Wine brand trials new web-based AR tech designed for bottles and cans

With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.

By Robert Williams • Sept. 23, 2020

How Ryder's first ads about its supply chain business lifted lead volume 21%

CMO Karen Jones explained how a company best known for trucking tapped its in-house team for a campaign about a service that's become a household concern during the pandemic.

By Chris Kelly • Sept. 23, 2020

Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges

Google searches of "golf slice" are the highest they've been in seven years, inspiring the brand to launch a campaign as interest in the outdoor, socially distanced sport swells.

By Tatiana Walk-Morris • Sept. 23, 2020

Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok

Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.

By Robert Williams • Sept. 23, 2020

With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.

By Aaron Baar • Sept. 23, 2020

Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors

Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.

By Robert Williams • Sept. 23, 2020

WarnerMedia's Rooster Teeth offers AR experience for virtual fan event

The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.

By Robert Williams • Sept. 22, 2020

TikTok still faces uncertain future in US amid conflicting claims about deal

After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.

By Robert Williams • Sept. 22, 2020

General Mills reboots '80s cereal flavors with livestreamed event

The "Ultimate Saturday Morning Drive-In" is designed to connect with people who feel nostalgic for childhood and comfort foods during a stressful year.

By Robert Williams • Sept. 22, 2020

Foot Locker steps up outreach for sneakerheads via Google Slides hub

Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."

By Aaron Baar • Sept. 22, 2020

Harry's honors men who buck the norm in biggest ad campaign yet

While its anti-Big Razor messaging aligns with the brand's rhetoric, the effort differs in creative approach from past ads challenging traditional notions of masculinity.

By Natalie Black (Koltun) • Sept. 21, 2020

Hormel's record-setting virtual pizza party woos fans, benefits frontline workers

Along with entertaining fans at home with a giant Zoom chat and YouTube concert, the brand boosted charity efforts that benefit frontline workers and independent pizzerias.

By Tatiana Walk-Morris • Sept. 21, 2020

Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup

The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.

By Robert Williams • Sept. 21, 2020

How TikTok's uncertain future and COVID-19 are transforming influencer marketing

As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank. 

By Natalie Black (Koltun) • Sept. 21, 2020

Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat

As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.

By Robert Williams • Sept. 21, 2020

Bud Light spotlights Black-owned eateries in 'Thursday Night Football' ads

The initiative arrives as the dual crises of the pandemic and civil unrest due to racial injustice simultaneously take their toll on Black Americans.

By Robert Williams • Sept. 21, 2020

Samsung tests live video shopping to showcase new foldable phone

Interest in shoppable video streams has grown during the pandemic, which has kept brands from hosting flashy in-store events.

By Aaron Baar • Sept. 21, 2020

TikTok downloads banned as of Sunday, setting off new scramble in video app saga

The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend.

By Peter Adams • Updated Sept. 18, 2020

TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future

The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.

By Robert Williams • Sept. 18, 2020

Havas buys majority stake in Camp + King to expand digital creative network

The deal comes as agencies are positioning themselves for a new reality when digital and virtual strategies are more important.

By Robert Williams • Sept. 18, 2020

Henkel sponsors wellness web series distributed via blockchain

Teaming with an award-winning creator on content is one way the marketer of Persil and Purex addresses pandemic-related challenges.

By Aaron Baar • Sept. 18, 2020

Facebook plans to sell AR-equipped smart glasses from Ray-Ban

Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.

By Robert Williams • Sept. 17, 2020

Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds

As consumers adjust to a "new normal," an annual ranking of brand loyalty adds the most newcomers ever while some previous stalwarts disappear.

By Aaron Baar • Sept. 17, 2020

Google expands media-buying services as connected TV's importance grows

With the pandemic only compounding media buying's existing troubles, a potential opportunity has opened for digital platforms like Google to gain a stronger foothold.

By Robert Williams • Sept. 16, 2020

McDonald's app offers mock insurance to drive trial of new spicy McNuggets

The promotion that includes a 40-minute Instagram video of Anthony "Spice" Adams reflects the chain's focus on drive-thru, delivery and digital as it ramps up marketing spend.

By Robert Williams • Sept. 16, 2020