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Courtesy of HP
HP eyes WFH creatives with 1st global campaign for Z computers
A cross-channel effort targets designers and architects with behind-the-scenes videos, digital magazine, social activations and new "Rightbrainers" podcast.
By Dianna Christie • July 23, 2020 -
Courtesy of Hanes
Hanes enlists social influencers to urge people to #MaskAround
The move is somewhat risky, considering government and venue mandates requiring people to wear face masks have spurred pushback from some consumers.
By Robert Williams • July 23, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Pandora
Unilever, Anheuser-Busch join test of Pandora's voice-powered ads
Brands including KFC and PepsiCo's Doritos are trialing ads that lets listeners say "yes" if they want to learn more about a product or service.
By Robert Williams • July 23, 2020 -
Retrieved from American Eagle Outfitters on July 22, 2020
American Eagle channels TikTok culture for virtually produced back-to-school campaign
Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.
By Peter Adams • July 22, 2020 -
Courtesy of Blippar
OnePlus hosts 1st all-AR launch event for new smartphone
Immersive tech company Blippar developed the 26-minute livestreamed event for the device maker, illustrating how AR can be used to supplant typical in-person presentations.
By Robert Williams • July 22, 2020 -
Courtesy of Coca-Cola
Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%
The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts.
By Robert Williams • July 22, 2020 -
Courtesy of Kia Motors America
Kia Motors gears up blockbuster-like video ad to flaunt vehicles
Hollywood-inspired "The Features Film" debuts as summer blockbusters are on hiatus due to the pandemic and suggests a return to more normal advertising.
By Dianna Christie • July 21, 2020 -
ijeab/Getty Images Plus via Getty Images
Back-to-school advertising activity drops 50% from last year, study says
As consumers continue to avoid in-store browsing, many back-to-school campaigns are moving to TV this year.
By Dianna Christie • July 21, 2020 -
Courtesy of Lexus
Lexus folds origami lessons into social media series
"Lexus Creates" urges people to participate in the creative process that underpins the brand's emphasis on craftsmanship.
By Robert Williams • July 20, 2020 -
John Hazard/Marketing Dive
Zoom's Q2 downloads jump past 300M, beating TikTok during pandemic
A direct result of the pandemic, the surge in popularity makes Zoom the third app in history to surpass 300 million downloads in a three-month period.
By Robert Williams • July 20, 2020 -
Retrieved from NBC on July 16, 2020
NBC spoofs its own ad pitch with '30 Rock' primetime special
Instead of a virtual presentation, NBCUniversal called in its roster of talent on Thursday night to reboot the sitcom and flaunt new ad offerings.
By Chris Kelly • July 17, 2020 -
Retrieved from Mondelēz International on July 17, 2020
Trident urges Instagram users to mix beats with #ChewTunes AR filter
The Mondelēz brand is collaborating with hip-hop star T-Pain on a sweepstakes to attend the Grammys.
By Robert Williams • July 17, 2020 -
Courtesy of Old Spice
Old Spice embraces shaggy quarantine hair with humorous videos, influencers
A new "Hats are Dumb. Hair is Awesome." campaign comes as many men have grown out their hair during pandemic-related barbershop closures.
By Dianna Christie • July 17, 2020 -
Retrieved from TikTok on May 27, 2020
Facebook, Snap take direct aim at TikTok amid threat of US ban
Facebook will roll out its TikTok-like feature called Reels on Instagram globally while Snap is testing a vertical swiping feature.
By Robert Williams • July 17, 2020 -
Retrieved from Audible on July 16, 2020
ColumnCampaign Trail: Audible responds to canceled summer trips with dreamy airline ads
Styled to mimic vintage creative, new spots by the Amazon-owned audiobook platform transport listeners to Mars, Hogwarts and Gilead.
By Natalie Black (Koltun) • July 17, 2020 -
Hollister enters shaky back-to-school period with campaign led by top TikTok talent
An effort featuring the D'Amelio sisters, Noah Pugliano and Bill Nye arrives amid uncertainty for both school reopenings and TikTok's future in the U.S.
By Peter Adams • July 16, 2020 -
Amazon opens livestreaming platform to influencers
Influencers can earn a commission on sale of products they feature in their video streams on Amazon Live.
By Robert Williams • July 16, 2020 -
Hulu tests self-service ad tool for small businesses
Hulu Ad Manager will let a company activate, manage and track a campaign for as little as $500.
By Robert Williams • July 16, 2020 -
Courtesy of Frito-Lay
Doritos kicks off football's return with UGC compilation ad
In its first ad since the pandemic hit, the Frito-Lay brand will splice together fan submissions in a video during NFL Sunday Night Football on Sept. 13.
By Dianna Christie • July 16, 2020 -
American Eagle launches 1st esports sponsorship with virtual event
Featuring influencers from gaming, sports and music, the event will be livestreamed from the Twitch channels for co-sponsors GameStop and Uproxx.
By Robert Williams • July 16, 2020 -
Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon
Users who view a specified amount of themed content each month will receive Amazon credits that can be put toward snacks.
By Peter Adams • July 15, 2020 -
Courtesy of Rubik’s Brand Ltd
Rubik's Cube sees 17M TikTok views with 40th anniversary campaign
Brand ambassadors have helped to push the #CubeAtHome hashtag as homebound consumers share videos of themselves trying to solve the puzzle.
By Robert Williams • July 15, 2020 -
Retrieved from YouTube on July 15, 2020
Samsonite's eBags brand boosts mobile shopping with AR
The online luggage retailer saw higher sales conversions from web visitors who engaged with its 3D and AR content.
By Robert Williams • July 15, 2020 -
Retrieved from Ace Metrix on July 15, 2020
NBA, Sprite find more reward than risk with BLM ads, study says
As more brands wade in with messaging related to the racial justice movement, new research shows ads can be empowering without being exploitative.
By Dianna Christie • July 15, 2020 -
Retrieved from National Geographic on July 15, 2020
Nat Geo transports Instagram users to AR Mt. Everest
Explorers can virtually dress as climbers and travel to the summit with 360-degree views, taking selfies along the way.
By Robert Williams • July 15, 2020
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