Roku's new tool measures incremental reach across OTT, TV ads

Verizon is in the alpha program for a tool that could help brands avoid over-frequency as consumers increasingly watch TV on multiple platforms.

By Dianna Christe • Sept. 23, 2019

CTV startup Innovid acquires display ad firm Herolens

Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.

By Peter Adams • Sept. 20, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says

Tech companies represented 19% of the TV ad spend during opening weekend, a larger share than any other sector.

By Barry Levine • Sept. 20, 2019

E!, Vans​ boosted results with Facebook's new interactive ad formats

Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads.

By Robert Williams • Sept. 20, 2019

How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches

Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products.

By Peter Adams • Sept. 19, 2019

53% of consumers say brands are more political, down from 64%, survey finds

About one-third of Gen Z and 27% of millennials think brands should try to impact political and cultural issues, but only 16% of Gen X and 13% of Boomers agree.

By Barry Levine • Sept. 19, 2019

Study: Brand perceptions get bigger ding from social media than news

Almost 40% of survey respondents said they'd have a negative perception of a brand that advertises near offensive content, which is more likely to be user-generated social media posts than news.

By Chris Kelly • Sept. 19, 2019

ANA debuts measurement for cultural impact of advertising

A metric developed with NBCUniversal and member companies aims to pinpoint how cultural insights in ads affect brand, purchase intent and loyalty.

By Robert Williams • Sept. 18, 2019

55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear

A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets.

By Dianna Christie • Sept. 18, 2019

Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads

Ace Metrix measured the cultural impact of ads by scoring them on "most empowering" messaging with the least chance of negative reaction.

By Barry Levine • Sept. 13, 2019

Kylie Cosmetics shows highest social media engagement and no ad spending, study says

A new report underscores the power of Kylie Jenner as an influencer but calls into question her brand's failure to use paid ads amid reports of declining sales.

By Robert Williams • Sept. 12, 2019

Finding the next unicorn: An investor's look at the DTC landscape

There's no formula for making the right investment, but a large market size and a brand with competitive advantages help.

By Cara Salpini • Sept. 11, 2019

ANA breaks with past approach on new measurement unit

Unlike the organization's past initiatives, Measurement for Marketers will prioritize building out internal capabilities to rely less on outside groups.

By Peter Adams • Sept. 10, 2019

Facebook sees steep drop in loyalty as Twitter gains, survey finds

Automotive, restaurant and retail brands boosted their standing by adopting strategies popularized by digital media, Brand Keys said.

By Robert Williams • Sept. 10, 2019

Most major retailers cut back-to-school ad spending 20%, study finds

Amazon, Best Buy and J.C. Penney stand out for boosting media spend on TV, print and digital, according to MediaRadar.

By Robert Williams • Sept. 9, 2019

Hilton doubles down on successful celebrity campaign

New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.

By Barry Levine • Sept. 6, 2019

Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech

The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report.

By Robert Williams • Sept. 5, 2019

Walmart, Target could lose holiday customers to Amazon

However, the Coresight Research report echos previous findings around Gen Z and Boomer consumers' plans to shop in stores for gift ideas.

By Tatiana Walk-Morris • Sept. 4, 2019

Mitsubishi merges hyper-local targeting with experiential test drive pop-ups

Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.

By Barry Levine • Aug. 29, 2019

Report: Amazon tests data clean room to improve audience targeting

Currently in a closed beta, the data-sharing service underscores how the e-commerce giant increasingly looks like digital platforms Facebook and Google.

By Robert Williams • Aug. 28, 2019

From data lakes to data lanes

An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.

By Stephan Bruneau • Aug. 28, 2019

Whole Foods tops grocery ad spending in Q2

The grocer has spent much more under Amazon, promoting its price cuts and core departments in an effort to boost foot traffic.

By Lauren Manning • Aug. 27, 2019

Google proposes radical privacy framework to protect users and ad targeting

The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses.

By Barry Levine • Aug. 23, 2019

Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales

A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.

By Barry Levine • Aug. 23, 2019

Band-Aid, Dawn and Hershey's ranked highest of healthiest US brands

Restaurants, airlines and retailers, including Amazon, were absent from the top 10 list that looks at factors like brand reputation and value. 

By Robert Williams • Aug. 22, 2019