Ad-Lib.io expands automation's role in delivering relevant digital creative at scale

With its update, the creative management platform streamlines how agencies at Omnicom, WPP and Publicis Groupe can leverage intelligent automation to meet the needs of big advertisers. 

By Chris Kelly • June 21, 2021

Magna partners with Black-owned airport network ReachTV as travel returns

The Nielsen-rated OTT platform, which commands nearly 2,500 screens, was part of the agency's first Equity Upfront earlier this year.

By Peter Adams • June 21, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

How Sweetgreen's in-house agency helps deliver healthy messages

Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy.

By Chris Kelly • June 21, 2021

Essence taps new Google AI tool to streamline data science behind media planning

GroupM-owned Essence dished on how Vertex AI enables greater agility and replicability for well-performing models.

By Peter Adams • June 14, 2021

General Mills, Mars, Target among brands committed to GroupM's Black-owned media initiative

Less than a month after the initiative's launch, 20 clients have already pledged to spend at least 2% of their annual media budgets on Black-owned media.

By Chris Kelly • June 14, 2021

Magna creates role to advocate for responsible media marketplace

Elijah Harris will take on the position after developing a tool to assess the impact of harmful content and create benchmarks for platform responsibility.

By Natalie Black (Koltun) • June 7, 2021

The Atlantic spins off agency Atlantic 57, rebrands it as Long Dash

By breaking away from its longtime publisher, the creative consultancy hopes to quickly scale up with its "journalistic approach" to building brands.

By Asa Hiken • Updated June 7, 2021

Martin Sorrell on how S4 Capital is disrupting the legacy agency model

Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing pandemic challenges.

By Chris Kelly • June 7, 2021

Endeavor's 160over90 backs inclusivity focused agency co-founded by Michael B. Jordan

A partnership with Obsidianworks is the latest in a rush of agency moves focused on improving adland's diversity, equity and inclusion.

By Peter Adams • June 7, 2021

Droga5 expands global reach with new Japan site, offices in Brazil and China to follow

The Accenture-owned creative agency is back to growing after significant U.S. layoffs last fall.

By Chris Kelly • May 24, 2021

Celeb-backed agencies are ready for their close-ups

Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanity projects.

By Aaron Baar • May 24, 2021

Omnicom data unit taps InfoSum tech to expand clean room capabilities

InfoSum's solution will be integrated into the Omni platform, allowing clients to pair first-party assets with a greater number of data sources.

By Peter Adams • May 24, 2021

Häagen-Dazs' CMO details how a rebranding ties to the company's diversity goals

Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright.

By Chris Kelly • May 19, 2021

VMLY&R launches inclusion-focused consultancy to support brand DEI efforts

With its Inclusion Experience Practice, the WPP agency offers another way forward for clients looking to build racial equity within their organizations.

By Chris Kelly • May 17, 2021

Chief creative officer role proliferates inside brands. Are agencies losing out?

Appointing a CCO could mean smaller budgets for outside services providers, but companies pushing creative directorship internally have risks to consider.

By Peter Adams • May 17, 2021

Reddit sets up in-house creative agency KarmaLab to scale ad business

The full-service shop builds on recent marketing initiatives, including a deal with Omnicom and the platform's acquisition of TikTok rival Dubsmash.

By Peter Adams • May 17, 2021

GroupM starts inclusion program to boost Black-owned media

With a new pledge, WPP's investment arm will urge advertisers to spend at least 2% of their total yearly media budgets on Black-owned media outlets.

By Robert Williams • May 11, 2021

Hyundai names first African American AOR amid increased demands for diversity

Maryland's Culture Brands will have a large remit as the automaker seeks to reach and engage African American audiences more effectively. 

By Chris Kelly • May 10, 2021

Inside BBDO's plan to boost underrepresented creators in ad world

With the BBDO Studios Collective, the agency seeks to elevate diverse creators looking to break into advertising with mentorship and opportunities.

By Chris Kelly • May 10, 2021

WPP taps Microsoft for virtual production platform, signaling hybrid working models will endure

Supported by Azure, Cloud Studio will help the agency group cut down on traditional studio work as part of its efforts to improve sustainability. 

By Peter Adams • May 10, 2021

IPG pledges to spend 5% on Black-owned media by 2023

A new commitment comes two months after the agency hosted the first Equity Upfront to showcase Black-focused media outlets.

By Robert Williams • May 10, 2021

IPG's efforts to pair data with media, e-commerce gain momentum

The agency holding company forecasts full-year organic growth of 5% to 6% as the ad industry and economy at large continue to recover from the pandemic.

By Chris Kelly • May 3, 2021

WPP bets on first-party data services with Choreograph launch

A new division combines data units from GroupM and Wunderman Thompson and is already working with Walgreens Boots Alliance.

By Peter Adams • May 3, 2021

Digital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing

The NewFronts presentations are all-virtual for the second year, but some media buyers don't miss the often hectic in-person event and are excited about innovations in areas like e-commerce.

By Peter Adams • May 3, 2021

Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B

First announced in April and now completed, the transaction squares with how Bain Capital has been looking to ramp up Kantar's data-driven transformation.

By Peter Adams • Updated July 6, 2021