Pinterest posts 62% revenue jump in 'blowout' Q2

After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.

By Peter Adams , Barry Levine • Aug. 2, 2019

Kantar looks to speed up, scale data-driven transformation under Bain

CEO Eric Salama cited a return to the types of acquisitions and hires that cooled amid WPP's belt-tightening on a conference call.

By Peter Adams • Aug. 2, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Travel industry will overtake CPG in digital ad spending, eMarketer says

Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.

By Robert Williams • Aug. 1, 2019

Why Amazon should be at the center of every brand's e-commerce strategy

To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel.

By Dani Nadel • July 31, 2019

P&G's sales jump as ad spending shrinks, data-driven marketing ramps up

The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.

By Dianna Christe • July 31, 2019

Report: Nestlé, Danone and Yili are the world's most valuable food brands

Performance, business strategy, acquisitions and product quality kept these companies at the top of Brand Finance's annual rankings.

By Cathy Siegner • July 31, 2019

JPMorgan Chase inks 5-year deal to generate marketing copy via AI

During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not.

By Peter Adams • July 30, 2019

Pinterest rolls out browseable catalogs alongside Pins

Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

By Barry Levine • July 30, 2019

Why consumers named Patagonia a leading innovative tech brand

YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.

By Dianna Christe • July 29, 2019

Alphabet revenue tops estimates as Google ad sales jump 16%

Analysts expect the search giant to expand ad sales in its Maps app and on YouTube in the years ahead.

By Robert Williams • July 26, 2019

Amazon's ad sales rise 37% to outpace digital rivals

The Q2 increase follows a 34% growth rate for Q1, which had marked a sudden deceleration from the more than 60% gains seen in the prior five quarters.

By Robert Williams • July 26, 2019

Catalina ties digital ads to real-world purchases across 700 audience segments

As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.

By Barry Levine • July 26, 2019

Facebook's Q2 revenue jumps 28% as mobile ads power growth

Mobile video accounted for more than half of video revenue for the social giant that says "thumb-stopping" creative must hook users within three seconds.

By Robert Williams • July 25, 2019

Study: Gen Z prefers social media as top influence channel

The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites.

By Robert Williams • July 25, 2019

E-commerce channel, mobile search ads boomed in Q2, study finds

Stories accounted for 18% of all Instagram ads, up from 9%, and spending for Stories grew a massive 186% compared to Q2 2018.

By Barry Levine • July 25, 2019

CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds

Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue. 

By Peter Adams • July 24, 2019

Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend

Total spending on U.S. paid search ads grew 14% in Q2 from a year earlier, a slight deceleration from Q1 as growth on Google dipped slightly.

By Robert Williams • July 24, 2019

Marketers expect tech vendors to clean up ecosystem as complexity grows, study says

The findings suggest there may be an opportunity for tech vendors to alleviate pain points around streamlining, fraud and transparency.

By Dianna Christe • July 24, 2019

Starbucks to license out exclusive tech with new partnership

Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.

By Julie Littman • July 23, 2019

Ordering app Ritual pilots AdQuick's performance-based OOH format

The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.

By Peter Adams • July 19, 2019

Neurological evidence shows halo effect for mobile ads from surrounding content

High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.

By Barry Levine • July 19, 2019

Amazon's ad boom continues, but marketers find some features lacking, report says

Marin's annual survey of digital marketers found 37% believe the platform's campaign management tools are "not optimal." 

By Barry Levine • July 18, 2019

Don't max out on your core: The value of secondary audience segments

Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina.

By Alon Tvina • July 17, 2019

Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads

Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.

By Robert Williams • July 16, 2019

Dentsu's Merkle buys data firm Ugam to scale advanced analytics

The deal is one of the performance marketing agency's largest acquisitions and its fifth in 12 months.

By Barry Levine • July 16, 2019