Data/Analytics: Page 44
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CTV extends audience reach while boosting engagement, study says
The analysis of 60 million interactive impressions across a number of major brands found that CTV effectively reaches cord-cutters and cord-nevers.
By Robert Williams • Jan. 16, 2020 -
Google plans to drop support of ad-tracking technology
The search giant aims to protect consumer privacy, and will prevent marketers from connecting browser cookies to websites they don't operate.
By Robert Williams • Jan. 15, 2020 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
Retailers' 2020 customer data management strategies are in flux, survey finds
As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences.
By Chantal Tode • Jan. 15, 2020 -
Can revenue-hungry retailers rise to meet digital advertising’s opportunity?
From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success.
By Peter Adams • Jan. 15, 2020 -
Nielsen buys Precima to expand retail, CPG analytics
The deal expands the media and ratings company's division that focuses on retail and CPG.
By Robert Williams • Jan. 13, 2020 -
Consumers trust USPS, Amazon and Google more than any other brands
Despite large amounts of mistrust among institutions, consumers still put their faith in tech giants and legacy brands, Morning Consult's study found.
By Dianna Christie • Jan. 13, 2020 -
Opinion
CCPA and the continued 'privacy paradox'
Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan.
By Jude McClogan • Jan. 13, 2020 -
How Target and Reebok reinvigorated loyalty with a data-driven playbook
Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround.
By Peter Adams • Jan. 13, 2020 -
What were the most empowering, funniest and coolest video ads of 2019?
Nike, Pandora and Allstate are among the brands most successfully appealing to consumers with purpose, humor or style, according to Ace Metrix.
By Dianna Christie • Jan. 9, 2020 -
Opinion
Why USA Today's Ad Meter will get the Super Bowl wrong — again
The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz.
By Ed Keller • Jan. 8, 2020 -
Walmart debuts self-serve ad platform, enhanced targeting tools
The retailer is teaming with Kenshoo, Flywheel Digital and others as it looks to better compete with Amazon and Target for ad spend.
By Dianna Christie • Jan. 6, 2020 -
Deep Dive
7 trends that show 2020 will be a make-or-break year for marketers
Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020 -
Cadent acquires 4Info to beef up cross-screen targeting
Ad-tech consolidation continues as the CTV and OTT space heats up.
By Dianna Christie • Jan. 3, 2020 -
How QSRs are leading the way on personalized, omnichannel experiences
Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond.
By Chris Kelly • Jan. 2, 2020 -
Google tops Facebook in driving early holiday traffic to retail sites, study finds
Despite the hype around social commerce, organic and paid Google search appear more effective at delivering site traffic and conversions.
By Dianna Christie • Dec. 20, 2019 -
Can Coca-Cola escape the shadow of past deceptive marketing campaigns?
A research paper revealed the soda giant targeted teens and moms earlier in the decade before committing to diversify its portfolio and reduce sugar intake.
By Lillianna Byington • Dec. 19, 2019 -
Coke leverages Google's search data to prove the holiday spirit grows stronger
A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.
By Peter Adams • Dec. 18, 2019 -
Coke reinstates global CMO role in bid to unify marketing, operations
The role was scrapped just two years ago, with duties shifting to Chief Growth Officer Francisco Crespo, who will retire next year.
By Peter Adams • Dec. 16, 2019 -
Sam's Club snaps up tech, talent from embattled WPP unit Triad
The move "rounds out" the in-housing of Sam's Club's digital advertising services, according to Chief Member Officer Tony Rogers.
By Peter Adams • Dec. 13, 2019 -
Disney+ secures $20M in app revenue in 1st month
The media giant's streaming app averages 9.5 million users a day, 84% of whom are in the U.S., Apptopia found.
By Robert Williams • Dec. 12, 2019 -
ARF: Different approaches to data cause tension on marketing teams, limiting quality
Creatives, strategists and researchers are not aligned when it comes to using data, leading to a lack of trust, a disconnect in ownership of insights and misalignment on goals.
By Dianna Christie • Dec. 12, 2019 -
Pepsi CMO leaves amid beverage giant's marketing resurgence
Roberto Rios departs for Schwan's Company at a time when larger investments in media and advertising are bolstering Pepsi's bottom line.
By Peter Adams • Dec. 10, 2019 -
Pinterest debuts Trends tool to help track top searches
The social media company foresees 2020 trends in rewilding, dog halos, Granny pods, agritourism and rockhounding.
By Robert Williams • Dec. 10, 2019 -
Dive Awards
Disruption of the Year: Amazon buys Sizmek's ad-serving tech
Snagging a powerful ad server, dynamic creative optimization solution and client list, the deal strengthens an Amazon offer that had already put a dent in Google's search dominance.
By Peter Adams • Dec. 9, 2019 -
Will personalization's role in marketing shrink as challenges grow?
Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.
By Barry Levine • Dec. 6, 2019
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