DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

By Peter Adams • Nov. 15, 2021

3 tips on building an in-house agency — from a company that's been at it for years

It's important to create a practical framework and let the creativity flow from that, writes Chris Tobey, GoDaddy's vice president of creative and design.

By Chris Tobey • Nov. 11, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Institutionalizing change: What's ahead for agencies in 2022

Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on fronts like staffing, digital media and the metaverse.

By Aaron Baar • Nov. 8, 2021

Coca-Cola names WPP global marketing partner

In a deal the partners call "unprecedented" in scope, WPP will execute Coke's new integrated agency model while Dentsu and others will provide complementary work.

By Chris Kelly • Nov. 8, 2021

KFC reportedly will drop longtime agency Wieden + Kennedy as marketing shakeup continues

After putting its creative and media business up for review in September, the QSR chain — and incoming CMO Nick Chavez — will look for new partners.

By Chris Kelly • Nov. 4, 2021

Why agencies remain primed for growth despite Q4's steep challenges

Supply chain chaos has yet to meaningfully impact bottom lines as brands place longer-term bets on areas like e-commerce and data.

By Peter Adams • Nov. 1, 2021

How Omnicom is taking inclusivity beyond the mood board to the boardroom

The holding company's journey to boost DEI is helping to level the media selection playing field for diverse creators.

By Chris Kelly • Oct. 25, 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time.

By Aaron Baar • Oct. 18, 2021

Stellantis taps Black-owned agency to shore up multicultural marketing

Detroit-based Ignition Media Group will serve as a "sounding board" on DEI efforts for the automaker behind brands including Chrysler, Dodge and Jeep.

By Chris Kelly • Oct. 18, 2021

Stagwell's Mark Penn on post-merger growth and holding on to holiday optimism

A differentiator for the group is a global affiliate program that aims to reach 50 partners by year's end — and could serve as an on-ramp for future acquisitions.

By Peter Adams • Updated Oct. 14, 2021

Omnicom acquires Jump 450 to build out performance marketing offering

The shop will serve as the foundation for a new platform and business unit within OMG while preserving its current management.

By Peter Adams • Oct. 11, 2021

Dentsu launches bespoke gaming solution to help brands navigate booming category

The specialty offering has a range of services, from IP development to in-game advertising, as marketers look to engage an audience of billions.

By Peter Adams • Oct. 4, 2021

IPG's new identity solution works across open web, walled gardens

Already live with clients across a range of verticals, Kinesso Intelligent Identity promises a privacy-first approach and up to a 20% increase in campaign reach.

By Chris Kelly • Oct. 4, 2021

Will Nielsen's MRC troubles be a turning point for cross-channel ratings?

The pandemic may be the stated reason for Nielsen's disaccreditation, but industry concerns over audience measurement were bubbling to the surface long before.

By Aaron Baar • Oct. 4, 2021

WPP, Snap establish AR Lab focused on linking augmented reality with commerce

As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app.

By Peter Adams • Sept. 30, 2021

AVOD opportunity awaits — with the right user experience

As viewers start to feel overwhelmed by paid streaming options, their appetite is growing for receiving free content in exchange for watching ads.

By Aaron Baar • Sept. 27, 2021

IPG adopts analytics tool to measure TV, streaming diversity benchmarks

Gracenote Inclusion Analytics, a division of Nielsen, can quantify the visibility of different identities among cast members, as well as the makeup of viewers.

By Peter Adams • Sept. 27, 2021

Omnicom creates bespoke agency for Mercedes-Benz

The fully integrated, data-driven Team X will handle global media, brand and performance marketing activities for the automaker.

By Chris Kelly • Sept. 20, 2021

Will agencies reconsider real estate as return-to-office timeline remains unclear?

WPP's move to significantly trim its footprint last year could herald a larger culling in the segment as pricey spaces remain underutilized.

By Peter Adams • Updated Sept. 20, 2021

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

The omnichannel advertising platform, which is used by all of the major agency groups, said the move should create more efficiency and improve performance.

By Peter Adams • Sept. 20, 2021

S4 Capital raises guidance again as net revenue accelerates 66% in Q2

The company is poised to continue adding to its data, content and digital media capabilities, with a possible move into technology services.

By Chris Kelly • Sept. 13, 2021

Why Planet Fitness went from 16 agencies to one with new AOR Publicis

CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment.

By Chris Kelly • Sept. 13, 2021

Accenture acquires creative agency King James Group as it expands Africa footprint

The acquisition is the first major agency deal since the company tapped David Droga, a venerated creative, as CEO of its marketing services division.

By Peter Adams • Sept. 13, 2021

Media.Monks merges with Cashmere to boost cultural offering

Martin Sorrell's S4 Capital adds a buzzy creative agency as diversity and purpose become higher priorities in the U.S. and globally.

By Chris Kelly • Sept. 8, 2021

WPP names Chief AI Officer as part of deal for Satalia

The enterprise solutions provider is folding into Wunderman Thompson Commerce and will serve as a broader "hub of AI expertise" at WPP.

By Peter Adams • Aug. 30, 2021