Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad

With the world slowly reemerging from the pandemic, values of connection depicted in "Forever Now" have crystallized for many consumers.

By Natalie Black (Koltun) • June 5, 2020

Reports: Quibi cuts senior executive pay by 10%

CEO Meg Whitman and chairman Jeffrey Katzenberg agreed to a 10% cut in their pay, according to a staff memo cited by The Hollywood Reporter.

By Robert Williams • June 4, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

McDonald's names victims of police brutality, racist violence in new ad

The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP.

By Dianna Christie • June 4, 2020

66% of marketers expect to increase programmatic ad spending, survey finds

New research points to how programmatic may gain further steam in the months ahead as lockdowns ease and brands return to marketing.

By Dianna Christie • June 4, 2020

Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study

While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes.

By Dianna Christie , Natalie Black (Koltun) • June 3, 2020

Lowe's launches mobile video tool geared toward professionals

Targeting its pro clientele, the home improvement retailer introduced "Lowe's for Pros JobSIGHT," which allows them to virtually serve customers.

By Tatiana Walk-Morris • June 2, 2020

1-800-Flowers CMO on how to fertilize connections as consumer needs change

Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.

By Dianna Christie • June 2, 2020

Product ads are top performers among non-COVID-19 spots, study finds

Consumers are feeling more emotionally connected to ads for products that can improve domestic life while spending more time at home.

By Dianna Christie • June 2, 2020

Facebook's Venue makes live TV events more social, starting with NASCAR

The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.

By Robert Williams • June 1, 2020

Nike calls on America to confront racism in new video

The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.

By Dianna Christie • June 1, 2020

Mobile data surges 75% amid jump in video streaming

Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.

By Robert Williams • May 29, 2020

Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow

Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.

By Peter Adams • May 29, 2020

Fruit by the Foot hosts speed-eating challenge on YouTube Live

The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.

By Robert Williams • May 29, 2020

TikTok streams educational videos for homebound viewers

A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.

By Robert Williams • May 29, 2020

What marketers can learn from media coverage of COVID-19

By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack.

By Ben Lack • May 29, 2020

DoorDash immerses Snapchat users in AR restaurants

Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.

By Robert Williams • May 29, 2020

Dunkin' declares support for The Donut Party in nod to election year

A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.

By Dianna Christie • Updated June 3, 2020

Record digital ad revenue preceded slowest quarter in a decade, IAB finds

With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.

By Natalie Black (Koltun) • May 29, 2020

Instagram IGTV video ads arrive as part of monetization push for influencers

Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.

By Robert Williams • May 28, 2020

Hyundai hits the road with 4-part series on Tastemade

Featuring the carmaker's SUV line, episodes of "The Un-Adventurers" tell the story of a person who leaves their home state for the first time to embark on a road trip.

By Robert Williams • May 28, 2020

WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount

A push for flexibility from blue-chip advertisers comes as the mobile platform tries to correct course, including by opening casting to TVs.

By Peter Adams • May 27, 2020

TikTok sees 10x surge in April with in-app revenue of $78M

The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.

By Robert Williams • May 27, 2020

Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."

By Dianna Christie • May 27, 2020

Where ad spending is thriving during COVID-19, including a few surprises

Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?

By Shane Schick • May 27, 2020

Scandit secures $80M in funding as COVID-19 drives demand for contactless mobile tech

Areas like click-and-collect are booming, pushing retailers and supply chain companies to invest in tech that can meet the demand in a safe manner.

By Peter Adams • May 26, 2020