YouTube drops paid channels, expands user sponsorships

More creators can now be sponsored by users for $4.99 a month, a model that's similar to the quickly-growing service Patreon. 

By David Kirkpatrick , Chantal Tode • Sept. 21, 2017

M&M's sweetens the discussion about wind power

The candy company is using its well-known chocolate mascots to invite consumers to learn more about the renewable power source.

By Erika Kincaid • Sept. 21, 2017

Why Duracell's 6-second spot made YouTube's leaderboard

The bite-sized video uses iconic imagery from the battery brand and complements longer ads.

By David Kirkpatrick , Natalie Black (Koltun) • Sept. 20, 2017

Gant and Craig Ferguson team up for YouTube show

The six-episode "Couple Thinkers" series features Ferguson and his wife interviewing experts in a variety of fields.

By David Kirkpatrick • Sept. 20, 2017

Burger King, Sainsbury's run Snapchat ads shot on Spectacles

The two campaigns are the first brand-created ads on the platform captured entirely on the wearable device.

By David Kirkpatrick • Sept. 19, 2017

Coca-Cola's new corporate branding campaign reflects changing tastes

The new branding goes beyond its titular soda and highlights Coke's 68 independent U.S. bottlers.

By David Kirkpatrick • Sept. 19, 2017

Can VR move beyond content marketing into ads and loyalty?

Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.

By Robert Williams • Sept. 19, 2017

Visit Seattle puts its spin on 'The Amazing Race' for new video series

Six former contestants of the reality show explore the city and meet up with local celebrities in "The Emerald Race." 

By David Kirkpatrick • Sept. 19, 2017

Study: Kids' TV viewing falls 50% over 6 years

It's unclear whether the same amount of kids are only tuning in half as often or whether half of kids have simply stopped watching TV altogether.

By David Kirkpatrick • Sept. 18, 2017

Dove's latest short film with Shonda Rhimes asks viewers to 'Meet Diana'

The three-minute video, which has already racked up more than 1.6 million views, tells the inspiring story of a woman re-learning to walk with a prosthesis. 

By David Kirkpatrick • Sept. 18, 2017

Campaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food

On deck this week are two different approaches to finding a new voice and an addictive OOH push. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017

Corona's VR installation brings city folks back to nature

A mixture of technology and real-world elements was designed to make people feel like they were walking down a jungle path. 

By Kayla Matthews • Sept. 15, 2017

EMarketer lowers TV ad spend forecast as cord-cutting accelerates

Marketers are expected to spend $71.65 billion on TV ads this year, down from eMarketer's $72.72 billion prediction in Q1.

By David Kirkpatrick • Sept. 14, 2017

Gap brings together Cher and Future to promote message of unity

A musical collaboration between the two stars kicks off an omnichannel effort for the apparel brand's fall campaign. 

By David Kirkpatrick • Sept. 14, 2017

Facebook standardizes monetization eligibility as content variety expands

New guidelines, which arrive as Facebook ramps up its video strategy, aim to clarify which types of content can and cannot be monetized through advertising.

By David Kirkpatrick • Sept. 14, 2017

Why brand building is dead ... but building a brand that drives sales is alive and well

Eyeview CMO Jeff Fagel details lessons that can be learned from upstarts like Dollar Shave Club and The Tie Bar, which are outsmarting legacy businesses. 

By Jeff Fagel • Sept. 14, 2017

Study: Instagram video engagement climbs 53% from 2016

Photos still generate more "likes" and comments than videos overall.

By David Kirkpatrick • Sept. 13, 2017

Riders by Lee finds a new fit with body-positive campaign

The effort joins a growing trend of apparel brands reflecting a range of sizes and body types in their marketing.

By David Kirkpatrick • Sept. 12, 2017

P&G spotlights $3B e-commerce business in defense against investor agitation

Given the CPG giant's swift response to Nelson Peltz's white paper, it seems the activist investor may have hit a nerve. 

By David Kirkpatrick • Sept. 12, 2017

Hot Wheels gets a fresh paint job with multi-year brand campaign

"Challenge Accepted" intends to better communicate the benefits of the Mattel car toy line to parents, and will leverage TV, digital and social media to do so. 

By David Kirkpatrick • Sept. 12, 2017

Target puts heavy marketing push behind 12 new private-label brands

On top of TV and digital spots, the retailer is creating in-store experiences, social media content and even 360-degree video showcasing the products.  

By David Kirkpatrick , Peter Adams • Sept. 11, 2017

Crown Royal airs first regular season NFL liquor ad

With "Hydrate Generously," the Diageo brand is taking advantage of recently loosened restrictions around liquor advertising on pro football broadcasts. 

By David Kirkpatrick • Sept. 11, 2017

Agencies tap OpenSlate to audit YouTube brand safety

Omnicom and Publicis are among those depending more on independent reassurance of safe ad placement.

By David Kirkpatrick • Sept. 8, 2017

Bloomingdale's, Cotton Inc. roll out 1-minute shoppable fashion show

The interactive video targets "Generation App" — millennials and Gen Z — by merging a unique digital experience with e-commerce.

By David Kirkpatrick • Sept. 8, 2017

Study: 61% of marketers report gaps in cross-device and cross-channel data

Kantar Millward Brown’s fourth annual Getting Media Right report found measuring and proving ROI is the biggest challenge facing marketers.

By David Kirkpatrick • Sept. 8, 2017