Agencies: Page 28
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Courtesy of S4 Capital
Martin Sorrell on how S4 Capital is disrupting the legacy agency model
Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing pandemic challenges.
By Chris Kelly • June 7, 2021 -
Mark Wilson / Staff via Getty Images
Endeavor's 160over90 backs inclusivity focused agency co-founded by Michael B. Jordan
A partnership with Obsidianworks is the latest in a rush of agency moves focused on improving adland's diversity, equity and inclusion.
By Peter Adams • June 7, 2021 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Droga5 expands global reach with new Japan site, offices in Brazil and China to follow
The Accenture-owned creative agency is back to growing after significant U.S. layoffs last fall.
By Chris Kelly • May 24, 2021 -
Morris MacMatzen / Stringer via Getty Images
Omnicom data unit taps InfoSum tech to expand clean room capabilities
InfoSum's solution will be integrated into the Omni platform, allowing clients to pair first-party assets with a greater number of data sources.
By Peter Adams • May 24, 2021 -
Fair use
Deep DiveCeleb-backed agencies are ready for their close-ups
Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanity projects.
By Aaron Baar • May 24, 2021 -
Retrieved from Haagen-Dazs on May 18, 2021
Q&AHäagen-Dazs' CMO details how a rebranding ties to the company's diversity goals
Elizabell Marquez explains how the brand is reimagining luxury for a new generation with help from screenwriter, producer and actor Lena Waithe and WPP-backed creative agency Cartwright.
By Chris Kelly • May 19, 2021 -
Courtesy of VMLY&R
VMLY&R launches inclusion-focused consultancy to support brand DEI efforts
With its Inclusion Experience Practice, the WPP agency offers another way forward for clients looking to build racial equity within their organizations.
By Chris Kelly • May 17, 2021 -
Chief creative officer role proliferates inside brands. Are agencies losing out?
Appointing a CCO could mean smaller budgets for outside services providers, but companies pushing creative directorship internally have risks to consider.
By Peter Adams • May 17, 2021 -
Courtesy of Reddit
Reddit sets up in-house creative agency KarmaLab to scale ad business
The full-service shop builds on recent marketing initiatives, including a deal with Omnicom and the platform's acquisition of TikTok rival Dubsmash.
By Peter Adams • May 17, 2021 -
GroupM starts inclusion program to boost Black-owned media
With a new pledge, WPP's investment arm will urge advertisers to spend at least 2% of their total yearly media budgets on Black-owned media outlets.
By Robert Williams • May 11, 2021 -
Courtesy of Hyundai Motor America
Hyundai names first African American AOR amid increased demands for diversity
Maryland's Culture Brands will have a large remit as the automaker seeks to reach and engage African American audiences more effectively.
By Chris Kelly • May 10, 2021 -
Spencer Platt via Getty Images
Inside BBDO's plan to boost underrepresented creators in ad world
With the BBDO Studios Collective, the agency seeks to elevate diverse creators looking to break into advertising with mentorship and opportunities.
By Chris Kelly • May 10, 2021 -
Retrieved from WPP on May 07, 2021
WPP taps Microsoft for virtual production platform, signaling hybrid working models will endure
Supported by Azure, Cloud Studio will help the agency group cut down on traditional studio work as part of its efforts to improve sustainability.
By Peter Adams • May 10, 2021 -
Piacquadio, Andrea. (2018). Retrieved from Pexels.
IPG pledges to spend 5% on Black-owned media by 2023
A new commitment comes two months after the agency hosted the first Equity Upfront to showcase Black-focused media outlets.
By Robert Williams • May 10, 2021 -
Courtesy of IPG
IPG's efforts to pair data with media, e-commerce gain momentum
The agency holding company forecasts full-year organic growth of 5% to 6% as the ad industry and economy at large continue to recover from the pandemic.
By Chris Kelly • May 3, 2021 -
Retrieved from WPP on April 27, 2021
WPP bets on first-party data services with Choreograph launch
A new division combines data units from GroupM and Wunderman Thompson and is already working with Walgreens Boots Alliance.
By Peter Adams • May 3, 2021 -
Deep Dive
Digital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing
The NewFronts presentations are all-virtual for the second year, but some media buyers don't miss the often hectic in-person event and are excited about innovations in areas like e-commerce.
By Peter Adams • May 3, 2021 -
Kantar deepens data pool with Numerator acquisition reportedly valued at $1.5B
First announced in April and now completed, the transaction squares with how Bain Capital has been looking to ramp up Kantar's data-driven transformation.
By Peter Adams • Updated July 6, 2021 -
Omnicom's Credera boosts digital marketing consulting with Areteans acquisition
Areteans brings expertise in real-time interaction management and CRM as well as clients like Unilever, Macquarie and QBE.
By Robert Williams • April 20, 2021 -
Getty Images
Omnicom calls for Asian inclusivity with PSA contest
The "Three in Five" campaign urges the advertising industry to tell Asian stories amid a rise in anti-Asian hate and violence.
By Robert Williams • April 12, 2021 -
The dissolution of third-party cookies
Publicis partners with The Trade Desk as cookie deprecation threatens data ambitions
Epsilon, the ad holding group's data-marketing arm, will pair its identity solution with Unified ID, a cookie alternative that continues to gain traction.
By Peter Adams • April 8, 2021 -
Courtesy of TikTok
IPG teams with TikTok to deepen brand clients' access to creator culture
A multiyear deal includes quarterly "Creator Camps" where talent from the platform will provide advice on upcoming campaigns.
By Peter Adams • April 6, 2021 -
Deep Dive
Brands grow bolder with marketing M&A to fill steep orders on data, e-commerce
An emergence of "asynchronous buyers" like Yum Brands and Walmart speaks to how marketers are asserting more control in the face of an uncertain future.
By Peter Adams • March 23, 2021 -
Retrieved from Tinuiti on March 18, 2021
Tinuiti snaps up Amazon specialists Ortega to meet brands' e-commerce needs
The Seattle-based shop founded by former Amazon employees works with clients like Gerber and Pantone.
By Peter Adams • March 18, 2021 -
Study: Ad overload could pose steeper risk to brands than messages near inappropriate content
Consumers surveyed by GWI and WARC deemed advertising "excessive" across channels, a problem potentially exacerbated during the pandemic.
By Peter Adams • March 16, 2021
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