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'Surprised' emotions in video ads drive conversions during pandemic, study says
Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products.
By Robert Williams • July 7, 2020 -
Courtesy of Activia
Activia uncaps fresh brand image with diverse campaign on gut health
A new direction for the Danone brand targeting millennials and Gen Z comes as Google searches for digestive health spiked 400% in the past few years.
By Dianna Christie • July 7, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Pokemon Go
'Pokémon Go' touts virtual event in Rian Johnson-directed ad
A new 30-second spot promotes this month's Pokémon Go Fest, which has sold 700,000 tickets to fans from more than 110 countries.
By Robert Williams • July 7, 2020 -
Permission granted by Frito-Lay
Ads for purpose, product topped Q2's most empowering ranking
Frito-Lay and Tide generated emotional responses from viewers around when the pandemic kicked into full force, Ace Metrix found.
By Dianna Christie • July 6, 2020 -
Courtesy of Ford
Ford's Bronco lineup returns with custom video play across Disney networks
The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu.
By Robert Williams • July 6, 2020 -
Courtesy of Walmart
Walmart hosts virtual summer camp, drive-in movies to keep families entertained
Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.
By Dianna Christie • July 6, 2020 -
Courtesy of Mattel
Mattel's Uno challenges players to share their game personalities on TikTok, Instagram
An influencer-driven effort from the card game brand focuses on different player mindsets, such as "sore loser" or "dodgy dealer."
By Robert Williams • July 6, 2020 -
Courtesy of Burberry
Burberry releases surfer video game for summer fashions
"B Surf" is a multiplayer game with characters dressed in the luxury label's clothing.
By Robert Williams • July 2, 2020 -
Report: Nike drops digital media agency Razorfish
The athletic-gear brand could be taking its digital media responsibilities in-house as it plans to double down on digital.
By Dianna Christie • July 2, 2020 -
Courtesy of Pringles
Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest
Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.
By Robert Williams • July 2, 2020 -
Courtesy of Coca-Cola
Coca-Cola encourages shared meals in 1st ad since pandemic pause
New creative comes one month after the beverage giant pledged to shift its digital strategy away from social media and toward real-time content.
By Dianna Christie • July 2, 2020 -
Courtesy of New Balance
New Balance celebrates soccer subcultures in YouTube docuseries
The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.
By Dianna Christie • July 1, 2020 -
Courtesy of Jersey Mike's
Jersey Mike's unlocks Aaron Judge videos with scannable codes
Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder.
By Robert Williams • July 1, 2020 -
Retrieved from Goodr on July 01, 2020
Goodr boosts conversions 32% with AR try-on for sunglasses
The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions.
By Robert Williams • July 1, 2020 -
Google buys smart glasses startup North for 'ambient computing'
After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers.
By Robert Williams • July 1, 2020 -
Lululemon snaps up at-home workout platform Mirror for $500M
Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.
By Daphne Howland • June 30, 2020 -
Courtesy of Papa John's
Papa John's promotes Shaq-inspired XL pizza with Snapchat lens
Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.
By Robert Williams • June 30, 2020 -
Amazon's brand value tops $400B, while TikTok debuts on top 100
Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.
By Dianna Christie • June 30, 2020 -
Courtesy of Snap
Gucci unveils 1st global shoe try-on in Snapchat
The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.
By Robert Williams • June 30, 2020 -
Beverage makers disproportionately market sugary beverages to Black, Hispanic youth
Total sugary drink advertising expenditures increased 41% in 2018 as compared to 2013, according to a study from the Rudd Center for Food Policy & Obesity at the University of Connecticut.
By Dianna Christie • June 29, 2020 -
Courtesy of Moe's Southwest Grill
Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok
The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.
By Robert Williams • June 29, 2020 -
YouTube tests short videos as TikTok threat grows
The video-sharing platform is testing an app feature that lets people record and share 15-second videos.
By Robert Williams • June 26, 2020 -
Retrieved from YouTube on June 26, 2020
Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'
While the ad promotes following safety regulations, it comes as coronavirus cases continue to rise across the country, and could be perceived as tone deaf.
By Dianna Christie • June 26, 2020 -
Courtesy of SGB Media
Bollé unleashes sunglass try-on experience on Instagram
The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.
By Robert Williams • June 26, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event
For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.
By Robert Williams • June 25, 2020
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