Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports

After airing its first national TV spot starring an athlete earlier this year, the chain is deepening its hockey ties, including through a new "Unwrapped" ad.

By Peter Adams • Nov. 5, 2021

How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

By Robert Williams • Nov. 4, 2021

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Wayfair launches in-app video commerce experience

Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery.

By Tatiana Walk-Morris • Nov. 4, 2021

Crypto.com becomes first global marketing partner for Twitch Rivals

The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon.

By Chris Kelly • Nov. 4, 2021

Pinterest debuts livestream shopping through Pinterest TV

The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

By Tatiana Walk-Morris • Nov. 2, 2021

Walmart to use AR, shoppable content to connect brands with consumers

For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

By Tatiana Walk-Morris • Nov. 2, 2021

McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers

As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes.

By Peter Adams • Nov. 2, 2021

Amazon's ad business shows resilience against broader revenue challenges

Discussing quarterly results that otherwise missed expectations, CFO Brian Olsavsky indicated advertisers have not substantially pulled back ahead of the holidays.

By Peter Adams • Oct. 29, 2021

Lexus takes personalization to new level with 'emotionally intelligent' ad

Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.

By Natalie Black (Koltun) • Oct. 28, 2021

Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue

As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

By Peter Adams • Oct. 27, 2021

How Sephora 'hacked' Google search results to surface Black beauty

Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms.

By Robert Williams • Oct. 21, 2021

IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom

Advertisers and their agencies should look at innovations in publishing that focus on anticipating consumer needs, the group recommends.

By Peter Adams • Oct. 18, 2021

Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich

A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.

By Peter Adams • Oct. 14, 2021

The North Face marks 55 years with crowdsourced archive of exploration

"It's More Than A Jacket" will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand's holiday efforts.

By Natalie Black (Koltun) • Oct. 13, 2021

Starbucks, Netflix partner on book club-inspired content series

Both brands are looking to engage people around the film and TV adaptations that have surged in popularity as viewing continues to shift to streaming.

By Chris Kelly • Oct. 13, 2021

Macy's updates app, launches live shopping

The redesigned app features new design and navigation features, while Macy's Live allows customers to interact with stylists and hosts. 

By Tatiana Walk-Morris • Oct. 8, 2021

TikTok adds roster of Sound Partners to emphasize audio's role in marketing success

In one example, Asos tapped music production firm Karm for a custom track on a campaign that generated 1.2 billion views in just six days. 

By Peter Adams • Oct. 8, 2021

Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot

In the Easter egg-laden "Parking Spot," Kumail Nanjiani's Kingo drives around a battle-scarred city as he encounters a variety of everyday problems. 

By Peter Adams • Oct. 4, 2021

Hyundai teams with Annie Leibovitz to portray the lives of employees and customers

Featuring photographs and videos, the campaign attempts to humanize the car brand in order to curry favor with consumers.

By Asa Hiken • Oct. 1, 2021

TikTok entices advertisers with brand safety, ad measurement and commerce push

The social media app wants to direct attention to how influencer marketing can spur consumer spending ahead of the holiday shopping season. 

By Asa Hiken • Sept. 29, 2021

Miller Lite forges luxury ring collection that rewards football fans for reuniting

Each piece comes with a built-in sensor that can detect when another ring is nearby, and assembling all six unlocks free beer for life. 

By Peter Adams • Sept. 28, 2021

Twitch enters first record label partnership with Warner Music Group

With their own platform channels, select label artists can take advantage of additional income opportunities that could include brand sponsorships.

By Chris Kelly • Sept. 28, 2021

AVOD opportunity awaits — with the right user experience

As viewers start to feel overwhelmed by paid streaming options, their appetite is growing for receiving free content in exchange for watching ads.

By Aaron Baar • Sept. 27, 2021

IPG adopts analytics tool to measure TV, streaming diversity benchmarks

Gracenote Inclusion Analytics, a division of Nielsen, can quantify the visibility of different identities among cast members, as well as the makeup of viewers.

By Peter Adams • Sept. 27, 2021

Albertsons jumps into livestreaming

The supermarket chain is working with tech startup Firework on shoppable videos that feature food content designed to inspire customer purchases.

By Sam Silverstein • Sept. 23, 2021