Ad revenue's growth streak continues, but a few clouds loom, report says

While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.

By Dianna Christe • June 17, 2019

How Unilever used DNA analysis to reduce stereotypical thinking among marketers

In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking.

By Peter Adams • June 17, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Amazon tops Apple, Google as world's most valuable brand, study says

The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.

By Robert Williams • June 14, 2019

Study: Customer connections flounder amid centralization, localization efforts

Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected.

By Barry Levine • June 14, 2019

Forrester: Whole Foods' customer experience gets boost from Amazon

Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

By Barry Levine • June 13, 2019

What marketers need to know from Mary Meeker's 2019 Internet Trends report

The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.

By Peter Adams • June 12, 2019

Study: Hershey's leads the pack for most effective TV advertising among CPGs

Most of the top ads across the sector feature themes of sharing versus solo consumption, reflecting how brands are adjusting to changing consumer demands.

By Dianna Christe • June 10, 2019

Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?

The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost. 

By Peter Adams • June 10, 2019

Ycor drops bid for Sizmek assets, clearing way for Amazon deal

Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder.

By Peter Adams • Updated June 18, 2019

How openness to ads varies across digital audio and video consumption

Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research. 

By Robert Williams • June 6, 2019

IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters

The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it. 

By Barry Levine • June 4, 2019

Study: DTC brands increase marketing budgets 'dramatically' compared to traditional retailers

Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists.

By Dianna Christe • June 3, 2019

Gillette's transgender ad stirs mostly positive social media buzz

The P&G razor brand was mentioned about 108,000 times in the week since the ad appeared, with nearly 600,000 engagements.

By Robert Williams • May 31, 2019

What do publishers gain from behavioral ad targeting? Not much, researchers say

A rare empirical study of the space suggests that publishers receive just a 4% uptick in revenue for ad impressions that are enabled by cookies versus those that aren't.

By Peter Adams • May 30, 2019

Study: Gen Z cares about issues and is skeptical of brands

Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing.

By Barry Levine • May 30, 2019

LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer

The ad-tech firm will be integrated into LinkedIn Marketing Solutions, which has experienced 46% revenue growth year-over-year.   

By Peter Adams • May 29, 2019

How Wells Fargo finally increased brand approval after several failed attempts

A key takeaway from new Brand Keys research is that bad publicity is hard to recover from in an era when social media and the 24-hour news cycle reign.

By Dianna Christe and Chantal Tode • May 29, 2019

Walmart names Amazon, Microsoft veteran CTO

Suresh Kumar recently led display, video, app ads and analytics at Google.

By Samantha Schwartz • May 28, 2019

EMarketer cuts 2019 estimate of Facebook usage by 5%

Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.

By Robert Williams • May 28, 2019

What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act

While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel.

By Jack Carvel • May 28, 2019

WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions

The deal could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart. 

By Peter Adams • May 24, 2019

YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships

One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season.

By Barry Levine • May 24, 2019

Roku's new planning tool reveals audiences missed by TV ads

Baskin-Robbins used Activation Insights to discover that 86% of viewers aged 18-49 who saw its ad on Roku did not see it on linear TV.

By Barry Levine • May 23, 2019

Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke

Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.

By Peter Adams • May 22, 2019

Study: Advertising spend lost to fraud grows by 21%

Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.

By Dianna Christe • May 22, 2019