Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech

The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report.

By Robert Williams • Sept. 5, 2019

Walmart, Target could lose holiday customers to Amazon

However, the Coresight Research report echos previous findings around Gen Z and Boomer consumers' plans to shop in stores for gift ideas.

By Tatiana Walk-Morris • Sept. 4, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Mitsubishi merges hyper-local targeting with experiential test drive pop-ups

Social listening, AI and geotargeting are used to identify gatherings of people who match the buyer profile before pop-ups are set up to offer them test drives.

By Barry Levine • Aug. 29, 2019

Report: Amazon tests data clean room to improve audience targeting

Currently in a closed beta, the data-sharing service underscores how the e-commerce giant increasingly looks like digital platforms Facebook and Google.

By Robert Williams • Aug. 28, 2019

From data lakes to data lanes

An obsession with technology has led marketers to lose sight of opportunities around identifying audience behavior and key moments in the purchase journey that can fuel a brand's growth, writes Wavemaker's Stephan Bruneau.

By Stephan Bruneau • Aug. 28, 2019

Whole Foods tops grocery ad spending in Q2

The grocer has spent much more under Amazon, promoting its price cuts and core departments in an effort to boost foot traffic.

By Lauren Manning • Aug. 27, 2019

Google proposes radical privacy framework to protect users and ad targeting

The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses.

By Barry Levine • Aug. 23, 2019

Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales

A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.

By Barry Levine • Aug. 23, 2019

Band-Aid, Dawn and Hershey's ranked highest of healthiest US brands

Restaurants, airlines and retailers, including Amazon, were absent from the top 10 list that looks at factors like brand reputation and value. 

By Robert Williams • Aug. 22, 2019

OOH ad revenues reach post-recession high after 7.7% rise in Q2

Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple. 

By Barry Levine • Aug. 22, 2019

The boardroom's obsession with NPS is shortsighted

Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee.

By Sid Banerjee • Aug. 21, 2019

Publicis acquires full-service indie agency Rauxa

The largest woman-owned agency in the industry reported $70 million in net revenue last year and has clients including Verizon and Samsung.

By Peter Adams • Aug. 20, 2019

Adobe: Just 35% of marketers think their content pipeline is efficient

Lack of access to information is a hurdle for creatives, with 40% citing a desire to see more reporting data. 

By Dianna Christe • Aug. 19, 2019

Campbell Soup, Rolex top ranking of brand personality

Trustpilot revealed the "big five" basic traits are openness, conscientiousness, extraversion, agreeableness and emotional range.

By Robert Williams • Aug. 19, 2019

Promise of personalization has little impact on consumer willingness to share data, study reveals

Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.

By Dianna Christe • Aug. 14, 2019

Amazon quadruples digital ad spending to overtake Netflix, study finds

The e-commerce giant also spent more on TV ads to promote Prime Video, while Netflix and Hulu cut back in the first half of 2019.

By Robert Williams • Aug. 13, 2019

Accenture Interactive buys design shop Insitum to firm up Latin American presence

The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit.

By Peter Adams • Aug. 13, 2019

ANA: Marketers underspend on multicultural media

Investing in relevant multicultural media is key for brands to boost market share, as these groups are the fastest-growing demographics.

By Barry Levine • Aug. 9, 2019

Mental state outweighs environment for mobile ad reception, study says

Location was the least relevant factor in determining receptivity to mobile ads, while paid and free apps were equal.

By Robert Williams • Aug. 8, 2019

Puma puts geotargeted ads on taxis for situationally aware OOH push

A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact.

By Barry Levine • Aug. 8, 2019

Study: Consumer brands waste $50B of digital, trade marketing spend

Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all.

By Peter Adams • Aug. 7, 2019

Nike buys data analytics startup Celect to boost DTC sales

Retailers use data from the cloud-based platform to optimize their inventories with hyper-local demand predictions.

By Robert Williams • Aug. 7, 2019

Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts

If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.

By Robert Williams • Aug. 6, 2019

Microsoft buys PromoteIQ to help retailers build on-site ad programs

The deal opens up a potentially significant new arena for Microsoft with brand marketers — advertising to shoppers on e-commerce sites.

By Barry Levine • Aug. 6, 2019

YouGov: Some ad blocker users still view 'acceptable' ads

A growing segment of consumers wants to filter, rather than block, ads and understands the importance of ads for supporting quality content.

By Dianna Christe • Aug. 5, 2019