Agencies: Page
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Courtesy of Vizio
Vizio secures $100M in upfront commitments amid shift to CTV
Six major agency holding companies made enterprise-level buys, while the smart TV maker's direct ad business tripled average revenue per advertiser.
By Chris Kelly • Aug. 30, 2021 -
Mark Wilson via Getty Images
82% of advertisers apply brand values to media spending decisions, survey finds
More than half of advertisers will change how and where they spend media budgets to defund disinformation, and 59% will downgrade a media partner based on trust factors.
By Chris Kelly • Aug. 23, 2021 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Sam Wasson via Getty Images
Deep DiveCan agencies adapt as the future of work takes shape?
Attracting and retaining talent has been complicated by the shift to remote work and demands for better work-life balance, forcing agencies to be more flexible.
By Chris Kelly • Aug. 23, 2021 -
Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech
In the two years since Accenture acquired Droga5, agency rivals focused more on consultative services that have served them well during the pandemic.
By Peter Adams • Aug. 23, 2021 -
Sean Gallup via Getty Images
Dentsu returns to growth as refitting customer experiences remains big opportunity
After seeing a revenue decline in Q1, the holding company's organic growth rate rebounded but still lags behind rival agency groups.
By Chris Kelly • Aug. 16, 2021 -
Permission granted by Taco Bell
Why winning brands like Taco Bell still look to agencies for help on culture
Mature companies face steeper challenges to growth and could need third-party expertise to connect with new audiences and pop on emerging platforms.
By Peter Adams • Aug. 16, 2021 -
Al Bello via Getty Images
Walmart hands US media duties to Publicis as it ramps up omnichannel focus
Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner.
By Peter Adams • Aug. 13, 2021 -
Courtesy of WPP
WPP posts 19% growth as clients continue 'fundamental shift' toward digital
Raising guidance for the year, CEO Mark Read said there are "good-sized opportunities" for acquisitions in areas like e-commerce, marketing technology and data.
By Peter Adams • Aug. 9, 2021 -
Permission granted by Alexander Mann Solutions
Local media agencies poised to be key part of accelerating digital ad market
Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services.
By Chris Kelly • Aug. 9, 2021 -
Courtesy of Taco Bell
Taco Bell taps Cashmere as first culture agency of record
The appointment comes as social and technological changes, plus younger consumers' growing impact on culture, have made fluency in "social nuance" a must-have for brands.
By Chris Kelly • Aug. 9, 2021 -
Permission granted by Publicis Groupe US
TikTok to help Publicis clients drive social commerce in new partnership
Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.
By Peter Adams • Aug. 3, 2021 -
Sean Gallup via Getty Images
IPG becomes first holding company to act as closed operator for Unified ID
UID2 continues to emerge as a key part of a cookieless future as IPG joins Publicis Groupe and Omnicom in supporting the technology.
By Chris Kelly • Aug. 2, 2021 -
Alex Wong via Getty Images
How agency holding groups could sustain newfound momentum in H2
On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow.
By Peter Adams • Aug. 2, 2021 -
Courtesy of Tinuiti
Tinuiti beefs up CTV, OTT offering with Bliss Point Media buy
With its second acquisition this year, the performance marketing agency adds a company that uses machine learning to measure and optimize performance for brands including Instacart and Square.
By Chris Kelly • July 26, 2021 -
David McNew via Getty Images
Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound
Replenished war chests could lead to more dealmaking in the second half as the category continues its shift to digital- and data-oriented services.
By Peter Adams • July 26, 2021 -
Patrick Lux via Getty Images
Mediaocean to buy ad server Flashtalking in boost to its omnichannel push
A year after its 4C Insights buy, the advertising software firm looks to provide marketers with a neutral alternative to Big Tech ad platforms.
By Chris Kelly • July 19, 2021 -
Courtesy of Domino's Pizza
NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap?
Bespoke new services from shops like Vaynermedia represent big rolls of the dice on a space that's already seeing some of its initial media fervor cool.
By Peter Adams • July 19, 2021 -
Publicis goes all in on retail media with CitrusAd buy
The SaaS platform, whose clients include Macy's and Lowe's, will integrate with Epsilon as Publicis pushes harder on services centered around first-party data.
By Peter Adams • July 19, 2021 -
Retrieved from LiveArea, A Merkle Company on July 08, 2021
Dentsu buys LiveArea in $250M bet on Merkle's commerce expansion
The deal aligns with the agency group's larger ambition to generate 50% of revenue from customer transformation and technology services.
By Peter Adams • July 12, 2021 -
Courtesy of Valtech
Why a creative veteran is bullish on next-generation customer experiences
Following a decade at award-winning shop R/GA, David DeCheser recently became Valtech's first senior vice president, executive creative director for North America.
By Chris Kelly • July 12, 2021 -
Dean Mouhtaropoulos via Getty Images
50% of agencies outsource data amid persistent uniqueness, validity concerns
Nearly two-thirds of agencies said leveraging data is a critical business imperative, per a survey commissioned by Stirista.
By Chris Kelly • July 12, 2021 -
Tomohiro Ohsumi via Getty Images
Horizon Media embeds behavioral science with brand strategy via new team
The largest independent media agency in the U.S. hired strategist and social scientist Steve Grant to lead its new human intelligence push.
By Chris Kelly • June 28, 2021 -
Fair use
MNTN acquires Ryan Reynold's Maximum Effort in bid to wed media, creative
While the two come from different backgrounds, both share a focus on "simplicity and speed" and look to disrupt traditional TV advertising.
By Peter Adams • June 28, 2021 -
Courtesy of AB InBev
How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies
The internal shop, which just secured its first Grand Prix win at Cannes Lions, is able to jump on fast-moving trends due to clear strategic mandates, global vice president Tracy Stallard said.
By Peter Adams • June 28, 2021 -
Courtesy of ATTN:
Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy
Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform.
By Peter Adams • June 24, 2021
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