Secret's Golden Globe spot extends female empowerment theme with original music

The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.

By Dianna Christie • Jan. 6, 2020

TikTok Q4 revenue quadruples to $50M, Apptopia estimates

The gain trumps in-app purchases from the prior quarter, when the app generated about $20 million.

By Robert Williams • Jan. 6, 2020

5 trends that will move mobile marketing in 2020

2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.

By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020

7 trends that show 2020 will be a make-or-break year for marketers

Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020

Cadent acquires 4Info to beef up cross-screen targeting

Ad-tech consolidation continues as the CTV and OTT space heats up. 

By Dianna Christie • Jan. 3, 2020

Atkins extends Rob Lowe deal with 'Any Questions?' series

A video campaign answers user-submitted queries and aims to attract New Year's resolution dieters.

By Dianna Christie • Jan. 3, 2020

Pepsi uncaps 1st permanent US tagline in 2 decades

"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.

By Peter Adams • Jan. 2, 2020

Volkswagen bids farewell to Beetle with #TheLastMile campaign

An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.

By Robert Williams • Jan. 2, 2020

Booking.com campaign pushes New Year's resolution-themed travel

The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.

By Dianna Christie • Jan. 2, 2020

Miller64 taps into Dry January trend to win over millennials

The low-calorie, low-alcohol brew pushes a "Dry-ish January" with "Succession" actor Nicholas Braun.

By Dianna Christie • Jan. 2, 2020

Mobile games sparked 60% of 2019 global game revenue, study finds

Separate research found consumer spending on mobile games rose 8% to $210 million on Christmas Day.

By Robert Williams • Jan. 2, 2020

Honda's Rose Parade float springs to life in Snapchat AR

Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.

By Robert Williams • Dec. 30, 2019

Mucinex, Delsym tell holiday tales in animated social video ads

The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.

By Robert Williams • Dec. 23, 2019

NFL's audience on Twitch livestream rises 45% from last year

Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.

By Robert Williams • Dec. 23, 2019

Facebook quietly bought a startup to bring live video shopping to Marketplace

Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.

By Peter Adams • Dec. 20, 2019

L'Oréal's Garnier blends hair color try-ons with Google Lens

Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.

By Robert Williams • Dec. 20, 2019

Study: 94% of free mobile games have in-game ads as developers fortify strategies

Concerns that ads degrade the user experience continue to ebb amid growing acceptance among hardcore gamers, not just casual ones.

By Robert Williams • Dec. 20, 2019

Coke, McDonald's logos deliver AR content via Snapchat Scan

First launched in April, the visual search feature is being piloted by two major marketers.

By Robert Williams • Dec. 20, 2019

Campaign Trail: LVMH label Loewe defies Christmas cliches in quirky holiday spot

The luxury line​ merged stop-motion animation and live action shots for a fantastical campaign that evokes an "Alice in Wonderland" charm.

By Natalie Black (Koltun) • Dec. 20, 2019

Budweiser resurrects classic 'Whassup' ad on Instagram Stories

To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."

By Dianna Christie • Dec. 20, 2019

Rubicon Project, Telaria complete merger to seize on booming CTV space

The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.

By Peter Adams • Updated April 1, 2020

Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson

The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."

By Dianna Christie • Dec. 19, 2019

Winter wonderland: Giant Food Stores pilots augmented reality game

The program, called Snowflake Search, lets kids and adults find hidden characters throughout the store and collect reward points along the way.

By Krishna Thakker • Dec. 19, 2019

Coke leverages Google's search data to prove the holiday spirit grows stronger

A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.

By Peter Adams • Dec. 18, 2019

Universal Music releases dual-phone video for Post Malone on Spotify

The vertical videos for the song "Circles" are divided into two parts that are synchronized to show a continual story when phones are placed side by side.

By Robert Williams • Dec. 18, 2019