Consortium of media, technology companies tackles need for addressable TV ad standards

Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs.

By Erica Sweeney • March 13, 2019

Facebook replaces relevance score, changes ad metrics

The changes could help advertisers address trends like personalization and ad relevance.

By Erica Sweeney • March 13, 2019

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AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

L'Oréal deepens personalized skincare focus with uBiome partnership

New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations.

By Natalie Black (Koltun) • March 12, 2019

IDC: Retail to lead global AI spending in 2019 as total market reaches $35.8B

Automated customer service agents, shopping advisers and product recommendation solutions are driving investments from the retail category. 

By Erica Sweeney • March 12, 2019

How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber

At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations.

By Chris Kelly • March 11, 2019

OOH advertising spend jumps 4.5% in 2018, reaching a record high

Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based. 

By Erica Sweeney • March 8, 2019

Dawn tops list of brands most favored by women, YouGov says

Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains.

By Erica Sweeney • March 7, 2019

McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze

A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped.

By Peter Adams • March 7, 2019

IAB: 78% of marketers will spend more on data in 2019

Stronger government data regulation is the main potential threat to "deriving value from data," while concern over other issues like proving ROI has dipped.

By Erica Sweeney • March 6, 2019

NBC reveals promising results for Prime Pod ads, plans expansion

The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.

By Erica Sweeney • March 6, 2019

Office Depot teams up with Alibaba

The U.S. retailer and the Chinese e-commerce firm are partnering to work with small and medium-sized businesses.

By Dan O'Shea • March 5, 2019

Study: Amazon bests digital rivals, banks in earning consumer trust around data

The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.

By Peter Adams • March 5, 2019

Accenture acquires innovation strategy firm ?What If!

With many brands looking to reinvent themselves, Accenture is betting that the shop's focus on fast, iterative experimentation will appeal to clients.

By Erica Sweeney • March 5, 2019

Measuring brand activations in the digital age with 'return on experience'

While ROE may not provide all the hard data marketers crave, it can shed light on experience conversion rates, writes Set Creative's Stefan Tauber.

By Stefan Tauber • Feb. 28, 2019

77% of US ad fraud classified as highly sophisticated, study finds

Desktop-based fraud accounted for 55% of total online fraud while mobile accounted for 46%, according to ad verification firm Cheq.

By Erica Sweeney • Feb. 28, 2019

Marketers ill-prepared to leverage data, experiences to improve brand engagement, study finds

"Small data" may be a way to bring a human touch back to marketing, but 36% of executives see it as the biggest challenge facing their business.

By Erica Sweeney • Feb. 27, 2019

Study: 75% of consumers want more rewarded content like videos, surveys

Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers.

By Erica Sweeney • Feb. 26, 2019

Connected TV ad impressions jump 193% in 2018, study finds

In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.

By Erica Sweeney • Feb. 25, 2019

Pringles snacks on 6.4% engagement jump with Super Bowl connected TV push

Shoppable, interactive experiences with personalized content and QR codes scored big for the Kellogg's chip brand.

By Erica Sweeney • Feb. 25, 2019

As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy

"For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act.

By Peter Adams • Feb. 25, 2019

Google adds video to responsive display campaigns

The company also unveiled a new combinations report and ad strength offering to help advertisers determine their campaign performance. 

By Erica Sweeney • Feb. 25, 2019

Consumers see 77% of brands as not meaningful, report says

Brands perceived by consumers as meaningful and as making the world a better place enjoy a 24-point greater purchase intent.

By Erica Sweeney • Feb. 22, 2019

NBA debuts stats-focused reality show 'GM School' with partner SAP

Basketball fans test their knowledge in the series that also offers a behind-the-scenes look at how the league uses data and technology. 

By Erica Sweeney • Feb. 22, 2019

Facebook ad ROI improves as holiday spend drops 45%, analysis finds

Marketers invested less in Facebook ads during the 2018 holiday shopping season in response to earlier "documented declines in ROI," C3 Metrics found.

By Erica Sweeney • Feb. 21, 2019

EMarketer: Amazon's ad business to grow 50% as it gains on Facebook, Google

The combined ad share for the longstanding digital duopoly is projected to drop for the first time this year.

By Erica Sweeney • Feb. 20, 2019