Video: Page 81


  • Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners

    A holiday campaign with Usain Bolt​ and Allyson Felix​ challenges consumers to download the Scan & Go app and make their own shopping trips​. 

    By Dianna Christe • Nov. 20, 2019
  • Jostens debuts NFC-enabled class rings for school champions

    The Champ DX Championship Ring preserves videos and photos that can be accessed via a free mobile app developed with Galatea.

    By Nov. 20, 2019
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • EBay pioneers Verizon Media's shoppable video ads

    The online marketplace aims to help men shop with its "Guy's Guide to Nailing the Holidays."

    By Nov. 20, 2019
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    eyecandylab
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    Adidas' AR activation drops shoppers into a trash-filled virtual ocean

    Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.

    By Nov. 20, 2019
  • Deep Dive

    Ad-free engagement: Is organic virality a quest or a happy accident?

    Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.

    By Shane Schick • Nov. 20, 2019
  • Beef industry brings 2-hour sizzling meat video to the big screen

    Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.

    By Barry Levine • Nov. 19, 2019
  • Snapchat's Discover tab extends ads up to 3 minutes

    Xfinity and Nissan tested the new longer format that is unskippable ​in the first six seconds and then switches to being skippable for the rest.

    By Nov. 19, 2019
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    Dick's Sporting Goods
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    Dick's Sporting Goods brings gear to life in CGI holiday spot

    Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.

    By Barry Levine • Nov. 19, 2019
  • TikTok craze continues as app surpasses 1.5B global downloads

    Sensor Tower found worldwide in-app user spending hit $175 million, with the U.S. being the second largest revenue market.

    By Nov. 18, 2019
  • YouTube readies beauty influencer contest series with James Charles

    Reality show competitions are another sign of YouTube's strategy shift to original, personality-driven content.

    By Nov. 18, 2019
  • Aveda taps AI for virtual hair color sampling

    The Estée Lauder brand's mobile experience features 64 hair colors and a "color melt" effect for another 30 shades.

    By Nov. 18, 2019
  • Saks creates multichannel experience for 'Frozen 2' holiday windows

    The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

    By Dianna Christe • Nov. 18, 2019
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    Adobe
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    TikTok opens door to social commerce with test of shoppable video links

    Footage shows how links embedded in posts can go directly to an influencer's curated Amazon page.

    By Nov. 15, 2019
  • Amazon tops list of most valuable US brands at record $335B, new ranking says

    The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.

    By Nov. 15, 2019
  • Toyota tracks TV ads' impact on searches to optimize performance

    The idea is that searches are one of the strongest indicators of purchase intent and, if tracked alongside TV ads, can signal their impact.

    By Barry Levine • Nov. 14, 2019
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    Snap
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    Gucci's holiday campaign opens a Snapchat portal to a virtual beach

    However, it doesn't appear that the mobile experience lets users further inspect product details or make direct purchases.

    By Nov. 13, 2019
  • Mobile video ad inventory jumps 31% as viewership grows, study says

    Growth in mobile ad monetization will stem from more user time spent with formats like video in the next 18 months.

    By Nov. 13, 2019
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    Meow Mix
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    Meow Mix remixes iconic jingle for music streaming era

    Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads. 

    By Nov. 13, 2019
  • Bloomberg: Instagram to cover creators' IGTV production costs

    In another sign that the video hub has failed to gain major traction, Instagram looks to woo creators as long as they avoid politics, social issues and elections.

    By Nov. 12, 2019
  • Mixed reality apps will quintuple ad revenue to $11B by 2024, study says

    Downloads of mixed reality apps will triple from 3 billion this year to a total of 10 billion by 2024, Juniper Research forecast.

    By Nov. 12, 2019
  • Deep Dive

    5 marketing misfires from 2019 that show brand vulnerability is growing

    Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.

    By Nov. 12, 2019
  • P&G, Walmart, Google top list of multicultural ads driving purchase intent

    The first analysis to apply a new ​ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.

    By Dianna Christe • Nov. 11, 2019
  • Dole serves native content as sponsor of Taste of Home's new baking site

    With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.

    By Dianna Christe • Nov. 11, 2019
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    Peter Adams for Marketing Dive
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    TikTok further opens to outside ad tech with Yandex partnership

    Known as "Russia's Google," Yandex will help advertisers reach TikTok users in the country via video ads with audio and interactive elements.

    By Nov. 11, 2019
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    Aeropostale
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    Aéropostale's 'Oneness' campaign celebrates unity with real people

    Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.

    By Barry Levine • Nov. 8, 2019