Agencies: Page 25
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Omnicom creates bespoke agency for Mercedes-Benz
The fully integrated, data-driven Team X will handle global media, brand and performance marketing activities for the automaker.
By Chris Kelly • Sept. 20, 2021 -
Courtesy of S4 Capital
S4 Capital raises guidance again as net revenue accelerates 66% in Q2
The company is poised to continue adding to its data, content and digital media capabilities, with a possible move into technology services.
By Chris Kelly • Sept. 13, 2021 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Tommaso Boddi via Getty Images
Why Planet Fitness went from 16 agencies to one with new AOR Publicis
CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment.
By Chris Kelly • Sept. 13, 2021 -
Accenture acquires creative agency King James Group as it expands Africa footprint
The acquisition is the first major agency deal since the company tapped David Droga, a venerated creative, as CEO of its marketing services division.
By Peter Adams • Sept. 13, 2021 -
Courtesy of Media.Monks
Media.Monks merges with Cashmere to boost cultural offering
Martin Sorrell's S4 Capital adds a buzzy creative agency as diversity and purpose become higher priorities in the U.S. and globally.
By Chris Kelly • Sept. 8, 2021 -
Retrieved from WPP on August 26, 2021
WPP names Chief AI Officer as part of deal for Satalia
The enterprise solutions provider is folding into Wunderman Thompson Commerce and will serve as a broader "hub of AI expertise" at WPP.
By Peter Adams • Aug. 30, 2021 -
Courtesy of Vizio
Vizio secures $100M in upfront commitments amid shift to CTV
Six major agency holding companies made enterprise-level buys, while the smart TV maker's direct ad business tripled average revenue per advertiser.
By Chris Kelly • Aug. 30, 2021 -
Sam Wasson via Getty Images
Deep DiveCan agencies adapt as the future of work takes shape?
Attracting and retaining talent has been complicated by the shift to remote work and demands for better work-life balance, forcing agencies to be more flexible.
By Chris Kelly • Aug. 23, 2021 -
Mark Wilson via Getty Images
82% of advertisers apply brand values to media spending decisions, survey finds
More than half of advertisers will change how and where they spend media budgets to defund disinformation, and 59% will downgrade a media partner based on trust factors.
By Chris Kelly • Aug. 23, 2021 -
Accenture Interactive names Droga CEO at inflection point for marrying creativity, tech
In the two years since Accenture acquired Droga5, agency rivals focused more on consultative services that have served them well during the pandemic.
By Peter Adams • Aug. 23, 2021 -
Sean Gallup via Getty Images
Dentsu returns to growth as refitting customer experiences remains big opportunity
After seeing a revenue decline in Q1, the holding company's organic growth rate rebounded but still lags behind rival agency groups.
By Chris Kelly • Aug. 16, 2021 -
Permission granted by Taco Bell
Why winning brands like Taco Bell still look to agencies for help on culture
Mature companies face steeper challenges to growth and could need third-party expertise to connect with new audiences and pop on emerging platforms.
By Peter Adams • Aug. 16, 2021 -
Al Bello via Getty Images
Walmart hands US media duties to Publicis as it ramps up omnichannel focus
Estimated to be the top retail advertiser this year, the big-box store is looking to link ad planning and buying closer to creative with a longtime agency partner.
By Peter Adams • Aug. 13, 2021 -
Courtesy of WPP
WPP posts 19% growth as clients continue 'fundamental shift' toward digital
Raising guidance for the year, CEO Mark Read said there are "good-sized opportunities" for acquisitions in areas like e-commerce, marketing technology and data.
By Peter Adams • Aug. 9, 2021 -
Permission granted by Alexander Mann Solutions
Local media agencies poised to be key part of accelerating digital ad market
Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services.
By Chris Kelly • Aug. 9, 2021 -
Courtesy of Taco Bell
Taco Bell taps Cashmere as first culture agency of record
The appointment comes as social and technological changes, plus younger consumers' growing impact on culture, have made fluency in "social nuance" a must-have for brands.
By Chris Kelly • Aug. 9, 2021 -
Permission granted by Publicis Groupe US
TikTok to help Publicis clients drive social commerce in new partnership
Rolling out ahead of the key holiday season, the agreement grants the group's clients access to special perks such as a new incubator program.
By Peter Adams • Aug. 3, 2021 -
Alex Wong via Getty Images
How agency holding groups could sustain newfound momentum in H2
On its earnings call, Omnicom said it would pursue acquisitions in areas like digital transformation, commerce and media — a tack competitors could follow.
By Peter Adams • Aug. 2, 2021 -
Sean Gallup via Getty Images
IPG becomes first holding company to act as closed operator for Unified ID
UID2 continues to emerge as a key part of a cookieless future as IPG joins Publicis Groupe and Omnicom in supporting the technology.
By Chris Kelly • Aug. 2, 2021 -
Courtesy of Tinuiti
Tinuiti beefs up CTV, OTT offering with Bliss Point Media buy
With its second acquisition this year, the performance marketing agency adds a company that uses machine learning to measure and optimize performance for brands including Instacart and Square.
By Chris Kelly • July 26, 2021 -
David McNew via Getty Images
Publicis, Omnicom, IPG post strong gains as agencies reap rewards of pandemic rebound
Replenished war chests could lead to more dealmaking in the second half as the category continues its shift to digital- and data-oriented services.
By Peter Adams • July 26, 2021 -
Publicis goes all in on retail media with CitrusAd buy
The SaaS platform, whose clients include Macy's and Lowe's, will integrate with Epsilon as Publicis pushes harder on services centered around first-party data.
By Peter Adams • July 19, 2021 -
Patrick Lux via Getty Images
Mediaocean to buy ad server Flashtalking in boost to its omnichannel push
A year after its 4C Insights buy, the advertising software firm looks to provide marketers with a neutral alternative to Big Tech ad platforms.
By Chris Kelly • July 19, 2021 -
Courtesy of Domino's Pizza
NFTs remain technology in search of clear brand strategy. Can agencies bridge the gap?
Bespoke new services from shops like Vaynermedia represent big rolls of the dice on a space that's already seeing some of its initial media fervor cool.
By Peter Adams • July 19, 2021 -
Dean Mouhtaropoulos via Getty Images
50% of agencies outsource data amid persistent uniqueness, validity concerns
Nearly two-thirds of agencies said leveraging data is a critical business imperative, per a survey commissioned by Stirista.
By Chris Kelly • July 12, 2021
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