P&G, Unilever scale back digital ad spending

Two of the biggest investors in advertising reduced digital budgets and cut the number of sites where they buy ads.

By David Kirkpatrick • June 27, 2017

Study: Facebook Live, YouTube Live are neck and neck

According to Magid Advisors data, Facebook Live has a 45% market share with YouTube Live close behind at 44%. 

By David Kirkpatrick • June 26, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Can digital and TV data crunchers ever find a common language?

A sense of urgency around the need to bring the two sides closer was on display at a recent ARF conference, but a broadly accepted lexicon appears elusive for now.  

By Chantal Tode • June 26, 2017

Report: Amazon seeks $2.8M for NFL ad packages

It's not clear if the pricing strategy will enable Amazon to recoup its $50 million investment to gain the sports organization's live streaming rights. 

By David Kirkpatrick • June 23, 2017

Reddit opens up video ads to spur marketing expansion

The site has also revamped its self-serve ad platform for the first time in eight years, but will its cynical community take well to a bigger brand presence? 

By David Kirkpatrick • June 23, 2017

P&G's Pritchard sees progress in digital supply chain cleanup

Speaking at Cannes Lions, the exec said the industry is 40% to 50% of the way to his goal, but with the "hard part" still to come.

By David Kirkpatrick • June 23, 2017

Intel dives into multi-year Olympics deal with VR, emerging tech

Events will get a more immersive perspective with first-ever live VR broadcasts, as well as AI analytics, drones and 5G services.

By David Kirkpatrick • June 22, 2017

Comcast unveils blockchain-based TV ad tech

The Blockchain Insights Platform is a collaboration between Comcast's Advanced Advertising Group and a coalition including NBCUniversal, Disney and Cox Communications. 

By David Kirkpatrick • June 21, 2017

Netflix puts plot direction in viewers' hands

An episode of "The Adventures of Puss in Boots" points to new interactive video capabilities for the OTT service. 

By David Kirkpatrick • June 21, 2017

Brands swing into 'Spider-Man' content with VR, AR experiences

Dell and Sony Pictures are tapping the immersive technology to put viewers in the web-slinging hero's suit. 

By David Kirkpatrick , Peter Adams • June 21, 2017

The agency pricing problem: Brands need to play a more balanced game

"Madison Avenue Manslaughter" author Michael Farmer lays out five ways marketers can mend a bond that's devolved to the point where everyone is a loser.

By Michael Farmer • June 20, 2017

Royal Caribbean takes Spectacles below the waves

Snap's camera-enabled glasses will be coupled with a specially-designed scuba mask to capture underwater scenes. 

By David Kirkpatrick • June 20, 2017

YouTube heatmaps give clearer view into VR, 360-degree video analytics

A cutting-edge metric now available on videos with more than 1,000 views provides better insights into what exactly the user is looking at.

By David Kirkpatrick • June 19, 2017

Dove celebrates men who care in Father's Day YouTube content

The brand found only 7% of men relate to depictions of masculinity in today's media.

By David Kirkpatrick • June 16, 2017

Time Inc.'s beauty vertical launches with sponsors L'Oréal Paris, Maybelline New York

Social video brand The Pretty is geared toward a Gen Z and millennial audience.

By David Kirkpatrick • June 16, 2017

IAB: Digital ad revenue grows 23% year-over-year

U.S. digital advertising revenues reached their highest level ever this year for a first quarter, according to the industry organization.

By David Kirkpatrick • June 15, 2017

Report: Long-form video commands 55% of time spent with smartphones

A proliferation of premium video services helped the content type dominate across screens in Q1, according to Ooyala. 

By David Kirkpatrick • June 14, 2017

Honda Odyssey has giant monsters battle in multichannel marketing push

The full campaign includes TV spots, in-theater ads, digital, print and social initiatives, along with out-of-home activations.

By David Kirkpatrick , Peter Adams • June 14, 2017

Hallmark Channel competes against streaming video by dropping ads

Dramatically cutting the volume of ads in some shows is a shot across the bow of Netflix and Amazon Prime Video.

By David Kirkpatrick • June 14, 2017

Why it's not really about brand safety

Marketers' main issues online are still viewability, bots and bad measurement, writes Gain Theory's Matthew Chappell. 

By Matthew Chappell • June 13, 2017

Amazon rolls out Alexa Video Skill API

The new developer function allows companies to teach Alexa how to interface with video content.

By David Kirkpatrick • June 13, 2017

YouTube still has a brand safety problem

The Google video platform continues to lose advertisers over offensive content.

By David Kirkpatrick • June 12, 2017

Why Hasbro picked YouTube over TV for new brand

Well-known for tying its biggest products to TV series, the toymaker suggested the channel is now too restrictive in reaching modern consumers. 

By David Kirkpatrick • June 9, 2017

Taco Bell CMO named She Runs It Woman of the Year

Marisa Thalberg was noted for her often irreverent, innovative approach to digital marketing and her championing of women. 

By David Kirkpatrick • June 9, 2017

Honda wins access to full Epix streaming library

More than 2,000 movie titles, including the "James Bond" and "Star Trek" franchises, will be coming to the automaker's minivans in a first-of-its-kind integration.

By David Kirkpatrick • June 8, 2017