Video: Page 157
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Domino's to stream 'Ferris Bueller' on Facebook Live
The company continues tie-ins to the iconic '80s film with a free showing on its first National Movie Night.
By David Kirkpatrick • June 7, 2017 -
Brands join the fight for net neutrality
A new coalition is planning a day of activation to oppose net neutrality's rollback and counts Amazon, Vimeo and Etsy among its participants.
By David Kirkpatrick • June 7, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
YouTube's new content guidelines likely to hurt monetization
Following thousands of conversations with advertisers, the video platform has instated changes that will make it more difficult for creators to make money.
By David Kirkpatrick • June 6, 2017 -
Unilever brands recognize more diverse male representation
Once stuck portraying masculine stereotypes, marketers including Axe and Dove are starting to embrace a wider range of what it means to be male.
By David Kirkpatrick • June 6, 2017 -
Study: 64% make a purchase after watching marketing videos on Facebook
New research found that Facebook and YouTube lead the way in social video purchases and engagement.
By David Kirkpatrick • June 6, 2017 -
With 'Wonder Woman,' Warner Bros. takes different marketing tack
The studio has been accused of under-promoting the hit movie, but two reports outline a super-powered social media and merchandising strategy.
By David Kirkpatrick , Peter Adams • June 6, 2017 -
Study: Tech firms take top 5 'most valuable brands' spots
The latest edition of an annual report from WPP and Kantar Millward Brown is tech-heavy at the top, but retail is the fastest rising category.
By David Kirkpatrick • June 6, 2017 -
Apple makes grab for leadership role in AR, smart speakers, P2P payments
Executives insist the company can bring significant innovation to these already competitive areas.
By Chantal Tode • June 6, 2017 -
NBC News designs new ad formats for viewability
Created in-house, two new display units are tailored to remain in view for longer than the IAB-mandated time of one second.
By David Kirkpatrick • June 5, 2017 -
Study: Facebook, TV ads pair up better than expected
Research found that exposure on both TV and Facebook led to a 29% lift in likelihood to purchase — 1.3x more than expected based on previous research.
By David Kirkpatrick • June 5, 2017 -
NFL opens up spirits advertising
In an ad policy shift, the sports organization will allow liquor brands to run spots in a limited capacity during games starting this season.
By David Kirkpatrick • June 5, 2017 -
Deep Dive
The 6 biggest campaign wins and fails of 2017 so far — and what they mean for marketers
Brands are putting a premium on political- and social-driven messaging. Here's what agency execs say is separating the hits from some stunning misfires.
By Peter Adams • June 5, 2017 -
Intel teams with MLB for multi-year VR content deal
Live and on-demand video will be available at no cost starting this season via the Intel True VR App.
By David Kirkpatrick • June 2, 2017 -
Kantar Millward Brown, Samba TV partner to measure ad effectiveness
The new service will seek to help advertisers optimize TV ad campaigns with cross-channel data.
By David Kirkpatrick • June 1, 2017 -
Study: 31% of programmatic advertisers will reduce spend over fake news
Marketers are poised to take action to ensure the integrity of their brands.
By David Kirkpatrick , Chantal Tode • June 1, 2017 -
Denny's goes On Demand with 24/7 digital ordering platform
Denny's On Demand includes social media integrations such as ordering through Twitter DMs and plans to introduce a branded Facebook chatbot.
By David Kirkpatrick • May 31, 2017 -
Samsung doubles down on live VR programming
Broadcasts include live VR content from the UFC, X Games and Live Nation.
By David Kirkpatrick • May 31, 2017 -
Amazon cancels live-streamed shopping show, invests $5M in playwrights
The company is still sorting out its content strategy but appears to remain committed to live programming and books.
By David Kirkpatrick • May 31, 2017 -
P&G recommits to TV ads and networks could flinch
While the CPG giant has been critical of digital advertising, it also has legacy sweetheart deals with broadcast networks.
By David Kirkpatrick • May 30, 2017 -
Deep Dive
Interactive video ads: Strategies, struggles and soaring potential
Static video ads are far from dead, but their interactive counterparts are outperforming them on key measurements.
By Rachel Brown • May 30, 2017 -
Facebook details 3-step strategy for improving viewability
Working more closely with the Media Rating Council might address pressing issues over the accuracy of marketing metrics on the platform.
By David Kirkpatrick , Peter Adams • May 26, 2017 -
Report: Agencies cut Cannes Lions budgets
A more frugal approach to the advertising festival comes at a time when agencies are under an especially high level of scrutiny.
By David Kirkpatrick • May 26, 2017 -
Bai beverage brand takes creative in-house
CMO Michael Simon says it's cheaper and there's more agility working with an in-house agency.
By David Kirkpatrick • May 26, 2017 -
Bud Light levels up digital focus for second year of esports push
An All-Stars promotion, where fans vote on their favorite professional players across four games, includes a branded Twitch channel.
By David Kirkpatrick • May 26, 2017 -
Walkers Crisps shuts down Twitter video push after troll takeover
The potato chip brand learned a hard lesson in the perils of user-generated content after inadvertently sharing images featuring serial killers and dictators.
By Peter Adams • May 26, 2017
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