IAB: US digital ad revenue skyrocketed in 2021 despite mounting challenges

The category notched its largest gains since 2006 for a total of $189 billion even as issues related to the supply chain, measurement and identifiers persisted.

By Peter Adams • April 12, 2022

Omnicom integrates LG's CTV inventory into Omni ecosystem

A new pact provides OMG shops and their clients access to advanced targeting segments across more than 20 million households.

By Peter Adams • April 11, 2022

Brands ramp up gaming marketing but still lag consumers

At the IAB's first PlayFronts, brands like American Eagle and Unilever dished on using gaming to support commerce goals and court favor with hard-to-reach audiences.

By Peter Adams • April 6, 2022

80% of CMOs turn to agencies for TV strategies amid streaming shift

While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

By Chris Kelly • April 4, 2022

New Balance among brands trying on Twitter's first 3D product ads

Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase. 

By Peter Adams • April 1, 2022

How Express drove revenue gains, 20% traffic bump with digital experiences

After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.

By Robert Williams • March 31, 2022

Skittles apologizes to sour lime fans with Twitch press conference

Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013.

By Peter Adams • Updated March 24, 2022

NBCUniversal elevates iSpot to ad currency in blow to Nielsen

At its One22 developer conference, the media conglomerate detailed several developments spanning data, technology and measurement.

By Chris Kelly • March 23, 2022

Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.

By Peter Adams • March 22, 2022

Honda tunes up Twitch strategy beyond gaming with DreamLab

The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.

By Peter Adams • March 18, 2022

Instacart adds shoppable recipe tool to TikTok, Hearst sites

Integrating on popular mobile platforms where home cooks seek inspiration could help Instacart differentiate itself from rivals.

By Natalie Black (Koltun) • March 17, 2022

M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'

The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push.

By Chris Kelly • March 17, 2022

How a combined HBO Max and Discovery+ will change the AVOD landscape

As Disney+ prepares to open its platform to ads, Warner Bros. Discovery's new offering will become one of the bigger players in the growing OTT market.

By Chris Kelly • March 16, 2022

Schick ditches the script for rebrand targeted at everyday men

Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.

By Peter Adams • March 11, 2022

Inside Disney's ambitious bets on measurement, data and programmatic

Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers.

By Chris Kelly • March 7, 2022

Pepsi scouts next pop star in new show spanning TikTok, TV

"Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.

By Sara Karlovitch • March 7, 2022

OTT ad spend reaches $1.3B as budgets shift to streaming content

While still accounting for just a fraction of overall digital spending, over-the-top is attracting more ad dollars, according to MediaRadar.

By Sara Karlovitch • March 2, 2022

YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence

The video platform will still appear at the NewFronts with a different slate of programming focused on topics like creators.

By Peter Adams • Feb. 28, 2022

Denny's refreshes 24/7 heritage with help of diverse TikTok stars

A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.

By Peter Adams • Feb. 28, 2022

Mondelez personalization tie-up with Innovid prioritizes CTV

A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.

By Chris Kelly • Feb. 24, 2022

Peloton ads track journey of converted skeptics as business challenges mount

A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty. 

By Peter Adams • Updated Feb. 22, 2022

Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences

The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up.

By Robert Williams • Feb. 17, 2022

Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star

Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."

By Peter Adams • Feb. 17, 2022

By the numbers: Super Bowl LVI

The big game's ads, broken down by sentiment, social engagement and more.

By Annie Fu • Feb. 14, 2022

Amazon previews NFL's shift to streaming with Super Bowl spot

"Thursday Night Football" will air exclusively on Prime Video this fall in the first year of an 11-year agreement.

By Chris Kelly • Feb. 11, 2022