more of a necessity as consumers demand more entertainment and authenticity.
By David Kirkpatrick • May 18, 2017 -
Meredith, Capital One tap top home influencer for digital video series
The bank's BuyPower Card will be integrated into each episode of "Safe and Sound Home" with host Emily Henderson.
By David Kirkpatrick • May 17, 2017 -
McDonald's pulls ad criticized for exploiting child bereavement
A TV spot for the Filet-O-Fish depicts a child's loss and grieving for his father in a way many deemed tasteless.
By David Kirkpatrick • May 17, 2017 -
Fox Networks Group to launch in-house agency
The news is the latest example of how the agency landscape is undergoing a major shift.
By David Kirkpatrick • May 17, 2017 -
BMW, Honda put people in race cars to drive authentic content
Are auto brands taking a cue from popular programs like "Comedians in Cars Getting Coffee"?
By David Kirkpatrick • May 17, 2017 -
Snapchat broadens brands' AR, targeting opportunities in major update
Sponsored World Lenses, Audience Lenses and Smart Geofilters arrive as part of what might be the most significant revamp to the platform's suite of marketing tools.
By David Kirkpatrick • May 16, 2017 -
Facebook moves to punish Live videos that aren't actually live
Static, animated or looping images are among the posts being pushed down for visibility, and repeat offenders might be blocked from Live altogether.
By Peter Adams • May 16, 2017 -
Kraft Heinz signs on as first sponsor for Time's new all-social food brand
Well Done, which spotlights trends, news, how-tos and recipes, comes paired with native integrations from Cracker Barrel Macaroni & Cheese.
By David Kirkpatrick • May 16, 2017 -
Budweiser sends off Derek Jeter with celebratory digital video spot
"This Bud's for 2" is airing on the beer brand's social media pages, as well as via a paid digital campaign, as the former Yankee shortstop's number is retired.
By David Kirkpatrick • May 15, 2017
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