Horizon’s sports arm bets on pickleball with tournament launch

The 2023 Pickleball Slam, part of a partnership with Hard Rock, represents another opportunity for advertisers to engage fans of the increasingly popular sport.

By Aaron Baar • Jan. 23, 2023

P&G touts big savings from fabric care in-housing strategy

Wresting more control over media buying and selling and developing proprietary tech to better place TV ads created $65 million in annual savings.

By Peter Adams • Jan. 23, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

Made in collaboration with agency Johannes Leonardo, short-form ads turn "struggles" into "snuggles" and "rush hour" into "happy hour."

By Chris Kelly • Jan. 20, 2023

Apple launches Business Connect, names partners as advertising ambitions intensify

The new feature allows businesses to customize and more quickly update information across Apple platforms including Maps, Messages, Wallet and Siri. 

By Aaron Baar • Jan. 19, 2023

Lowe’s in-houses retail media operations in efficiency play

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

By Peter Adams • Jan. 12, 2023

Dunkin’ reportedly picks new creative agency, clouding future with Anomaly

Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.

By Peter Adams • Updated Jan. 9, 2023

WPP strengthens Salesforce expertise with Fenom Digital acquisition

The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities.

By Aaron Baar • Jan. 9, 2023

NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

By Chris Kelly • Jan. 9, 2023

Albertsons pilots Pinterest’s LiveRamp-supported clean room

Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

By Sara Karlovitch • Jan. 6, 2023

Digital ad spend in November declined for first time since 2020

The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

By Jessica Hammers • Dec. 21, 2022

NBA Entertainment signs with Horizon’s new sports experience practice

As sports engagement continues to evolve, HS&E will support the league’s global expansion and build fan experiences.

By Aaron Baar • Dec. 19, 2022

Diverse representation in video ads receded in 2022, analysis finds

A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

By Peter Adams • Dec. 13, 2022

Agencies show signs of confidence in 2023 ad spend, survey finds

The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube.

By Aaron Baar • Dec. 12, 2022

Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’

At issue is the beverage giant’s 360-day proviso, meaning whoever it chooses as a partner would go nearly a year without full compensation.

By Peter Adams • Dec. 5, 2022

An industry in motion: the greatest forces shaping marketing in 2022

After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

By Sara Karlovitch • Dec. 1, 2022

Advertisers flock to new awards show honoring African-American talent

Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.  

By Aaron Baar • Nov. 28, 2022

IPG Mediabrands boosts data around carbon footprint of digital ads

A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

By Aaron Baar • Nov. 21, 2022

Horizon Media weds sports and experience expertise under new practice

HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

By Peter Adams • Nov. 14, 2022

GroupM founds decarbonization coalition in latest sustainability play

The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend.

By Aaron Baar • Nov. 14, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

As nearly half of US marketers cut spending, how is the rest of the world faring?

A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

By Peter Adams • Nov. 7, 2022

Paramount reorganizes ad sales structure amid declines

The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions. 

By Aaron Baar • Nov. 7, 2022

Musk takeover leads Mediabrands to recommend pause on Twitter ads

The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

By Peter Adams • Nov. 2, 2022

Havas Media Group taps TV and gaming data with Samba TV tie-up

HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and millions of opted-in televisions.

By Aaron Baar • Oct. 31, 2022

Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

By Peter Adams • Oct. 31, 2022