Nike's women's business grows by double digits in 2019

"It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," CEO Mark Parker said of the strong results.

By Cara Salpini • June 28, 2019

IAB Tech Lab intros 'nutrition label' program to simplify audience data

A new Data Transparency Standard Compliance Program requires information providers to perform an annual audit and confirm their labels are reliable.

By Robert Williams • June 28, 2019

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Under Armour, Converse, Ikea top Pride engagement on Instagram

Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.

By Robert Williams • June 27, 2019

Retailers' ad spend on YouTube drops by 20%, study says

The top spenders on YouTube so far this year include Samsung, Toyota, Geico, Disney and Walmart.

By Barry Levine • June 27, 2019

Connected TV spots make up 49% of all video ad impressions, study says

Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.

By Robert Williams • June 26, 2019

Trax acquires Shopkick to merge in-store shelf and shopper data

The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.

By Robert Williams • June 25, 2019

Amazon's ad revenues to grow 470% by 2023, study finds

AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.

By Barry Levine • June 25, 2019

LiveRamp sets sights on data-targeted TV future with Data Plus Math acquisition

Agencies, telecoms and brands expressed support of the reportedly $150 million deal linking identity resolution with media planning and measurement capabilities.

By Peter Adams • June 24, 2019

Keith Weed, who retired from Unilever in May, again ranked most influential CMO

Forbes' latest Most Influential CMOs list reinforces how the executive's departure is a loss for marketing thought leadership.

By Peter Adams • June 21, 2019

Positive portrayal of women in ads sparks sales lift, study finds

Amid consumer calls for gender equality, some companies are examining depiction of women in their ads.

By Kira Barrett • June 21, 2019

Amazon display ads drive non-Amazon sales, study finds

From 70% to 90% of the impact from Amazon display ads drives sales in other channels, underscoring the need for an omnichannel marketing approach.

By Barry Levine • June 20, 2019

Visa's sensory branding boosts positive perception by 14%

Animation, sound and vibration cues debuted two years ago and now reach 25 countries to inform customers when a payment is complete.

By Robert Williams • June 20, 2019

Unilever CEO: 'Woke-washing' is infecting the ad industry

The comments from Cannes Lions arrive as an Edelman study finds that 53% of consumers think brands "trustwash" their social responsibility claims.

By Dianna Christe • June 19, 2019

Ad revenue's growth streak continues, but a few clouds loom, report says

While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.

By Dianna Christe • June 17, 2019

How Unilever used DNA analysis to reduce stereotypical thinking among marketers

In a continuation of a three-year-old Unstereotype initiative, the CPG giant worked with academics on a 23andMe-like experiment that also bolstered creative thinking.

By Peter Adams • June 17, 2019

Amazon tops Apple, Google as world's most valuable brand, study says

The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.

By Robert Williams • June 14, 2019

Study: Customer connections flounder amid centralization, localization efforts

Marketers are discovering that achieving a connection and proximity to the customer are far more difficult than they expected.

By Barry Levine • June 14, 2019

Forrester: Whole Foods' customer experience gets boost from Amazon

Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

By Barry Levine • June 13, 2019

What marketers need to know from Mary Meeker's 2019 Internet Trends report

The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.

By Peter Adams • June 12, 2019

Study: Hershey's leads the pack for most effective TV advertising among CPGs

Most of the top ads across the sector feature themes of sharing versus solo consumption, reflecting how brands are adjusting to changing consumer demands.

By Dianna Christe • June 10, 2019

Can Monster, a dot-com brand built on Super Bowl ads, find its footing again with targeted TV?

The job hunting board is working with Simulmedia on a data-driven playbook that looks to win back market share with the younger users it has lost. 

By Peter Adams • June 10, 2019

Ycor drops bid for Sizmek assets, clearing way for Amazon deal

Court documents reveal that while Ycor offered to raise its offer by at least $15 million, Sizmek ignored Ycor's requests for information and had selected Amazon as its preferred bidder.

By Peter Adams • Updated June 18, 2019

How openness to ads varies across digital audio and video consumption

Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research. 

By Robert Williams • June 6, 2019

IHOP resurrects controversial 'IHOb' name change, targets burger promo's haters

The chain becomes the latest marketer to incorporate online negativity into its marketing as opposed to letting customer service handle it. 

By Barry Levine • June 4, 2019

Study: DTC brands increase marketing budgets 'dramatically' compared to traditional retailers

Digital upstarts have different priorities than incumbents, however, putting programmatic TV near the top of their lists.

By Dianna Christe • June 3, 2019