PepsiCo's in-house content studio head on preserving brand trust as demand soars

Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.

By Peter Adams • Dec. 20, 2021

IAB opens general membership to agencies, broadening tent amid digital upheaval

Intended to provide the segment an equal seat at the table, the move arrives as agencies ride a strong ad market rebound.

By Peter Adams • Dec. 20, 2021

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

How FuboTV is working to solve advertiser identity issues

The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company.

By Chris Kelly • Dec. 13, 2021

Kraft Heinz, Jack in the Box, Aviation bottle '80s nostalgia for retro sitcom special

Jimmy Kimmel's creative lab teamed with Ryan Reynolds' Maximum Effort to produce ads that riffed on shoulder pads and "This Is Your Brain on Drugs."

By Peter Adams • Dec. 8, 2021

WPP beefs up e-commerce push with acquisition, sustainability practice

In addition to merging with UK-based tech company Cloud Commerce Group, Wunderman Thompson Commerce has partnered with a clean tech company.

By Chris Kelly • Dec. 6, 2021

Can in-house agencies sustain their productivity boom?

Even as project volumes jumped for half of in-house teams due to the pandemic's premium on digital, hybrid collaboration still faces challenges.

By Peter Adams • Dec. 6, 2021

Accenture Interactive names first global creative chief to sharpen brand-building offer

A Droga5 vet, Neil Heymann returns to the agency network just months after David Droga's appointment as CEO and creative chairman.

By Peter Adams • Dec. 6, 2021

Ad market's growth exceeds broader economic recovery, fueled by digital

While digital's strengths have been apparent, three new forecasts express surprise at just how strong spending has been — a promising sign for 2022.

By Peter Adams • Dec. 6, 2021

Espolòn Tequila toasts Mindshare's private marketplace supporting Latinx, Hispanic media

It is the first brand partner on a new platform launching with 20 publishers, including La Opinión and El Diario owner Impremedia.

By Peter Adams • Nov. 29, 2021

Agencies explore how they can contribute to the climate fight

Already adept at communicating their clients' sustainability measures, some agencies are starting to adapt a more internal focus as well.

By Aaron Baar • Nov. 29, 2021

Deloitte acquires Madras Global as clients navigate 'tsunami of content'

The move is expected to strengthen services around content production and extended reality, the latter of which may be a critical factor in the metaverse.

By Peter Adams • Nov. 29, 2021

Snap strikes Dentsu performance media deal as ad challenges loom

Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.

By Peter Adams • Nov. 22, 2021

Dunkin' chooses Anomaly as AOR to modernize brand ethos

U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape.

By Chris Kelly • Nov. 22, 2021

How advertisers can adapt to sidestep supply chain challenges

Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.

By Chris Kelly • Nov. 22, 2021

S4 Capital makes another acquisition as net revenue increases 42%

Following a quarter in which S4 added "whopper" clients Facebook and HP, Media.Monks is merging with Italian content marketing agency Miyagi.

By Chris Kelly • Nov. 15, 2021

Cashmere's CCO on why culture is the driving force of 2021

Culture is everywhere and can be harnessed but not necessarily controlled, writes Ryan Ford of Cashmere, which recently merged with Media.Monks.

By Aaron Baar • Nov. 15, 2021

DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

By Peter Adams • Nov. 15, 2021

3 tips on building an in-house agency — from a company that's been at it for years

It's important to create a practical framework and let the creativity flow from that, writes Chris Tobey, GoDaddy's vice president of creative and design.

By Chris Tobey • Nov. 11, 2021

Institutionalizing change: What's ahead for agencies in 2022

Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on fronts like staffing, digital media and the metaverse.

By Aaron Baar • Nov. 8, 2021

Coca-Cola names WPP global marketing partner

In a deal the partners call "unprecedented" in scope, WPP will execute Coke's new integrated agency model while Dentsu and others will provide complementary work.

By Chris Kelly • Nov. 8, 2021

KFC reportedly will drop longtime agency Wieden + Kennedy as marketing shakeup continues

After putting its creative and media business up for review in September, the QSR chain — and incoming CMO Nick Chavez — will look for new partners.

By Chris Kelly • Nov. 4, 2021

Why agencies remain primed for growth despite Q4's steep challenges

Supply chain chaos has yet to meaningfully impact bottom lines as brands place longer-term bets on areas like e-commerce and data.

By Peter Adams • Nov. 1, 2021

How Omnicom is taking inclusivity beyond the mood board to the boardroom

The holding company's journey to boost DEI is helping to level the media selection playing field for diverse creators.

By Chris Kelly • Oct. 25, 2021

Stellantis taps Black-owned agency to shore up multicultural marketing

Detroit-based Ignition Media Group will serve as a "sounding board" on DEI efforts for the automaker behind brands including Chrysler, Dodge and Jeep.

By Chris Kelly • Oct. 18, 2021

Advertising Week reflects on adland's many changes during tumultuous period

Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time.

By Aaron Baar • Oct. 18, 2021