GroupM launches framework for cutting carbon emissions from ads

Amid a global heat wave, WPP's investment group took a major step to meet its commitment to decarbonize its media supply chain by 2030.

By Chris Kelly • July 25, 2022

Legacy ad agency outlooks perk up despite fragile environment

Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

By Peter Adams • July 25, 2022

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Why big agencies are investing in supply chain and inventory services

While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

By Aaron Baar • July 18, 2022

Accenture Song acquires The Stable to scale commerce services in North America

The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn.

By Peter Adams • July 18, 2022

Peloton's new ad stars nude Chris Meloni promoting its app

Beyond an eyebrow-raising hook, the creative could be an attempt to shift the discussion as the embattled company moves to outsource manufacturing.

By Peter Adams • July 15, 2022

Disney boosts post-cookie offering with major Trade Desk integration

The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

By Chris Kelly • July 12, 2022

IPG looks to streamline brand integrations in entertainment

UpstreamPop blends Mediabrands’ audience intelligence and R&CPMK’s entertainment industry expertise as brands seek out streaming viewers.

By Chris Kelly • July 11, 2022

Mekanism sees big US opportunity for Plus Company's agency model

Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

By Peter Adams • Updated July 11, 2022

Omnicom banks on Walmart, Instacart in latest commerce expansion

The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

By Chris Kelly • June 27, 2022

Program cutting carbon emissions from ads goes global with agency backing

An international expansion of the Ad Net Zero pledge is supported by all of the leading ad-holding groups and marketers like Unilever.

By Peter Adams • June 27, 2022

Ad growth surprisingly resilient in face of macroeconomic uncertainty

Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

By Peter Adams • June 14, 2022

Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under review

The shop behind iconic campaigns like the viral “Dilly Dilly” effort declined to participate in the process, teeing up a fresh chapter for Bud Light’s marketing.

By Peter Adams • June 13, 2022

Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement

The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.

By Chris Kelly • June 13, 2022

Toyota cuts carbon footprint of digital ads via tech tie-up

Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

By Peter Adams • June 13, 2022

McDonald's hosts marketing boot camp with nonprofit to diversify talent pipeline

Participants will operate a pop-up agency and have the opportunity to interview for positions with Wieden + Kennedy and The Golin Group.

By Chris Kelly • June 7, 2022

SMI acquired by PE firm as advertisers demand data-driven insights

SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

By Peter Adams • June 6, 2022

WPP firms up DEI commitments with first global chief talent and inclusion officer

In the newly created role, WeWork vet LJ Louis will work to bring the company in line with racial equity commitments it announced in June 2020.

By Chris Kelly • June 6, 2022

PepsiCo's head of esports on leveling up an 'always-on' strategy

A tie-up between Rockstar Energy and esports organization NRG reflects how the marketer is deepening ties to stakeholders as gaming grows in popularity.

By Peter Adams • June 6, 2022

Omnicom's new supply chain tool adjusts media spend based on inventory

The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

By Chris Kelly • May 23, 2022

Candle Media extends content deal-making run with Attn: acquisition

The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.

By Peter Adams • May 23, 2022

Snap taps Wieden + Kennedy vet as chief creative officer

Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

By Peter Adams • May 16, 2022

Target to award $25M in paid media to diverse brands

While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

By Chris Kelly • May 16, 2022

Publicis acquires Profitero to add analytics layer to commerce bets

The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

By Peter Adams • May 9, 2022

Metaverse goes mainstream, but most consumers still don't understand it

Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

By Peter Adams • May 6, 2022

WPP partners with Epic Games to boost metaverse offering

A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

By Chris Kelly • May 5, 2022