Data/Analytics: Page 45
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Spotify extends annual Wrapped campaign to entire decade, podcast content
The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.
By Robert Williams • Dec. 6, 2019 -
Pantone enlivens 2020 Color of the Year pick with slew of multisensory experiences
Partners like Adobe and FedEx will help consumers experience the "solid and dependable" Classic Blue in ways beyond the visual.
By Peter Adams • Dec. 5, 2019 -
Explore the Trendline➔
sefa ozel via Getty Images
TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
White Claw, Impossible Foods and Kind Snacks are among 2019's fastest growing brands
The food and beverage industry dominated Morning Consult's annual rankings, with 11 of the top 20 spots going to CPG brands and delivery services.
By Lillianna Byington • Dec. 5, 2019 -
Deep Dive
The winners and losers of Black Friday 2019
Mobile kicked in more than its fair share this year, and that was good news for some brick-and-mortar retailers.
By Daphne Howland • Dec. 1, 2019 -
Black Friday sales on track to $7.4B
Shoppers forked over $4.2 billion on Thanksgiving Day alone, much of it on their phones not far from the dinner table, according to Adobe Analytics.
By Daphne Howland • Nov. 29, 2019 -
5 trends that will shape Black Friday 2019
With sales projected to reach up to $730.7 billion this holiday season, there's little room for missteps during the key shopping event.
By Caroline Jansen • Nov. 22, 2019 -
Programmatic advertising must handle more complex media-buying decisions, study says
Programmatic ad growth will require more spending on tech and talent to realize its full potential, per a survey of marketing executives.
By Robert Williams • Nov. 21, 2019 -
How does OTT's ROI on ads compare to linear TV?
While linear TV remains important, new research assesses alternatives such as OTT, addressable and programmatic to find which channels advertisers should use.
By Dianna Christe • Nov. 20, 2019 -
Deep Dive
Behind the scenes: Data and technology bring food product R&D into the 21st century
With CPG companies under pressure to develop products faster and stretch their spending, Conagra, Mars Wrigley and Ferrara are rethinking the decades-old way of creating new items for consumers.
By Christopher Doering • Nov. 20, 2019 -
KFC's CTO started as an intern. Now he leads its tech strategy
Chris Caldwell has had a front-row seat to Yum Brands' modernization, from rolling out Microsoft Exchange Servers to AI-enabled drive-thrus.
By Samantha Schwartz • Nov. 19, 2019 -
Amazon tops list of most valuable US brands at record $335B, new ranking says
The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.
By Robert Williams • Nov. 15, 2019 -
Walmart's self-serve ad platform arriving early next year, Business Insider reports
The launch, a shot across the bow of Amazon's growing ad business, could appeal to advertisers looking for digital advertising alternatives.
By Barry Levine • Nov. 15, 2019 -
Engagement window shortens for holiday email marketing, study finds
Trends apparent on the channel in 2018 could be amplified by a compressed period between Thanksgiving and Christmas this year.
By Barry Levine • Nov. 14, 2019 -
Toyota tracks TV ads' impact on searches to optimize performance
The idea is that searches are one of the strongest indicators of purchase intent and, if tracked alongside TV ads, can signal their impact.
By Barry Levine • Nov. 14, 2019 -
Nestlé's new ad-tech team aims for 'third way' as agency vs. in-house debate continues
The Global Digital Media Center of Competencies brings together digital talent from four ad holding companies, but is led by Nestlé marketers.
By Peter Adams • Nov. 14, 2019 -
Zenith: Beauty's ad spend resurgence driven by e-commerce, premium digital options
While beauty ad spending is on the rise after years of declines in the U.S., standing out in a fragmented market is forecast to become harder for brands.
By Barry Levine • Nov. 12, 2019 -
P&G, Walmart, Google top list of multicultural ads driving purchase intent
The first analysis to apply a new ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.
By Dianna Christe • Nov. 11, 2019 -
Local mobile, social ad sales to near $45B by 2024, forecast says
Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024.
By Robert Williams • Nov. 8, 2019 -
Q&A
7 questions with SunTrust CMO Susan Somersille Johnson
The executive talks about fintech partnerships, the challenges that come with a major rebrand and how tech is transforming the bank's marketing efforts.
By Anna Hrushka • Nov. 7, 2019 -
Millennial parents want ads to reflect equal roles, Kraft Heinz case study says
The cohort finds traditional advertising to be the least influential channel.
By Dianna Christe • Nov. 6, 2019 -
EMarketer: CTV media spending will soar 38% to $7B this year
Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.
By Robert Williams • Nov. 5, 2019 -
Opinion
Brands should avoid death by a thousand data points
Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick.
By Mike Herrick • Oct. 31, 2019 -
Tribune taps Lotame's Cartographer for 'one-and-done' data compliance
The product launch comes as Google announces plans to end support for third-party tracking pixels on YouTube next year.
By Chris Kelly • Oct. 30, 2019 -
Google ad sales climb 17% to record $33.9B on automated bidding muscle
One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.
By Robert Williams • Oct. 29, 2019 -
CMOs are in a 'desperate fight for survival,' Forrester says
Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.
By Barry Levine • Oct. 29, 2019
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