Video: Page 155
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VR evolves with live streaming, interactive movie ad
Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.
By David Kirkpatrick • July 13, 2017 -
eMarketer: Targeted TV spending will grow 65.8% this year
Programmatic and targeted ads, two popular digital approaches, are on the rise for TV, but still remain a small portion of overall spend.
By David Kirkpatrick • July 13, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Opinion
Content-hungry consumers can tolerate a side dish of ads
Today's consumers hate being inconvenienced, putting the onus on marketers to craft relevant, non-intrusive and helpful experiences, writes CEO of Main Path Marketing Andrew Lovasz.
By Andrew Lovasz • July 13, 2017 -
Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts
Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy.
By David Kirkpatrick • July 12, 2017 -
Acura drives AR engagement with interactive Facebook Live race
Viewers played the role of pit crew by using reaction emojis to reveal shortcuts and clear obstacles on the virtual race course.
By David Kirkpatrick • July 11, 2017 -
L2: Instagram rules video engagement
The report also saw a ripple effect of TV ads leading to a higher organic interest on digital channels.
By David Kirkpatrick , Natalie Black (Koltun) • July 10, 2017 -
Deep Dive
Legal AR/VR pitfalls marketers should avoid, according to law experts
From trespassing to inducing nausea in users, the emerging technologies pose some unique obstacles for brands.
By Laura Klepacki • July 10, 2017 -
Report: NFL losing top ad spenders as Viagra, Cialis drop out
Pfizer's Viagra reportedly bought $31 million in pro football inventory last year.
By David Kirkpatrick , Peter Adams • July 10, 2017 -
Amazon Prime hits 85M members
The premium service from the e-commerce giant has grown 35% year-over-year.
By David Kirkpatrick • July 7, 2017 -
KFC installs goofy robot Col. Sanders to take drive-thru orders
In honor of National Fried Chicken Day, an AI-powered animatronic of the iconic brand mascot engaged in personal conversations with customers.
By David Kirkpatrick • July 7, 2017 -
Accenture aims to bring AI-powered programmatic to streaming video
A new product from the consultancy can reportedly tailor relevant product placements based on the region where the viewer is located.
By David Kirkpatrick • July 6, 2017 -
Report: Facebook's ad growth continues to slow in Q2
Brands are taking more time to analyze results, but might also be looking to diversify their spending as the platform hits new levels of maturity.
By David Kirkpatrick , Peter Adams • July 6, 2017 -
BBC earmarks $44M to combat digital competition in entertaining children
Is the investment spread over the next three years enough to compete against digital media giants like Facebook, Amazon and Netflix?
By David Kirkpatrick • July 5, 2017 -
American Idol reboot pitches innovative ad packages to tap digital views
ABC, which is airing the new version of American Idol, is considering the show's potential for social and mobile reach.
By David Kirkpatrick • July 5, 2017 -
Facebook adds 2 new original video shows
The series — one featuring Mike Rowe of "Dirty Jobs" fame and the other the Ball basketball family — could help Facebook build its self-serve ad business.
By David Kirkpatrick • July 5, 2017 -
Study: Negative impact of infected browsers, fake news grows for advertisers
DoubleVerify said it blocked 250% more ads from being served against inflammatory content in March compared to January.
By David Kirkpatrick • June 30, 2017 -
AMC's ad-free service hedges bets on draw of shows like 'The Walking Dead'
Will Comcast subscribers be willing to pay an extra $4.99 per month for a single commercial-free channel?
By David Kirkpatrick , Peter Adams • June 30, 2017 -
The Kia hamsters are back, now in 'turbo' form
A video short featuring a "turbocharged" baby version of the popular brand mascot, along with an iconic soundtrack, rolls out online and on more than 25,000 theater screens this weekend.
By David Kirkpatrick • June 30, 2017 -
Google's Area 120 incubator shows off new VR ad format
A cube-like experiment demonstrates how marketers might naturally integrate video spots into the medium.
By David Kirkpatrick • June 29, 2017 -
Time Inc., Allrecipes, OpenTable all have new Amazon Echo Show skills
The new Alexa-powered device includes a screen for video content, an advancement developers are embracing.
By David Kirkpatrick • June 29, 2017 -
Forrester: 94% of 18 to 29-year-olds stream content online
In addition to being the only demographic to prefer online streaming, these consumers are also alone in their preference for purchasing from a mobile device over a tablet.
By David Kirkpatrick • June 29, 2017 -
Opinion
Purpose must take center stage in the new branding era
Defining a clear message creates coherence for consumers and employees on what a company stands for beyond making money, writes Siegelvision President and CEO Alan Siegel.
By Alan Siegel • June 29, 2017 -
Facebook rolls out product video ads as mobile shopping's ascent continues
Made.com is an early adopter of the video dynamic ads, while Airbnb and Netflix are leveraging new household targeting capabilities.
By David Kirkpatrick • June 28, 2017 -
Time Inc.: 90% of consumers like custom content for brand engagement
Younger demographics, in particular, like and trust custom content to connect with brands, according to new research.
By David Kirkpatrick • June 28, 2017 -
P&G, Unilever scale back digital ad spending
Two of the biggest investors in advertising reduced digital budgets and cut the number of sites where they buy ads.
By David Kirkpatrick • June 27, 2017
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