Agencies: Page

  • WPP hires LJ Louis as global chief talent and inclusion officer
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    Courtesy of WPP
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    WPP firms up DEI commitments with first global chief talent and inclusion officer

    In the newly created role, WeWork vet LJ Louis will work to bring the company in line with racial equity commitments it announced in June 2020.

    By • June 6, 2022
  • Rockstar Energy and esports organization NRG have struck a new multiyear agreement
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    Retrieved from PepsiCo on June 02, 2022
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    Q&A

    PepsiCo's head of esports on leveling up an 'always-on' strategy

    A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

    By • June 6, 2022
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Photo of Visible Supply Chain Management warehouse provided after Maersk acquisition
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    Permission granted by Maersk
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    Omnicom's new supply chain tool adjusts media spend based on inventory

    The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

    By • May 23, 2022
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    Courtesy of ATTN:
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    Candle Media extends content deal-making run with Attn: acquisition

    The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

    By • May 23, 2022
  • Snap's "Meet the Snapchat Generation" campaign promotional still retrieved by Marketing Dive on Aug. 3, 2020
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    Permission granted by Snap
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    Snap taps Wieden + Kennedy vet as chief creative officer

    Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

    By • May 16, 2022
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    Courtesy of Target
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    Target to award $25M in paid media to diverse brands

    While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

    By • May 16, 2022
  • Mobile shopping.
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    Retrieved from Piqsels.
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    Publicis acquires Profitero to add analytics layer to commerce bets

    The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

    By • May 9, 2022
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    Courtesy of Meta
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    Metaverse goes mainstream, but most consumers still don't understand it

    Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

    By • May 6, 2022
  • Adidas expands futuristic Ozworld shoe collection
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    Courtesy of Adidas Originals
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    WPP partners with Epic Games to boost metaverse offering

    A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

    By • May 5, 2022
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    Courtesy of GroupM
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    GroupM reorganizes agencies to create digital powerhouses

    Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

    By • May 2, 2022
  • David Droga speaks onstage at the Fast Company Founders panel on the Times Center Stage during 2016 Advertising Week New York on September 27, 2016 in New York City.
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    Getty Images
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    Accenture rebrands marketing services group to focus on unity

    Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse.

    By • May 2, 2022
  • Burger King gets a fresh look
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    Courtesy of Burger King
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    Burger King taps new agencies after year of marketing tumult

    Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

    By • April 29, 2022
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    Pixabay
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    Deep Dive // The dissolution of third-party cookies

    How prepared is the ad industry for a cookieless future?

    Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

    By • April 26, 2022
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    Courtesy of WPP
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    WPP's e-commerce service expands with supply chain and logistics

    WPP claims it is the only company in its sector that manages e-commerce from the first time a customer clicks on a website through ordering and delivery.

    By • April 25, 2022
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    David McNew via Getty Images
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    Omnicom expresses confidence in face of Ukraine war, inflation

    All of the agency's key business segments grew in the first quarter, including experiential, which was up 68% year-on-year.

    By • April 25, 2022
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    Chip Somodevilla / Stringer via Getty Images
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    Publicis reports strong Q1 on heels of major account wins

    Noting rising client demand for first-party data, digital media and commerce, the company says it can meet objectives despite uncertainty caused by the pandemic, inflation and the war in Ukraine.

    By • April 18, 2022
  • Three people are having an in-office meeting
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    Getty Images
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    Horizon Media, Nielsen eye multicultural consumers with new planning platform

    Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

    By • April 18, 2022
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    Retrieved from Burger King on April 18, 2022
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    Burger King ponders confusing times as plant-based push continues

    Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.

    By • April 18, 2022
  • A group of demonstrators hold U.S. and Ukrainian flags as they march in support of Ukraine in its war against Russia.
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    Kenny Holston via Getty Images
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    As agencies exit Russia, questions arise over lasting consequences

    The reassessment of Russia's role in the ad ecosystem could call attention to how fraud and botnet schemes impact publishers and trickle down to agencies.

    By • April 11, 2022
  • Microphone, headphones and mixer
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    Ahlers, Marvin. Retrieved from Pixabay.
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    Podcast advertising prospers but needs solutions to reach full potential

    To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

    By • April 4, 2022
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    Courtesy of Roku
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    80% of CMOs turn to agencies for TV strategies amid streaming shift

    While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

    By • April 4, 2022
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    Justin Sullivan via Getty Images
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    Nielsen acquired for $16B amid ongoing measurement fallout

    Going private tees up major changes at a time when the firm's position as a leading measurement provider faces intense challenges.

    By • April 4, 2022
  • Delivery Kroger truck
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    Courtesy of PRNewswire
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    Kroger opens ad inventory to third-party platforms in latest scale play

    GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.

    By • March 28, 2022
  • Good-Loop ties purpose to ad views for a better internet
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    Retrieved from Good-Loop on March 28, 2022
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    Good-Loop ties purpose to ad views for a better internet

    Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads.

    By Aaron Baar • March 28, 2022
  • Dunkin' Digital storefront
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    Permission granted by Dunkin'
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    Dunkin' CMO departs after 9 months

    While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

    By • March 28, 2022