Video: Page 54

  • Untuckit responds to skeptical tweets in ads designed to convert new customers
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    Courtesy of Untuckit
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    Untuckit responds to skeptical tweets in ads designed to convert new customers

    The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.

    By Graham Vyse • Aug. 19, 2020
  • Still of Pepsi's 'Made for Football Watching' retrieved by Marketing Dive on Aug. 17, 2020
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    Permission granted by Pepsi
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    Pepsi champions football fans stuck at home as sports marketing shifts focus

    VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

    By • Aug. 18, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Retrieved from Corona on August 18, 2020
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    Corona taps Snoop Dogg for first campaign unifying family of brands

    With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.

    By Dianna Christie • Aug. 18, 2020
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    Retrieved from Tinuiti on July 08, 2020
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    E.l.f. seeks brand ambassadors for first TikTok reality show

    The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."

    By • Aug. 17, 2020
  • Keebler brings the brand into the real world in far-reaching refresh
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    Retrieved from Ferrara Candy Co. on August 17, 2020
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    Keebler brings the brand into the real world in far-reaching refresh

    It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal.

    By Graham Vyse • Aug. 17, 2020
  • Woman exercising at home through virtual event
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    Courtesy of Facebook
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    Facebook now lets Page owners monetize virtual events

    Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.

    By • Aug. 17, 2020
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    Unilever
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    Good Humor enlists The RZA to address ice cream truck jingle's problematic past

    Working with the legendary Wu-Tang Clan co-founder, the Unilever ice cream brand crafted a modern replacement for "Turkey in the Straw."

    By Dianna Christie • Aug. 17, 2020
  • SmileDirectClub
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    Courtesy of SmileDirectClub
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    SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge

    Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.

    By • Aug. 17, 2020
  • Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
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    Courtesy of The Clorox Company
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    Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

    A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.

    By Dianna Christie • Aug. 17, 2020
  • HBO Max teams with Pinterest to promote new Selena Gomez show
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    Retrieved from Pinterest on August 14, 2020
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    HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

    HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.

    By Dianna Christie • Aug. 14, 2020
  • Adobe's 13 nonbranded films illustrate how constraints foster creativity
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    Retrieved from Adobe Creative Cloud on August 13, 2020
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    Column

    Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival

    Indie filmmakers were given just five days to use only Adobe Stock footage and the company's video editing tools, resulting in 13 creative and unbranded films.

    By • Aug. 14, 2020
  • Hoka One One opens virtual pop-up store on Snapchat
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    Courtesy of Snap
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    Hoka One One opens virtual pop-up shop with Snapchat AR

    The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.

    By • Aug. 13, 2020
  • Church's Chicken restaurant exterior
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    Courtesy of Church's Chicken
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    Church's Chicken sends Facebook users on virtual scavenger hunt

    A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.

    By • Aug. 13, 2020
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    Wikipedia
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    TikTok inks 3-year deal with New York Yankees

    Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.

    By Dianna Christie • Aug. 13, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    Prudential customizes ads for Pulse health app on TikTok

    Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.

    By • Aug. 13, 2020
  • Employee in New Rochelle district applies an antimicrobial coating to desks.
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    Permission granted by City School District of New Rochelle
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    Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds

    Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.

    By Dianna Christie • Aug. 13, 2020
  • Lamps Plus showcases lighting in Twitch cooking livestream
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    Courtesy of Lamps Plus
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    Lamps Plus showcases lighting in Twitch cooking livestream

    Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.

    By • Aug. 12, 2020
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    Courtesy of Adobe
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    Adobe spotlights, supports diverse creative voices across digital and film

    Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.

    By Dianna Christie • Aug. 11, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch

    The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.

    By • Aug. 11, 2020
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    Courtesy of Aldo
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    Aldo launches first TikTok campaign with #StepIntoLove challenge

    The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.

    By • Aug. 11, 2020
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    Courtesy of Hot Docs
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    LG showcases new Velvet 5G phone in documentary film series

    Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.

    By Dianna Christie • Aug. 10, 2020
  • Subaru uses real California wildfire footage in its new cause marketing spot
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    Courtesy of Subaru
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    Subaru shows real California wildfire footage in new cause marketing ad

    By pledging to replant 500,000 trees, the car brand's latest effort follows its ongoing work supporting National Parks and the outdoors.

    By Dianna Christie • Aug. 10, 2020
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    Wikimedia Commons
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    Study: Fewer marketers expect UK mobile ad market to grow amid pandemic

    Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.

    By • Aug. 10, 2020
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    Peter Adams for Marketing Dive
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    TikTok makes first push into streaming with Fire TV app

    The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.

    By • Aug. 7, 2020
  • Bagel Bites' first ad campaign in decades stirs cultural debates
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    Courtesy of Bagel Bites
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    Bagel Bites' first ad campaign in decades stirs pop cultural debates

    Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."

    By Dianna Christie • Aug. 7, 2020