Agencies: Page 27
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Courtesy of Taco Bell
Taco Bell taps Cashmere as first culture agency of record
The appointment comes as social and technological changes, plus younger consumers' growing impact on culture, have made fluency in "social nuance" a must-have for brands.
By Chris Kelly • Aug. 9, 2021 -
Permission granted by Publicis Groupe US
TikTok to help Publicis clients drive social commerce in new partnership
Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.
By Peter Adams • Aug. 3, 2021 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Alex Wong via Getty Images
How agency holding groups could sustain newfound momentum in H2
On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow.
By Peter Adams • Aug. 2, 2021 -
Sean Gallup via Getty Images
IPG becomes first holding company to act as closed operator for Unified ID
UID2 continues to emerge as a key part of a cookieless future as IPG joins Publicis Groupe and Omnicom in supporting the technology.
By Chris Kelly • Aug. 2, 2021 -
Courtesy of Tinuiti
Tinuiti beefs up CTV, OTT offering with Bliss Point Media buy
With its second acquisition this year, the performance marketing agency adds a company that uses machine learning to measure and optimize performance for brands including Instacart and Square.
By Chris Kelly • July 26, 2021 -
David McNew via Getty Images
Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound
Replenished war chests could lead to more dealmaking in the second half as the category continues its shift to digital- and data-oriented services.
By Peter Adams • July 26, 2021 -
Publicis goes all in on retail media with CitrusAd buy
The SaaS platform, whose clients include Macy's and Lowe's, will integrate with Epsilon as Publicis pushes harder on services centered around first-party data.
By Peter Adams • July 19, 2021 -
Patrick Lux via Getty Images
Mediaocean to buy ad server Flashtalking in boost to its omnichannel push
A year after its 4C Insights buy, the advertising software firm looks to provide marketers with a neutral alternative to Big Tech ad platforms.
By Chris Kelly • July 19, 2021 -
Courtesy of Domino's Pizza
NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap?
Bespoke new services from shops like Vaynermedia represent big rolls of the dice on a space that's already seeing some of its initial media fervor cool.
By Peter Adams • July 19, 2021 -
Dean Mouhtaropoulos via Getty Images
50% of agencies outsource data amid persistent uniqueness, validity concerns
Nearly two-thirds of agencies said leveraging data is a critical business imperative, per a survey commissioned by Stirista.
By Chris Kelly • July 12, 2021 -
Courtesy of Valtech
Why a creative veteran is bullish on next-generation customer experiences
Following a decade at award-winning shop R/GA, David DeCheser recently became Valtech's first senior vice president, executive creative director for North America.
By Chris Kelly • July 12, 2021 -
Retrieved from LiveArea, A Merkle Company on July 08, 2021
Dentsu buys LiveArea in $250M bet on Merkle's commerce expansion
The deal aligns with the agency group's larger ambition to generate 50% of revenue from customer transformation and technology services.
By Peter Adams • July 12, 2021 -
Tomohiro Ohsumi via Getty Images
Horizon Media embeds behavioral science with brand strategy via new team
The largest independent media agency in the U.S. hired strategist and social scientist Steve Grant to lead its new human intelligence push.
By Chris Kelly • June 28, 2021 -
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MNTN acquires Ryan Reynold's Maximum Effort in bid to wed media, creative
While the two come from different backgrounds, both share a focus on "simplicity and speed" and look to disrupt traditional TV advertising.
By Peter Adams • June 28, 2021 -
Courtesy of AB InBev
How AB InBev's Draftline guides the company — and what brands get wrong about in-house agencies
The internal shop, which just secured its first Grand Prix win at Cannes Lions, is able to jump on fast-moving trends due to clear strategic mandates, global vice president Tracy Stallard said.
By Peter Adams • June 28, 2021 -
Courtesy of ATTN:
Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy
Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform.
By Peter Adams • June 24, 2021 -
Surface via Unsplash
Ad-Lib.io expands automation's role in delivering relevant digital creative at scale
With its update, the creative management platform streamlines how agencies at Omnicom, WPP and Publicis Groupe can leverage intelligent automation to meet the needs of big advertisers.
By Chris Kelly • June 21, 2021 -
Courtesy of Sweetgreen
How Sweetgreen's in-house agency helps deliver healthy messages
Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy.
By Chris Kelly • June 21, 2021 -
Veronique de Viguerie / Stringer via Getty Images
Magna partners with Black-owned airport network ReachTV as travel returns
The Nielsen-rated OTT platform, which commands nearly 2,500 screens, was part of the agency's first Equity Upfront earlier this year.
By Peter Adams • June 21, 2021 -
Essence taps new Google AI tool to streamline data science behind media planning
GroupM-owned Essence dished on how Vertex AI enables greater agility and replicability for well-performing models.
By Peter Adams • June 14, 2021 -
Mark Wilson / Staff via Getty Images
General Mills, Mars, Target among brands committed to GroupM's Black-owned media initiative
Less than a month after the initiative's launch, 20 clients have already pledged to spend at least 2% of their annual media budgets on Black-owned media.
By Chris Kelly • June 14, 2021 -
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Magna creates role to advocate for responsible media marketplace
Elijah Harris will take on the position after developing a tool to assess the impact of harmful content and create benchmarks for platform responsibility.
By Natalie Black (Koltun) • June 7, 2021 -
Courtesy of Long Dash
The Atlantic spins off agency Atlantic 57, rebrands it as Long Dash
By breaking away from its longtime publisher, the creative consultancy hopes to quickly scale up with its "journalistic approach" to building brands.
By Asa Hiken • Updated June 7, 2021 -
Courtesy of S4 Capital
Martin Sorrell on how S4 Capital is disrupting the legacy agency model
Three years into his post-WPP venture, the ad world titan explains why his company is prepared for a digital-only future and how it's addressing pandemic challenges.
By Chris Kelly • June 7, 2021 -
Mark Wilson / Staff via Getty Images
Endeavor's 160over90 backs inclusivity focused agency co-founded by Michael B. Jordan
A partnership with Obsidianworks is the latest in a rush of agency moves focused on improving adland's diversity, equity and inclusion.
By Peter Adams • June 7, 2021
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