GroupM reorganizes agencies to create digital powerhouses

Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

By Chris Kelly • May 2, 2022

Accenture rebrands marketing services group to focus on unity

Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse.

By Peter Adams • May 2, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Burger King taps new agencies after year of marketing tumult

Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

By Chris Kelly • April 29, 2022

How prepared is the ad industry for a cookieless future?

Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

By Chris Kelly • April 26, 2022

WPP's e-commerce service expands with supply chain and logistics

WPP claims it is the only company in its sector that manages e-commerce from the first time a customer clicks on a website through ordering and delivery.

By Chris Kelly • April 25, 2022

Omnicom expresses confidence in face of Ukraine war, inflation

All of the agency's key business segments grew in the first quarter, including experiential, which was up 68% year-on-year.

By Peter Adams • April 25, 2022

Horizon Media, Nielsen eye multicultural consumers with new planning platform

Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

By Peter Adams • April 18, 2022

Publicis reports strong Q1 on heels of major account wins

Noting rising client demand for first-party data, digital media and commerce, the company says it can meet objectives despite uncertainty caused by the pandemic, inflation and the war in Ukraine.

By Chris Kelly • April 18, 2022

Burger King ponders confusing times as plant-based push continues

Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.

By Chris Kelly • April 18, 2022

As agencies exit Russia, questions arise over lasting consequences

The reassessment of Russia's role in the ad ecosystem could call attention to how fraud and botnet schemes impact publishers and trickle down to agencies.

By Peter Adams • April 11, 2022

Podcast advertising prospers but needs solutions to reach full potential

To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

By Chris Kelly • April 4, 2022

80% of CMOs turn to agencies for TV strategies amid streaming shift

While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

By Chris Kelly • April 4, 2022

Nielsen acquired for $16B amid ongoing measurement fallout

Going private tees up major changes at a time when the firm's position as a leading measurement provider faces intense challenges.

By Peter Adams • April 4, 2022

Kroger opens ad inventory to third-party platforms in latest scale play

GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.

By Peter Adams • March 28, 2022

Good-Loop ties purpose to ad views for a better internet

Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads.

By Aaron Baar • March 28, 2022

Dunkin' CMO departs after 9 months

While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

By Peter Adams • March 28, 2022

Burger King serves up poop emoji ice cream to highlight clean ingredients

From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

By Chris Kelly • March 23, 2022

Ad industry's response to Russia: The story so far

All six major ad holding groups have started winding down operations, while consumer brands are grappling with tough questions around ethics as they weigh similar options.

By Peter Adams • March 21, 2022

Dentsu is NBCUnified's first agency partner as media giant continues data push

The first-of-its-kind integration will allow for matches with NBCU IDs that comprise 150 million person-level IDs tied to 80 million households.

By Chris Kelly • March 21, 2022

Inside Macy's plan to scale its budding retail media business

Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

By Peter Adams • March 21, 2022

Omnicom, Dentsu pull out of Russia, marking final major agency departures

Like other holding companies, both are relying on local partners to facilitate a transfer of control and provide continuity to Russian employees.

By Peter Adams • March 17, 2022

Publicis joins agency exit from Russia, passing control to local management

The change in ownership includes a "clear contractual condition" to try and ensure employees in the region have a future with the group.

By Peter Adams • March 16, 2022

Brands face another test as emotions run high around Ukraine war

There's clear consumer demand to cut ties with Russia, presenting a moral quandary for companies wanting to support employees or provide vital products.

By Peter Adams • March 16, 2022

IPG pulls out of Russia after weighing 'moral dilemma' around staff

In a note, CEO Philippe Krakowsky said abandoning its 200 employees in the region was a route the group hoped to avoid. 

By Peter Adams • March 15, 2022

IPG's Momentum to track environmental impact as experiential bounces back

Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030.

By Peter Adams • March 14, 2022