Agencies: Page

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    IPG says ‘majority’ of clients are making contingency plans for a downturn

    The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends.

    By • Oct. 24, 2022
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    Courtesy of Mustang Ice White Appearance Package
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    Ford consolidates creative at Wieden + Kennedy to drive efficiencies

    The push to streamline the automaker’s global creative business comes as auto ad spending overall is a bright spot amid a broader slowdown.

    By Aaron Baar • Oct. 24, 2022
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
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    Courtesy of Best Buy
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    Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

    At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

    By • Oct. 20, 2022
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    What to expect at Advertising Week: More meeting space and metaverse buzz aplenty

    Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy.

    By • Oct. 17, 2022
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    Social media makes progress in brand, consumer safety

    Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report. 

    By Aaron Baar • Oct. 17, 2022
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    David McNew via Getty Images
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    Group pressing for greener advertising appoints US lead amid expansion

    Agency vet John Osborn is tasked with spurring adoption of Ad Net Zero’s action plan while tailoring strategies to a region that makes up 40% of global spending.

    By • Oct. 10, 2022
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    Courtesy of WPP
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    WPP acquires Passport to boost integrated programs for brands

    The deal points to the need for connected experiences that present brands in compelling ways and with clearly defined characteristics.

    By Aaron Baar • Oct. 10, 2022
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    Razorfish launches three-pronged Web3 play

    The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation.

    By Aaron Baar • Oct. 3, 2022
  • A low-angle shot of the Salesforce logo as seen on the Salesforce Tower in San Francisco, California.
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    Stephen Lam via Getty Images
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    IPG strengthens Salesforce know-how with RafterOne acquisition

    The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said.

    By • Oct. 3, 2022
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    How Gen Z breaks marketing’s cultural mold

    In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

    By Aaron Baar • Oct. 3, 2022
  • Three people sitting on a couch watching a soccer game on TV.
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    FuboTV reports success for advertisers using Unified ID 2.0

    The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

    By • Oct. 3, 2022
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    Yana Paskova / Stringer via Getty Images
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    As gaming attracts mixed-age audiences, advertising gets complicated

    A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

    By Aaron Baar • Sept. 26, 2022
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    Omnicom launches online retail practice as clients seek full-funnel view

    Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

    By Aaron Baar • Sept. 26, 2022
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    Courtesy of Sonic
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    Why Sonic drove away from in-car commercials for its latest campaign

    CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

    By • Sept. 26, 2022
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    Drew Angerer via Getty Images
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    Tripadvisor pushes beyond banner ads with data-driven content studio

    San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

    By • Sept. 21, 2022
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    Courtesy of Roku
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    Roku enlists agencies to help small businesses with streaming ads

    Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

    By Aaron Baar • Sept. 19, 2022
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    Courtesy of SodaStream Canada
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    SodaStream shakes up brand to better recognize interests like mixology

    Creative and design agency Pearl Fisher assisted on the revamp that includes a new S-shaped logo, color palette and premium product line.

    By • Sept. 13, 2022
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    Courtesy of Copper Giants
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    Why Liberty Mutual’s in-house agency takes external clients

    Internal shop Copper Giants demonstrates how projects from outside the company, like one for Harpoon Brewery, give creative talent a way to stretch.

    By Aaron Baar • Sept. 12, 2022
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    Fox taps Comscore as local TV currency

    Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems.

    By • Sept. 12, 2022
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    Dentsu adds Web3 features to advertising tool kit

    Web3 club will help the holding company’s clients navigate the next stage of the internet. 

    By Aaron Baar • Sept. 12, 2022
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    Mediahub partners with LandVault to showcase value in Web3 strategies

    The media agency is boosting its metaverse know-how by co-developing an RFP and launching a new practice.

    By Aaron Baar • Sept. 6, 2022
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    Courtesy of Pernod Ricard USA
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    Pernod Ricard taps Tombras to spur US growth for Chivas Regal

    The independent agency is tasked with translating the brand’s recent growth in global markets for the American consumer.

    By Aaron Baar • Aug. 29, 2022
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    Alex Wong via Getty Images
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    Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

    Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

    By • Aug. 29, 2022
  • Bud Light Next zero-carb beer
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    Courtesy of Anheuser Busch
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    Bud Light picks 2 new creative agencies as marketing strategy shifts

    A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer.

    By • Aug. 23, 2022
  • An image of Rumi, a virtual identity created by Dentsu VI
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    Courtesy of Dentsu International
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    Dentsu designs virtual brand characters for metaverse and beyond

    A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers. 

    By • Aug. 22, 2022