Canvas Worldwide taps into offline data with TransUnion partnership

The partnership follows industry-wide efforts to find alternative data-gathering methods to cookies.

By Aaron Baar • Aug. 22, 2022

Unfazed by gaming’s slowdown, marketers await more robust tools

At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

By Peter Adams • Aug. 18, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Comscore makes progress toward alternative currencies

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

By Aaron Baar • Aug. 15, 2022

Omnicom launches gaming solution for brands

LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more.

By Chris Kelly • Updated Aug. 15, 2022

Planet Fitness walks back bespoke Publicis team

The gym chain re-enters Barkley’s orbit less than a year after leaving the independent agency.

By Aaron Baar • Aug. 8, 2022

Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

By Chris Kelly • Aug. 8, 2022

Walmart boosts ad network with new partnerships

As it prepares for a tough quarter and year, the retailer added a handful of API partners to expand Walmart Connect's self-service capabilities.

By Chris Kelly • Aug. 1, 2022

Nike hands media duties to PMG, IPG’s Initiative amid digital shift

A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

By Peter Adams • Aug. 1, 2022

H2 ad-spending expectations jump but broad picture remains uneven

An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

By Peter Adams • Aug. 1, 2022

GroupM launches framework for cutting carbon emissions from ads

Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.

By Chris Kelly • July 25, 2022

Legacy ad agency outlooks perk up despite fragile environment

Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

By Peter Adams • July 25, 2022

Why big agencies are investing in supply chain and inventory services

While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

By Aaron Baar • July 18, 2022

Accenture Song acquires The Stable to scale commerce services in North America

The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn.

By Peter Adams • July 18, 2022

Peloton's new ad stars nude Chris Meloni promoting its app

Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

By Peter Adams • July 15, 2022

Disney boosts post-cookie offering with major Trade Desk integration

The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

By Chris Kelly • July 12, 2022

IPG looks to streamline brand integrations in entertainment

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

By Chris Kelly • July 11, 2022

Mekanism sees big US opportunity for Plus Company's agency model

Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

By Peter Adams • Updated July 11, 2022

Program cutting carbon emissions from ads goes global with agency backing

An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.

By Peter Adams • June 27, 2022

Omnicom banks on Walmart, Instacart in latest commerce expansion

The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

By Chris Kelly • June 27, 2022

Ad growth surprisingly resilient in face of macroeconomic uncertainty

Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

By Peter Adams • June 14, 2022

Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.

By Peter Adams • June 13, 2022

Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement

The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.

By Chris Kelly • June 13, 2022

Toyota cuts carbon footprint of digital ads via tech tie-up

Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

By Peter Adams • June 13, 2022

McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

By Chris Kelly • June 7, 2022

SMI acquired by PE firm as advertisers demand data-driven insights

SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

By Peter Adams • June 6, 2022