Agencies: Page 6
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Courtesy of GroupM
WPP brings back data hotshot Brian Lesser to lead GroupM
The agency holding group’s media investment arm names a new leader with a successful track record for applying data and technology to marketing.
By Aaron Baar • July 22, 2024 -
Courtesy of Monks
Martin Sorrell explains why Monks dropped ‘Media’ from its moniker
The branding evolution accompanies a simplification of the advertising, marketing and technology services company’s artificial intelligence offerings.
By Chris Kelly • July 22, 2024 -
Courtesy of Maximum Effort
How Heinz, Heineken and other brands got their claws into ‘Deadpool & Wolverine’
Maximum Effort’s George Dewey explains how the agency approaches brand partnerships and why the film series is not “ashamed” of advertising.
By Chris Kelly • July 22, 2024 -
Courtesy of Albertsons
Q&AHow Albertsons’ retail media business is incorporating AI, in-store tech and more
Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today.
By Peyton Bigora • July 22, 2024 -
jacoblund via Getty Images
Publicis raises outlook as new business wins keep rolling in
Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.
By Peter Adams • July 18, 2024 -
Scott Olson via Getty Images
Hershey hands US media duties to Publicis, adding to agency’s win streak
Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.
By Peter Adams • July 15, 2024 -
simon2579 via Getty Images
Omnicom unveils ArtBotAI to drive digital content at scale
The next-generation intelligent content platform leverages large language models to assemble clients’ digital assets and create personalized experiences.
By Aaron Baar • July 15, 2024 -
Courtesy of CeraVe
Deep Dive6 campaigns that signaled a creative resurgence in H1 2024
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.
By Peter Adams , Jessica Deyo • July 10, 2024 -
Courtesy of Häagen-Dazs
Häagen-Dazs taps indie Nice&Frank as creative AOR, plots Super Bowl debut
The ice cream brand positioned the big-game buy as the next step of a “That’s Dazs” campaign that is a key part of its outreach to young consumers.
By Peter Adams • July 8, 2024 -
Courtesy of GroupM
GroupM taps McDonald’s CX maven to lead Wavemaker US
Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation.
By Peter Adams • July 1, 2024 -
Retrieved from Havas on June 23, 2024
Havas preps for future with hefty tech investment, integrated communications
The holding company is doubling down on artificial intelligence to meet clients’ growing demands for integrated communications solutions.
By Aaron Baar • June 24, 2024 -
Courtesy of WPP
WPP promises brands ‘exponentially more content’ with AI Production Studio
Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology.
By Peter Adams • June 24, 2024 -
NicoElNino via Getty Images
Forrester: 91% of US ad agencies are currently using, exploring generative AI
More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.
By Aaron Baar • June 24, 2024 -
Courtesy of Carl's Jr
How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.
By Aaron Baar • June 21, 2024 -
Marco_Piunti via Getty Images
ANA bows new cross-media measurement unit, Aquila
The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.
By Aaron Baar • June 17, 2024 -
Courtesy of Albertsons
Albertsons aims to remove silos as retail media, connected TV converge
The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.
By Peyton Bigora • Updated June 13, 2024 -
Leon Neal via Getty Images
Uber expands Journey Ads to programmatic buyers across Rides app
The expansion allows programmatic clients to purchase display and video ads on the app and target consumers across three distinct phases of their trip.
By Aaron Baar • June 13, 2024 -
izusek via Getty Images
Omnicom consolidates global production under one banner
Omnicom Production will be led by former Publicis Production Global CEO Sergio Lopez and is the holding company’s latest bid to streamline creativity.
By Aaron Baar • June 10, 2024 -
Courtesy of United Airlines
United Airlines takes flight with airline industry’s first media network
Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.
By Chris Kelly • June 10, 2024 -
Courtesy of WACL
Advocacy group taps creators to call for gender equality in ad industry
Women in Advertising, Communications and Leadership’s new campaign asks women creators what representation in the industry means to them.
By Aaron Baar • June 6, 2024 -
Samuel Corum via Getty Images
Dentsu now expects global ad spend to reach 5% growth in 2024
Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.
By Aaron Baar • June 3, 2024 -
Courtesy of Toyota
Toyota turns review into music video for ‘vibe’-heavy Camry campaign
The automaker’s campaign is the latest effort from T2, the multiagency model that brings together mainstream and multicultural marketing.
By Chris Kelly • June 3, 2024 -
Justin Sullivan via Getty Images
Dollar General picks Criteo to boost retail media offering
The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.
By Chris Kelly • May 31, 2024 -
Noah Berger via Getty Images
WPP integrates Anthropic’s tech to further generative AI transformation
The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.
By Peter Adams • May 28, 2024 -
Charday Penn via Getty Images
Dentsu doubles down on integration strategy as Q1 revenues decline
Still expecting 1% organic growth for the year, the holding group last week launched a new global brand platform, “Innovating to Impact.”
By Aaron Baar • May 20, 2024
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