Video: Page 35


  • Diageo's "Know When to Stop" holiday campaign
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    Courtesy of Diageo
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    Diageo, Budweiser pitch moderation as holiday revelers make up for last year

    The dual efforts come as 22% of U.S. consumers expect to compensate for 2020’s missed holiday celebrations in the coming weeks, per a Diageo study.

    By Asa Hiken • Nov. 18, 2021
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    Courtesy of Chipotle Mexican Grill
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    Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations

    As part of a campaign that includes a short film, the chain is teaming with a nonprofit to advocate for changes to the 2023 Farm Bill.

    By Nov. 17, 2021
  • Kraft Macaroni and Cheese's "Help Yourself" campaign
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    Courtesy of Kraft Macaroni and Cheese
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    Kraft Macaroni and Cheese shifts focus to brand and destigmatizing ‘comfort’

    In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

    By Asa Hiken • Nov. 16, 2021
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    Retrieved from Unsplash on July 22, 2021
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    DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

    The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

    By Nov. 15, 2021
  • Sports Illustrated's "America's Best Sports Videos" series on Snapchat
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    Courtesy of The Arena Group
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    Sports Illustrated launches Snap Original series in push for Gen Z

    America’s Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.

    By Asa Hiken • Nov. 11, 2021
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    Courtesy of The Coca-Cola Company
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    Coke partners with Cameo to gift personalized videos from Santa

    The first holiday ad under the brand’s new “Real Magic” platform was developed by agency dentsuMB UK.

    By Nov. 9, 2021
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    Courtesy of Hyundai
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    Deep Dive

    How Disney balances entertainment and ad sales in the streaming age

    The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.

    By Nov. 9, 2021
  • Chipotle in Savannah, Georgia
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    Thai Phi Le/Marketing Dive
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    Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports

    After airing its first national TV spot starring an athlete earlier this year, the chain is deepening its hockey ties, including through a new “Unwrapped” ad.

    By Nov. 5, 2021
  • Dr. Squatch Halo soap
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    Retrieved from Dr. Squatch blog on November 04, 2021
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    How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

    Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

    By Nov. 4, 2021
  • Wayfair launches Wayfair On Air.
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    Courtesy of Wayfair
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    Wayfair launches in-app video commerce experience

    Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery.

    By Tatiana Walk-Morris • Nov. 4, 2021
  • Crypto.com becomes first global marketing partner for Twitch Rivals

    The partnership comes on the heels of the cryptocurrency platform’s launch of a $100 million global ad campaign that stars Matt Damon.

    By Nov. 4, 2021
  • Pinterest launches Pinterest TV.
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    Courtesy of Pinterest
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    Pinterest debuts livestream shopping through Pinterest TV

    The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

    By Tatiana Walk-Morris • Nov. 2, 2021
  • Walmart livestream shopping for holiday 2021.
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    Courtesy of Walmart
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    Walmart to use AR, shoppable content to connect brands with consumers

    For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

    By Tatiana Walk-Morris • Nov. 2, 2021
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    Courtesy of McDonald’s
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    McDonald’s powers up ‘Friendsgaming’ livestream with FaZe Clan to unite gamers

    As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes.

    By Nov. 2, 2021
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    Sean Gallup via Getty Images
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    Amazon’s ad business shows resilience against broader revenue challenges

    Discussing quarterly results that otherwise missed expectations, CFO Brian Olsavsky indicated advertisers have not substantially pulled back ahead of the holidays.

    By Oct. 29, 2021
  • Lexus emotionally intelligent ad
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    Courtesy of Lexus
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    Lexus takes personalization to new level with ‘emotionally intelligent’ ad

    Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.

    By Oct. 28, 2021
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    David Paul Morris via Getty Images
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    Google eyes ‘long-term opportunity’ in commerce as retail drives blowout ad revenue

    As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.

    By Oct. 27, 2021
  • Sephora's 'Black Beauty Is Beauty' campaign
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    Sephora released a video as part of its “Black Beauty Is Beauty” campaign. The image was retrieved from its video on Oct. 21, 2021.

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    How Sephora ‘hacked’ Google search results to surface Black beauty

    Agency R/GA took steps to make the “Black Beauty Is Beauty” campaign more visible in search results, hoping to spur longer-term impact on algorithms.

    By Oct. 21, 2021
  • A hand holds a TV remote control
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    Courtesy of Roku
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    IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom

    Advertisers and their agencies should look at innovations in publishing that focus on anticipating consumer needs, the group recommends.

    By Oct. 18, 2021
  • Popeyes' Megan Thee Stallion sauce
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    Courtesy of Popeyes
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    Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich

    A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.

    By Oct. 14, 2021
  • HAIM stars in The North Face's fall ad
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    Courtesy of The North Face
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    The North Face marks 55 years with crowdsourced archive of exploration

    “It’s More Than A Jacket” will include programs at the San Francisco Museum of Modern Art and leads the outdoor apparel brand’s holiday efforts.

    By Oct. 13, 2021
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    Courtesy of Starbucks
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    Starbucks, Netflix partner on book club-inspired content series

    Both brands are looking to engage people around the film and TV adaptations that have surged in popularity as viewing continues to shift to streaming.

    By Oct. 13, 2021
  • Macy's redesigns its mobile app.
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    Courtesy of Macy’s
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    Macy’s updates app, launches live shopping

    The redesigned app features new design and navigation features, while Macy’s Live allows customers to interact with stylists and hosts. 

    By Tatiana Walk-Morris • Oct. 8, 2021
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    Mario Tama via Getty Images
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    TikTok adds roster of Sound Partners to emphasize audio’s role in marketing success

    In one example, Asos tapped music production firm Karm for a custom track on a campaign that generated 1.2 billion views in just six days. 

    By Oct. 8, 2021
  • Kumail Nanjiani Stars In New Lexus, Marvel Studios' 'Eternals' Spot
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    Courtesy of Lexus
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    Lexus puts Marvel ‘Eternals’ hero behind the wheel in new cinematic spot

    In the Easter egg-laden “Parking Spot,” Kumail Nanjiani’s Kingo drives around a battle-scarred city as he encounters a variety of everyday problems. 

    By Oct. 4, 2021