Omnicom acquires Jump 450 to build out performance marketing offering

The shop will serve as the foundation for a new platform and business unit within OMG while preserving its current management.

By Peter Adams • Oct. 11, 2021

Stagwell's Mark Penn on post-merger growth and holding on to holiday optimism

A differentiator for the group is a global affiliate program that aims to reach 50 partners by year's end — and could serve as an on-ramp for future acquisitions.

By Peter Adams • Updated Oct. 14, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Dentsu launches bespoke gaming solution to help brands navigate booming category

The specialty offering has a range of services, from IP development to in-game advertising, as marketers look to engage an audience of billions.

By Peter Adams • Oct. 4, 2021

Will Nielsen's MRC troubles be a turning point for cross-channel ratings?

The pandemic may be the stated reason for Nielsen's disaccreditation, but industry concerns over audience measurement were bubbling to the surface long before.

By Aaron Baar • Oct. 4, 2021

IPG's new identity solution works across open web, walled gardens

Already live with clients across a range of verticals, Kinesso Intelligent Identity promises a privacy-first approach and up to a 20% increase in campaign reach.

By Chris Kelly • Oct. 4, 2021

WPP, Snap establish AR Lab focused on linking augmented reality with commerce

As part of the initiative, the Snapchat owner will run quarterly client competitions that provide funding to scale innovative campaigns on the app.

By Peter Adams • Sept. 30, 2021

IPG adopts analytics tool to measure TV, streaming diversity benchmarks

Gracenote Inclusion Analytics, a division of Nielsen, can quantify the visibility of different identities among cast members, as well as the makeup of viewers.

By Peter Adams • Sept. 27, 2021

AVOD opportunity awaits — with the right user experience

As viewers start to feel overwhelmed by paid streaming options, their appetite is growing for receiving free content in exchange for watching ads.

By Aaron Baar • Sept. 27, 2021

Mediaocean integrates TikTok to help marketers better plan, manage campaigns

The omnichannel advertising platform, which is used by all of the major agency groups, said the move should create more efficiency and improve performance.

By Peter Adams • Sept. 20, 2021

Will agencies reconsider real estate as return-to-office timeline remains unclear?

WPP's move to significantly trim its footprint last year could herald a larger culling in the segment as pricey spaces remain underutilized.

By Peter Adams • Updated Sept. 20, 2021

Omnicom creates bespoke agency for Mercedes-Benz

The fully integrated, data-driven Team X will handle global media, brand and performance marketing activities for the automaker.

By Chris Kelly • Sept. 20, 2021

S4 Capital raises guidance again as net revenue accelerates 66% in Q2

The company is poised to continue adding to its data, content and digital media capabilities, with a possible move into technology services.

By Chris Kelly • Sept. 13, 2021

Why Planet Fitness went from 16 agencies to one with new AOR Publicis

CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment.

By Chris Kelly • Sept. 13, 2021

Accenture acquires creative agency King James Group as it expands Africa footprint

The acquisition is the first major agency deal since the company tapped David Droga, a venerated creative, as CEO of its marketing services division.

By Peter Adams • Sept. 13, 2021

Media.Monks merges with Cashmere to boost cultural offering

Martin Sorrell's S4 Capital adds a buzzy creative agency as diversity and purpose become higher priorities in the U.S. and globally.

By Chris Kelly • Sept. 8, 2021

WPP names Chief AI Officer as part of deal for Satalia

The enterprise solutions provider is folding into Wunderman Thompson Commerce and will serve as a broader "hub of AI expertise" at WPP.

By Peter Adams • Aug. 30, 2021

Vizio secures $100M in upfront commitments amid shift to CTV

Six major agency holding companies made enterprise-level buys, while the smart TV maker's direct ad business tripled average revenue per advertiser.

By Chris Kelly • Aug. 30, 2021

Can agencies adapt as the future of work takes shape?

Attracting and retaining talent has been complicated by the shift to remote work and demands for better work-life balance, forcing agencies to be more flexible.

By Chris Kelly • Aug. 23, 2021

82% of advertisers apply brand values to media spending decisions, survey finds

More than half of advertisers will change how and where they spend media budgets to defund disinformation, and 59% will downgrade a media partner based on trust factors.

By Chris Kelly • Aug. 23, 2021

Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech

In the two years since Accenture acquired Droga5, agency rivals focused more on consultative services that have served them well during the pandemic.

By Peter Adams • Aug. 23, 2021

Dentsu returns to growth as refitting customer experiences remains big opportunity

After seeing a revenue decline in Q1, the holding company's organic growth rate rebounded but still lags behind rival agency groups.

By Chris Kelly • Aug. 16, 2021

Why winning brands like Taco Bell still look to agencies for help on culture

Mature companies face steeper challenges to growth and could need third-party expertise to connect with new audiences and pop on emerging platforms.

By Peter Adams • Aug. 16, 2021

Walmart hands US media duties to Publicis as it ramps up omnichannel focus

Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner.

By Peter Adams • Aug. 13, 2021

WPP posts 19% growth as clients continue 'fundamental shift' toward digital

Raising guidance for the year, CEO Mark Read said there are "good-sized opportunities" for acquisitions in areas like e-commerce, marketing technology and data.

By Peter Adams • Aug. 9, 2021

Local media agencies poised to be key part of accelerating digital ad market

Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services.

By Chris Kelly • Aug. 9, 2021