Video: Page 56
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Retrieved from Ace Metrix on July 15, 2020
NBA, Sprite find more reward than risk with BLM ads, study says
As more brands wade in with messaging related to the racial justice movement, new research shows ads can be empowering without being exploitative.
By Dianna Christie • July 15, 2020 -
Retrieved from National Geographic on July 15, 2020
Nat Geo transports Instagram users to AR Mt. Everest
Explorers can virtually dress as climbers and travel to the summit with 360-degree views, taking selfies along the way.
By Robert Williams • July 15, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Kraft Heinz
Country Time offers stimulus checks to closed lemonade stand owners
The Kraft Heinz brand builds on a history of supporting kids with lemonade stands at a time when the pandemic has undercut the summer tradition.
By Dianna Christie • July 15, 2020 -
ANA: Content marketing budgets jumped before pandemic
The percentage of advertisers expressing a "strong commitment" to content marketing doubled to 52% from 26% two years earlier.
By Robert Williams • July 15, 2020 -
Retrieved from Burger King on July 14, 2020
Burger King explains dangers of cow farts in video starring viral yodeling kid
An educational spot promotes new low-methane emission beef burgers from the chain that's steadily introduced more meatless options.
By Peter Adams • July 14, 2020 -
Courtesy of Perfect Corp.
Johnson & Johnson samples AR try-ons for colored contact lenses
Developed by Perfect Corp., the Acuvue feature is available for the first time in WeChat and Taobao mini programs.
By Robert Williams • July 14, 2020 -
How COVID-19 accelerated mobile trends in H1 2020
The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers.
July 13, 2020 -
Deep Dive
9 campaigns that show how mobile marketers pivoted in the pandemic during H1
The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels.
By Chris Kelly , Chantal Tode , Peter Adams • July 13, 2020 -
Retrieved from Travis Scott on April 27, 2020
Key mobile stats that define the 1st half of 2020
Campaigns, acquisitions, usage and results from the first six months, broken down by the numbers.
By Mobile Marketer • July 13, 2020 -
Retrieved from @Nike on Twitter on June 02, 2020
Key marketing stats that define the 1st half of 2020
Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.
By Marketing Dive • July 13, 2020 -
Retrieved from Procter & Gamble on June 11, 2020
Deep Dive9 pivotal campaigns that show how marketing transformed in H1
Rocked by disruption, marketers were pressed to address both a pandemic and racial injustice amid slashed budgets. Some efforts stood out with fresh creative, a hopeful tone or tangible action.
By Peter Adams , Chris Kelly , Chantal Tode • July 13, 2020 -
Wells Fargo asks workers to remove TikTok from phones amid security worries
The bank told employees to remove the social video app from company devices the same day Amazon publicly reversed a decision to ban it.
By Robert Williams • July 13, 2020 -
Retrieved from Clio Awards on July 13, 2020
Nike kicks up coloring book with AR sneakers
Readers can draw on diagrams of Air Max shoes and see a digital version of their creations hover above the page.
By Robert Williams • July 13, 2020 -
Esports revenue outlook gets another downgrade as pandemic halts live tournaments
Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.
By Peter Adams • July 10, 2020 -
Courtesy of Nike
Nike opens latest store concept: Nike Rise
The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.
By Cara Salpini • July 10, 2020 -
Retrieved from Truly Hard Seltzer on July 10, 2020
Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots
New colorful and upbeat creative suggests some brands are returning to more normal, non-coronavirus messaging.
By Dianna Christie • July 10, 2020 -
Courtesy of General Mills
Yoplait streams DIY craft series with Instagram influencers
The General Mills brand's "Oui Heritage Workshop" is a four-part series to promote the release of glass packaging that doubles as crafting material.
By Robert Williams • July 10, 2020 -
Cara Salpini/Marketing Dive
How COVID-19 boosted QVC, HSN and livestreaming
As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming.
By Tatiana Walk-Morris • July 9, 2020 -
Courtesy of Tampax
Tampax taps Amy Schumer for 'edu-tainment' videos about periods
The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs."
By Dianna Christie • July 9, 2020 -
Retrieved from JanSport on July 09, 2020
JanSport's #LightenTheLoad push supports Gen Z mental health
Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.
By Robert Williams • July 9, 2020 -
Courtesy of Anheuser-Busch
Stella Artois' dreamy new spot embraces summer personas
The campaign includes a TripAdvisor partnership offering staycation giveaways for people to rediscover their local cities.
By Dianna Christie • July 9, 2020 -
Courtesy of Zaxby's
Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal
The fast casual chain's sponsorship will give fans a chance to play against the professional gamer in upcoming livestreams.
By Robert Williams • July 8, 2020 -
Retrieved from Rubbermaid on July 08, 2020
Rubbermaid livestreams Instagram cooking show with Katherine Schwarzenegger
"Brilliance Prep School" aligns with the helpful tone that many brands have adopted to show how their products are more essential during the pandemic.
By Robert Williams • July 8, 2020 -
Retrieved from Tinuiti on July 08, 2020
E.l.f. boosts ad recall 60% with social video campaign
The beauty brand's "e.l.f.ing Amazing" effort generated 31 million video views in 90 days after touching on every part of the purchase funnel.
By Robert Williams • July 8, 2020 -
WPP's GroupM launches multicultural marketplace with 300 vetted publishers
By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers.
By Dianna Christie • July 8, 2020
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