Study: Brands play a role in breaking gender stereotypes

Thirty-six percent of consumers said they liked a brand more when its ads went against stereotypes, and 25% said they'd be more likely to buy from it.

By David Kirkpatrick • Oct. 5, 2017

Study: Q3 breakthrough video ads feature compassion, kindness and ingenuity

Overall, viewers preferred ads focused on storytelling, with strong visuals and uplifting messages.

By David Kirkpatrick • Oct. 5, 2017

Facebook Watch, despite promising early viewership, lags behind the competition

A study found average viewing time on the new feature is 23 seconds even though its content can run up to 20 minutes long. 

By David Kirkpatrick • Oct. 5, 2017

Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms

As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services. 

By David Kirkpatrick • Oct. 4, 2017

Study: 75% of tech marketers report making 3x more content this year

Nearly half cited a lack of subject matter expertise as a barrier to crafting high-quality content. 

By David Kirkpatrick • Oct. 4, 2017

Dunkin' resurrects an old meme to promote Halloween doughnut designs

Dancing Pumpkin Man, who became a viral hit in 2009, is drumming up interest for the chain's first-ever Halloween-themed icing. 

By David Kirkpatrick • Oct. 4, 2017

7 critical lessons for marketers from Advertising Week

There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017

Amazon's first streamed NFL game surpassed Twitter's viewership last year

Its 372,000 viewers topped Twitter's average of 266,000, but paled next to TV's numbers.

By David Kirkpatrick • Oct. 2, 2017

Audi sends in the clowns to highlight vehicle safety features

The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.

By David Kirkpatrick • Oct. 2, 2017

Study: Social media a potential revenue source for local TV stations

Branded social media pages get enough traffic to make ads an effective revenue generator as broadcast reach dwindles. 

By David Kirkpatrick • Oct. 2, 2017

Carnival launches OTT streaming channel

OceanView will be available on some of its cruise ships, along with Amazon Fire TV, Apple TV and Roku.

By David Kirkpatrick , Peter Adams • Sept. 29, 2017

YouTube exits Amazon's Echo Show

Google suddenly pulled its video platform from the device, citing technical hiccups that Amazon has contested.

By David Kirkpatrick • Sept. 28, 2017

Target is first to partner with NBCU for self-serve programmatic TV ads

The retailer will be able to use data about its e-commerce and email customers to buy ads on NBC networks and shows.

By David Kirkpatrick • Sept. 27, 2017

Facebook inks deal for NFL post-game highlights

The platform is paying for the rights to the content and will recoup its investment by serving ads during the video clips. 

By David Kirkpatrick • Sept. 27, 2017

Johnnie Walker releases 'Blade Runner 2049'-inspired whisky

The move pays homage to the brand's appearance in the original "Blade Runner" as the whisky of the future. 

By David Kirkpatrick • Sept. 26, 2017

Unilever evolves mobile and search to meet modern consumer needs

At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.  

By Peter Adams • Sept. 26, 2017

YouTube rolls out slew of tools focused on personalization

One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.

By David Kirkpatrick • Sept. 26, 2017

Patrón and filmmaker Guillermo del Toro launch gothic video short

The nearly three-minute video recreates the director's use of spiritual rebirth as a theme and the ominous feeling of his work.

By David Kirkpatrick • Sept. 25, 2017

Nielsen takes comScore to court over TV tech

The lawsuit is a move to stop comScore from using Nielsen’s technology to launch a TV-focused measurement service.

By David Kirkpatrick • Sept. 25, 2017

Clorox finds deeper meaning behind cleaning in unscripted ads

The “Clean Matters” effort includes a brand film and ads that emphasize how cleaning sets the stage for new possibilities. 

By David Kirkpatrick , Chantal Tode • Sept. 25, 2017

Southwest Airlines shares 175 customer stories in 'Transfarency' push

The effort highlights one story for each seat in its new Boeing 737 MAX 8 plane.

By David Kirkpatrick • Sept. 25, 2017

Taco Bell turns National Taco Day into season-long event

An animated special, five-course feast at the QSR chain's test kitchen and branded gift sets herald the arrival of "Taco Season."

By David Kirkpatrick • Sept. 22, 2017

Amazon signs deal for NYC advertising office

The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.

By David Kirkpatrick • Sept. 22, 2017

Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell

How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 22, 2017

Coke's new athlete ambassador isn't a real person

Instead, the brand is sponsoring an in-game character for "FIFA 18," which helped it recreate an iconic TV spot. 

By David Kirkpatrick • Sept. 22, 2017