Video: Page 155
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Fox brings first 6-second ads to TV, with big brands on board
Duracell and Mars are testing the format around the "Teen Choice Awards" later this month.
By David Kirkpatrick • Aug. 2, 2017 -
Report: Publishers fill video content needs with repackaged ads
Business Insider and Cheddar re-edit video ads with subtitles and music and post them on social media.
By David Kirkpatrick • Aug. 1, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Discovery dunks viewers into a school of hammerheads with VR 'Shark Week' ad
The cable network is using an immersive homepage experience to drive adoption of its VR mobile app.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 1, 2017 -
'Stranger Things' star Millie Bobby Brown acts out back-to-school angst for Converse
The campaign captures 32 reaction GIFs from Brown showing the spectrum of emotion teens feel as the first bell looms.
By David Kirkpatrick • Aug. 1, 2017 -
Forrester: Consumers are adept at avoiding ads
Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study.
By David Kirkpatrick • July 31, 2017 -
Fanta revives The Fantanas mascots with a twist
The return comes as Coca-Cola's fruity soft drink brand is faring surprisingly well in an otherwise flat soda market.
By David Kirkpatrick , Peter Adams • July 31, 2017 -
P&G's sales rise despite trimming $140M from digital ad spending
Will other marketers start to wonder if they, too, need to right-size their digital budgets?
By David Kirkpatrick • July 28, 2017 -
Coors Light documents the climb toward music success via new artist initiative
Done with the help of Music Audience Exchange, the program spotlights under-the-radar and multicultural talent across 10 U.S. cities.
By David Kirkpatrick • July 28, 2017 -
Study: Video ad viewability and completion rates up 20%
While mobile is increasingly critical to marketer's strategies here, desktop video ads actually outperformed mobile in clickthrough rates.
By David Kirkpatrick • July 28, 2017 -
Column
Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
One marketer misses the mark while dramatically different sentiments from two others hit the right chords.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017 -
Facebook underscores marketing opportunity with short-form mobile video
Creating "snackable" content has driven business results for brands like Tropicana and Ben & Jerry's, COO Sheryl Sandberg said on the company's Q2 earnings call.
By David Kirkpatrick , Peter Adams • July 27, 2017 -
Study: Social media spending increased 40% in Q2
The big growth areas are mobile and product ads. Additionally, social ad costs are up while search ad rates are down.
By David Kirkpatrick • July 26, 2017 -
Nielsen to report Hulu, YouTube TV live viewing stats alongside network ratings
The move reflects the shift in viewer preferences toward digital streaming alternatives.
By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017 -
CPG ad reductions intensified in Q2, reports IPG
The ad agency holding group's CEO said the sector had a disproportionate negative impact on revenue.
By David Kirkpatrick , Chantal Tode • July 26, 2017 -
What boycott? Alphabet's ad revenue tops $22B on YouTube, mobile search strength
YouTube boasts 1.5 billion monthly viewers and an average viewing time of 60 minutes a day as it looks to dominate Facebook and TV in video.
By David Kirkpatrick • July 25, 2017 -
Deep Dive
How Purple nets viral hits out of video ads about mattresses
Focusing on scale over virality has lead to ads that see north of 50 million views and helped the brand cut through a crowded space.
By Ken Magill • July 24, 2017 -
Unilever trims agency fees, but media spending is expected to rise
The second half of 2017 will have around 60% of the CPG giant's new product launches.
By David Kirkpatrick • July 24, 2017 -
Vice Media cuts 2% of staff in major video push
The pivot from the company reflects an emerging video trend.
By David Kirkpatrick • July 24, 2017 -
Report: Google steps up fight against fraud, and its findings are alarming
Even after ads were temporarily shut off, inventory was still available on exchanges.
By David Kirkpatrick , Peter Adams • July 24, 2017 -
Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR
Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.
By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017 -
IAB Standard Ad Unit Portfolio finalized with flexible ad sizes
Changes to the standards reflect the move toward cross-screen and responsive advertising.
By David Kirkpatrick • July 21, 2017 -
Under Armour speaks to female achievement in content-rich global campaign
"Unlike Any" celebrates the brand's women ambassadors with spoken word collaborations and 200 pieces of digital and social media content.
By David Kirkpatrick • July 20, 2017 -
Chipotle spins food into symphonic experiences with the help of hip-hop legend RZA
A digital tool called SAVOR.WAVS pairs each of the QSR chain's 51 ingredients with distinct sounds and visuals curated by the Wu-Tang Clan creator.
By David Kirkpatrick • July 20, 2017 -
Report: YouTube boycott fervor cools, but P&G, Walmart still stay away
Coverage of the brand safety controversy has waned, but the platform's reassurances aren't enough for some big ad spenders.
By David Kirkpatrick , Natalie Black (Koltun) • July 19, 2017 -
Ted Danson brings self-deprecating snobbery to funny new Smirnoff videos
The campaign extension features a series of YouTube videos, some of which will be used for national TV ads later this year.
By David Kirkpatrick • July 19, 2017
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