Niantic aims to create the 'anti-Amazon' with more location-based AR for small businesses

The "Pokemon Go" maker next month will pilot a program that lets businesses sponsor locations in immersive mobile games that get users out of the house. 

By Robert Williams • Nov. 8, 2019

Campaign Trail: Is clear a color? Why Xerox is igniting the debate

Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color.

By Natalie Black (Koltun) • Nov. 8, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Sally Beauty expands AI try-on tech to 500 stores

The ColorView tool, which lets users virtually sample hair and makeup colors, will also be available on the retailer's app.

By Lisa Rowan • Nov. 7, 2019

Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands

A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.

By Peter Adams • Nov. 7, 2019

LG Mobile taps Instagram influencers for 'Colors Of Life' promotion

The tech company brought together 65 creators to share experiences like hot air ballooning and showcase new smartphone features.

By Robert Williams • Nov. 7, 2019

Kohl's lets Snapchatters virtually window shop through AR portal

An immersive "New Gifts at Every Turn" experience showcases exclusive merchandise around the holidays.

By Robert Williams • Nov. 7, 2019

Kroger looks to transform with 'Fresh for Everyone' campaign

The grocer's rebrand features a fresh logo, inclusive messaging and ads on TV, billboards, social media and audio streaming platforms.

By Jessica Dumont • Nov. 6, 2019

Coke brings cartoon polar bears to life with AR-activated cans

In the brand's first large-scale augmented reality activation, scanning Coca-Cola cans and bottles unlocks several holiday-themed experiences.

By Robert Williams • Nov. 6, 2019

Shopping ads land on YouTube, reflecting video's role for consumers

As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.

By Dianna Christe • Nov. 6, 2019

Travel Texas boosts tourist visits 25% with 360-degree mobile ads

Ads from the tourist agency saw engagement rates 4.5 times the average for a mobile interstitial.

By Robert Williams • Nov. 6, 2019

Panera cooks up mobile-only AR ads that let viewers play with their food

The unit intends to bring more transparency to menu offerings by breaking down nutritional facts and ingredients.

By Peter Adams • Nov. 5, 2019

EMarketer: CTV media spending will soar 38% to $7B this year

Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.

By Robert Williams • Nov. 5, 2019

Toys 'R' Us Canada guides Snapchatters through maple leaf portal into virtual store

The toy retailer is integrating its holiday catalog with Snapchat's AR features to showcase gifts.

By Robert Williams • Nov. 5, 2019

Johnnie Walker adds 'sensorial dynamism' to visual identity

The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.

By Barry Levine • Nov. 5, 2019

Axe debuts gaming-themed campaign for 'League of Legends' showdown

"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.

By Barry Levine • Nov. 5, 2019

Burger King boosts 'Call of Duty' Twitch event with Grubhub delivery

Inspired by the Burger Town restaurant that appears in the hit video game, the fast food chain is offering free delivery from Grubhub.

By Robert Williams • Nov. 5, 2019

UK retailer Selfridges breaks holiday marketing tradition with edgy short film

"Future Fantasy" aims to contrast with typically sweet seasonal efforts and features ambassadors like the Cambridge Analytica whistleblower.

By Peter Adams • Nov. 4, 2019

Betabrand begins livestreaming product drops

The online retailer now lets customers comment and react to its latest styles while they shop.

By Robert Williams • Nov. 4, 2019

TikTok helps brands join in by integrating third-party apps

Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.

By Robert Williams • Nov. 4, 2019

No, the future of streaming is not bundled

A flurry of platform launches coupled with murmurs of ad-supported content have some experts speculating that the future looks a lot like the cable bundling past, writes Branded Entertainment Network's Ricky Ray Butler.

By Ricky Ray Butler • Nov. 4, 2019

Comic Dive: Halloween Hangover

Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.

By John Hazard • Nov. 1, 2019

Mobile brand hubs, audio identities will power 2020 trends, report says

Some brands are dabbling with sonic logos, branded podcasts and audio AR to connect with consumers who increasingly use voice-based platforms.

By Robert Williams • Nov. 1, 2019

United Airlines, Airbnb drive interaction with YouTube's direct-response ads

A new ranking of the top direct-response video ads on YouTube reveals that the travel industry saw the highest engagement, with three travel brands featured.

By Robert Williams • Nov. 1, 2019

Trustpilot's first consumer campaign features drag performer Honey Davenport

The effort leans into the divisiveness in American culture and shows how people are united by the desire to review the businesses they interact with.

By Barry Levine • Nov. 1, 2019

Haribo debuts all-gummy video series for IGTV 'micro-bingers'

Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.

By Robert Williams • Nov. 1, 2019