Study: Ad overload could pose steeper risk to brands than messages near inappropriate content

Consumers surveyed by GWI and WARC deemed advertising "excessive" across channels, a problem potentially exacerbated during the pandemic.

By Peter Adams • March 16, 2021

How the ANA is helping the ad industry deliver on diversity and inclusion pledges

Two co-founders of the Alliance for Inclusive and Multicultural Marketing detailed several tools helping marketers create change.

By Chris Kelly • March 11, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Reddit teams with Omnicom in bid to lure more mainstream advertisers

Arriving as the social media platform is possibly prepping an IPO, the tie-up gives OMG clients special access to Reddit's creative team and ad products.

By Robert Williams • March 11, 2021

What Google's rejection of post-cookie identifiers means for advertisers

Despite claims that its latest decision could undermine cookie alternatives that have been gaining traction, some welcomed Google's input after a period of radio silence.

By Chris Kelly • March 4, 2021

IPG spotlights Black-owned media with first equity-focused upfront

Johnson & Johnson, CVS and BMW are among the clients IPG tapped as it looks to direct more media-buying investments to Black-owned businesses.

By Peter Adams • March 3, 2021

Disney unveils programmatic platform at first ad-tech showcase

The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%.

By Robert Williams • March 3, 2021

El Pollo Loco names Organic digital AOR as chain accelerates digital transformation

The partnership will support the brand's efforts to advance its social media engagement and e-commerce business after a period of rapid digital growth.

By Chris Kelly • Feb. 25, 2021

Sweetgreen preps in-house agency with new exec

The chain hired Thomas Wilder as its first executive creative director, overseeing advertising, online channels, store experiences and social media.

By Robert Williams • Feb. 16, 2021

Inspire Brands gets bespoke media strategy unit within Publicis Group

A shared approach focused on digital-first, data-driven strategies could enhance efficiency for the owner of Arby's, Dunkin' and Sonic Drive-In. 

By Robert Williams • Feb. 12, 2021

Pinterest plots first advertiser summit, touting service as brand-safe shopping destination

Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.

By Peter Adams • Feb. 9, 2021

WPP secures early access to TikTok ad products, creators in new global partnership

A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent.

By Peter Adams • Feb. 2, 2021

Omnicom's patent-pending software ties earned media to sales

OmniearnedID intends to support a brand's entire marketing program, not just PR, and can help quantify the effect of influencer campaigns on sales.

By Robert Williams • Jan. 22, 2021

Coca-Cola kicks off massive agency review to 'fundamentally transform' its marketing

Promising a "complete redesign" of its agency models, the beverage giant is looking to optimize investments that totaled more than $4 billion in 2019.

By Chris Kelly • Dec. 10, 2020

ANA: Gender diversity in ad industry improves, while ethnic inclusion stalls

The percentage of female CMOs grew to 52% this year from 47% last year, while ethnic diversity changed little despite renewed calls for inclusion.

By Robert Williams • Nov. 18, 2020