Walmart’s ad biz finds early success with video partners like Roku

NBCUniversal becomes the latest member of a partner program that has delivered results above benchmarks for Roku, TikTok and TalkShopLive.

By Chris Kelly • June 15, 2023

Accenture to invest $3B in AI and double AI workforce

The company will add 40,000 AI-skilled employees to help clients become more efficient and resilient in their use of the buzzy tech.

By Lindsey Wilkinson • June 13, 2023

Explore the Trendline➔

Top 5 stories from Marketing Dive

A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

By Marketing Dive staff

GroupM: Ad spending normalizes while AI’s impact on budgets surges

A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.

By Peter Adams • June 12, 2023

Independent agency network Serviceplan Group expands into US

The European entity wants to replicate a model it says has proven successful, promising agencies and clients an avenue to keep their independent spirit alive while tapping into additional resources.

By Aaron Baar • June 12, 2023

Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns

The two campaigns mark the debut of Super Serious and see Impossible using humor to adopt a more inclusive and approachable tone.

By Sara Karlovitch • June 12, 2023

Brandtech Group acquires Jellyfish to create $1B digital marketing agency

The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media.

By Aaron Baar • June 5, 2023

Publicis plants flag with responsible AI by joining industry coalition

C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP.

By Peter Adams • June 5, 2023

Heinz honors ‘irrational’ fan love in first unified global brand platform

Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos. 

By Peter Adams • June 1, 2023

IPG turns on quantum computing to supercharge campaign optimization

A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies.

By Peter Adams • June 1, 2023

WPP shakes up creative process with AI-powered content engine

Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

By Peter Adams • May 30, 2023

How Cashmere’s blend of culture and data is winning clients

Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

By Peter Adams • Updated May 26, 2023

Walmart Connect enlists creative partners to help brands craft better ads

Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

By Peter Adams • May 24, 2023

BMW applies sustainability to messaging and media buy

The “Forces of Nature” branded video series for Canada delivered higher than expected completed views and was optimized toward sites with low emissions.

By Aaron Baar • May 22, 2023

Pitching new business is busted for agencies and brands. Can it be fixed?

Stakeholders agree the long-standing pitch model is broken and too expensive, thanks in part to inertia and misaligned objectives, per Forrester.

By Aaron Baar • May 22, 2023

WBD unveils robust advertising options for Max ahead of May 23 launch

The combined HBO Max and Discovery+ service offers marketers a range of advertising options, with focuses on reach, reward and interaction.

By Sara Karlovitch • May 18, 2023

Oscar Mayer brings back Wienermobile name after 4 months

The Kraft Heinz marketer rebranded the hotdog-shaped vehicle but is reverting to the 87-year-old name after what may have been a summertime stunt.

By Peter Adams • Updated Sept. 22, 2023

Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?

Execs from a new industry consortium focused on persistent measurement issues have been touting their rapid progress and Nielsen's potential role.

By Chris Kelly • May 15, 2023

Why a shifting marketing landscape requires a people-first mindset

Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.

By Brady Brim-Deforest • May 11, 2023

Digital media to claim over half of upfronts spending, forecast says

Gains for digital during the media-buying bonanza could help offset declines in traditional TV as the industry continues to grapple with change.

By Peter Adams • May 10, 2023

Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

By Peter Adams • May 10, 2023

Why WPP fast-forwarded its position on sonic branding

The company’s acquisition of sonic branding company amp arrives as generative AI brings more potential to brands searching for the right tune.

By Aaron Baar • May 8, 2023

ANA: In-house agency trend continues to gain steam

Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.

By Aaron Baar • May 8, 2023

A strong small business digital ad market must remain free of overregulation

While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact.

By Beth Egan • May 3, 2023

YouTube embellishes Shorts ads as monetization struggles endure

New tools will allow advertisers to optimize reach through artificial intelligence and position ads to appear first in users’ Shorts feeds.

By Jessica Deyo • May 2, 2023

Amazon brings greater precision, interactivity to football streaming ads

“Thursday Night Football” stood as the crown jewel of the company’s NewFronts presentation, which also featured announcements around measurement partners and Freevee.

By Peter Adams • May 2, 2023