Omnicom's patent-pending software ties earned media to sales

OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales.

By Robert Williams • Jan. 22, 2021

Coca-Cola kicks off massive agency review to 'fundamentally transform' its marketing

Promising a "complete redesign" of its agency models, the beverage giant is looking to optimize investments that totaled more than $4 billion in 2019.

By Chris Kelly • Dec. 10, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

ANA: Gender diversity in ad industry improves, while ethnic inclusion stalls

The percentage of female CMOs grew to 52% this year from 47% last year, while ethnic diversity changed little despite renewed calls for inclusion.

By Robert Williams • Nov. 18, 2020